Elevate - IntertradeIreland

Elevate
Martin McBride BComm MBS MCIM MMII
Phone No: +44 28 9045 2777
Email: martin@envision-ni.co.uk
Website: www.envisionconsulting.eu
http://uk.linkedin.com/pub/martin-mcbride/1/482/634
Key Area of Expertise: General Business
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Martin McBride has 30 years experience – 10 in international marketing /
sales, and 20 as a management consultant specialising in cross border and
international business. Martin established Envision in 1996 and has built it
into a leading independent management consultancy in Ireland.
During the past 10 years in consultancy, he has acted as non-Executive
Director for two growth companies, one in food and one in agri-engineering.
He has worked with companies at all stages – from setup to larger exporting
companies. Martin’s principal areas of consultancy are:
• Analysing & mapping markets
• Marketing & sales strategy
• Export market entry and development
• Business model development and innovation
• Value Proposition development
Sectors in which he has significant experience:
1. Services
2. Renewables & Environmental Technologies
3. Food & Drink
4. Lifesciences / Biosciences / Healthtech
5. ICT & Software
Martin has particular experience in services– for the past two years he
has managed and delivered a specialist EI programme on Business Model
Innovation for services companies developing new cross-border and export
business.
He has worked on Elevate, Acumen, and other Cross-Border assignments,
and is an advisor to Seedcorn (Masterclasses).
• Sales channel development
• Partnerships, joint ventures and alliances