annual - Maxis
annual - Maxis
annual - Maxis
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60 | <strong>Maxis</strong> BERHAD Annual Report 2009<br />
organisation & human capital development<br />
PRIMING OUR<br />
PEOPLE FOR<br />
SUCCESS<br />
Good people are critical to our success. As one of Malaysia’s<br />
most preferred employers, <strong>Maxis</strong> continues to build its<br />
strong Employee Value Proposition to attract, retain and<br />
engage quality talent. In 2009, we focused on organisational<br />
transformation and alignment, strengthened key<br />
management positions, undertook talent management and<br />
development activities as well as carried out proactive<br />
employee engagement.<br />
STRENGTHENING THE ORGANISATION<br />
To meet our customers’ future needs and the demands of the<br />
business, we have been building a strong reservoir of Malaysian<br />
and global talents geared to deliver outstanding results.<br />
In 2009, we hired a Chief Operating Officer, Head of Network<br />
and Technology, and General Counsel, all of whom possess<br />
proven credentials and bring with them many years of invaluable<br />
experience. We also sought out and hired ambitious and bright<br />
young graduates from leading universities locally and abroad,<br />
bringing them onboard our <strong>Maxis</strong> Management Associate<br />
programme. By putting the right people in the right places, we<br />
are laying strong foundations for our future.<br />
The year also saw us launch a strategic partnership with IBM<br />
which has been tasked with implementing world class IT best<br />
practices to strengthen our IT operations. To attain our goal of<br />
becoming one of the best metropolitan networks in the world,<br />
we undertook a total revamp of our Network Engineering and<br />
Operations division involving more than 1,000 employees. These<br />
initiatives too are laying the groundwork for us to meet<br />
customers’ future needs.<br />
We also took the opportunity to realign our priorities to our<br />
overall corporate strategy and financial objectives, where for the<br />
first time we expanded shared key performance measures down<br />
to our General Managers (around 50 people). These measures<br />
included financial, operational and people elements and there<br />
are plans to extend these shared measures to other levels.<br />
Helping <strong>Maxis</strong> People Shine<br />
At <strong>Maxis</strong>, we recognise employees’ need for continual<br />
development in order to remain relevant, grow in their roles, and<br />
be effective in a rapidly changing and demanding environment.<br />
To this end, we have ensured training and development<br />
opportunities are accessible to everyone.<br />
In 2009, via the <strong>Maxis</strong> Academy, we invested more than RM11<br />
million in employee development activities across all levels and<br />
functions to ensure our people were equipped to help <strong>Maxis</strong><br />
realise its strategies and achieve its goals.<br />
<strong>Maxis</strong>’ development initiatives have always been driven by<br />
creativity and this is evident in the host of convenient learning<br />
channels we provide our people. Every <strong>Maxis</strong> employee has<br />
access to our entire continuous learning virtual library which<br />
offers them endless opportunities to learn at their own pace and<br />
convenience. Whether it is via e-books, do-it-yourself courses or<br />
a virtual platform, aptly called Second Life, our easily accessible<br />
programmes have helped increase employee learning and have<br />
brought down training costs per employee by 6%.<br />
<strong>Maxis</strong> has traditionally been strong in great service delivery and<br />
we continue to roll out numerous functional training<br />
programmes that keep our customer services, retail and sales<br />
front liners at the top of their game. To ensure our technical<br />
teams keep abreast of the latest technological developments,<br />
they can turn to Network and Technology’s Technical<br />
Competencies Library or our internal pool of subject matter<br />
experts for guidance and assistance.<br />
To be the best, <strong>Maxis</strong> believes in partnering with the best. Since<br />
2007, we have been collaborating with top schools and leading<br />
organisations for our leadership and management programmes.<br />
Last year, selected senior management employees had the<br />
opportunity to attend Harvard Business School’s Premier Business<br />
Management Programme and an Executive Education<br />
Programme tailor-made for <strong>Maxis</strong> in collaboration with Harvard<br />
Business Publishing and IBM. These platforms offer our senior