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60 | <strong>Maxis</strong> BERHAD Annual Report 2009<br />

organisation & human capital development<br />

PRIMING OUR<br />

PEOPLE FOR<br />

SUCCESS<br />

Good people are critical to our success. As one of Malaysia’s<br />

most preferred employers, <strong>Maxis</strong> continues to build its<br />

strong Employee Value Proposition to attract, retain and<br />

engage quality talent. In 2009, we focused on organisational<br />

transformation and alignment, strengthened key<br />

management positions, undertook talent management and<br />

development activities as well as carried out proactive<br />

employee engagement.<br />

STRENGTHENING THE ORGANISATION<br />

To meet our customers’ future needs and the demands of the<br />

business, we have been building a strong reservoir of Malaysian<br />

and global talents geared to deliver outstanding results.<br />

In 2009, we hired a Chief Operating Officer, Head of Network<br />

and Technology, and General Counsel, all of whom possess<br />

proven credentials and bring with them many years of invaluable<br />

experience. We also sought out and hired ambitious and bright<br />

young graduates from leading universities locally and abroad,<br />

bringing them onboard our <strong>Maxis</strong> Management Associate<br />

programme. By putting the right people in the right places, we<br />

are laying strong foundations for our future.<br />

The year also saw us launch a strategic partnership with IBM<br />

which has been tasked with implementing world class IT best<br />

practices to strengthen our IT operations. To attain our goal of<br />

becoming one of the best metropolitan networks in the world,<br />

we undertook a total revamp of our Network Engineering and<br />

Operations division involving more than 1,000 employees. These<br />

initiatives too are laying the groundwork for us to meet<br />

customers’ future needs.<br />

We also took the opportunity to realign our priorities to our<br />

overall corporate strategy and financial objectives, where for the<br />

first time we expanded shared key performance measures down<br />

to our General Managers (around 50 people). These measures<br />

included financial, operational and people elements and there<br />

are plans to extend these shared measures to other levels.<br />

Helping <strong>Maxis</strong> People Shine<br />

At <strong>Maxis</strong>, we recognise employees’ need for continual<br />

development in order to remain relevant, grow in their roles, and<br />

be effective in a rapidly changing and demanding environment.<br />

To this end, we have ensured training and development<br />

opportunities are accessible to everyone.<br />

In 2009, via the <strong>Maxis</strong> Academy, we invested more than RM11<br />

million in employee development activities across all levels and<br />

functions to ensure our people were equipped to help <strong>Maxis</strong><br />

realise its strategies and achieve its goals.<br />

<strong>Maxis</strong>’ development initiatives have always been driven by<br />

creativity and this is evident in the host of convenient learning<br />

channels we provide our people. Every <strong>Maxis</strong> employee has<br />

access to our entire continuous learning virtual library which<br />

offers them endless opportunities to learn at their own pace and<br />

convenience. Whether it is via e-books, do-it-yourself courses or<br />

a virtual platform, aptly called Second Life, our easily accessible<br />

programmes have helped increase employee learning and have<br />

brought down training costs per employee by 6%.<br />

<strong>Maxis</strong> has traditionally been strong in great service delivery and<br />

we continue to roll out numerous functional training<br />

programmes that keep our customer services, retail and sales<br />

front liners at the top of their game. To ensure our technical<br />

teams keep abreast of the latest technological developments,<br />

they can turn to Network and Technology’s Technical<br />

Competencies Library or our internal pool of subject matter<br />

experts for guidance and assistance.<br />

To be the best, <strong>Maxis</strong> believes in partnering with the best. Since<br />

2007, we have been collaborating with top schools and leading<br />

organisations for our leadership and management programmes.<br />

Last year, selected senior management employees had the<br />

opportunity to attend Harvard Business School’s Premier Business<br />

Management Programme and an Executive Education<br />

Programme tailor-made for <strong>Maxis</strong> in collaboration with Harvard<br />

Business Publishing and IBM. These platforms offer our senior

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