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<strong>Maxis</strong> BERHAD Annual Report 2009 | 61<br />

“We cannot expect our<br />

customers to be treated<br />

well if the individual in the<br />

company is not”<br />

Denise Tambuatco<br />

Head of Brand<br />

management the opportunity to engage first-hand with some of<br />

the world’s best managers and companies to gain some unique<br />

entrepreneurial and management insights.<br />

<strong>Maxis</strong>’ people are also learning how to resolve the real life issues<br />

of our business through the Group Emerging Leadership<br />

Programme, a general management programme tailor-made for<br />

us by the Indian Institute of Management Ahmedabad (“IIMA”).<br />

LAYING THE FOUNDATIONS FOR OUR FUTURE<br />

LEADERS<br />

We recognise that many of the future leaders of our business are<br />

already within <strong>Maxis</strong> and we are committed to giving them the<br />

right support. Through the Leadership Development Engine, a<br />

programme focusing on talent management and succession<br />

planning, we continue to nurture our talent pool for future<br />

leadership positions. To date, an impressive pool of about 260<br />

talents is being groomed for accelerated career progression.<br />

In 2009, a revamped Leadership Development Framework was<br />

introduced to provide a more structured development roadmap<br />

for our talent pool. By charting individual development plans, we<br />

were able to pin down the appropriate training programmes for<br />

different levels of managers. Mentoring and coaching activities<br />

were also institutionalised for all managers as a vital part of their<br />

learning.<br />

As an organisation that does not believe in standing still but is<br />

continuously looking at ways and means to improve itself, <strong>Maxis</strong><br />

partnered with a global talent management consulting firm to<br />

develop a rigorous core competency assessment process for our<br />

senior management talents. This Management Appraisal process<br />

enables our top management to make insightful decisions about<br />

the career growth and developmental needs of our senior<br />

management talents.<br />

DEVELOPING HIGHLY ENGAGED EMPLOYEES<br />

<strong>Maxis</strong> firmly believes that highly engaged employees are driven to<br />

go the extra mile to deliver excellent business results. In 2009, our<br />

employee engagement efforts saw us prioritising employee<br />

communications by conducting regular management meetings<br />

to cascade the Group’s goals, strategies and business results<br />

down to staff on the ground. Our quarterly employee newsletter<br />

kept our people up to date on key happenings and events within<br />

the Group, while our HiTea@3 sessions featuring successful<br />

individuals and their experiences, were a source of inspiration.<br />

Numerous staff events such as the <strong>Maxis</strong> Family Day and<br />

inter-divisional competitions were held to further instil the spirit<br />

of teamwork. These events were welcome occasions for our<br />

people from various far-flung operations across the country to<br />

get together to share in the Group’s values.<br />

<strong>Maxis</strong>’ enviable performance comes on the back of a strong<br />

performance-oriented culture which aligns our human capital<br />

processes to <strong>Maxis</strong>’ corporate goals. Individuals and teams are<br />

responsible for achieving key performance indicators and high<br />

achievers are well rewarded.<br />

<strong>Maxis</strong>’ employees work very hard and we want to help them<br />

achieve their dreams and ambitions especially those concerning<br />

the betterment of their families. Our offer of scholarships to<br />

high-achieving children of employees undertaking<br />

undergraduate studies locally and abroad, is one way we can<br />

repay them for their sacrifices.<br />

Our fast evolving telecommunications sector requires dynamism<br />

in skill and leadership development as well as a team of highly<br />

engaged people. <strong>Maxis</strong> will ensure it continues to attract high<br />

calibre people who will develop into the top performers we<br />

require to meet customers’ expectations.

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