Elevate - IntertradeIreland

Elevate
Cathy McGovern B.Sc.Mgt
Location: Dun Laoghaire, Dublin
Phone No: + 353 1 230 3184 / + 353 86 856 7909
Email: cathy@inspiration.ie
Website: http://www.inspiration.ie/company/our-team/cathy-mcgovern/
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I worked in Direct Marketing in Surrey, England gaining my initial 5 years
experience with Legal & General, where I was ultimately appointed Strategy
Development Manager for the Life and Pensions group. In 1995 I moved to
Ireland as Marketing Manager at Irish Life Finance, where I established the
U.K. Property Desk and managed a variety of Direct Marketing campaigns,
winning two IDMA Awards of Excellence.
In 1999 I founded Inspiration with a determination to marry her experience
of conventional Direct Marketing with the opportunities arising from Internet
technologies. Over the last decade she has helped to build Inspiration as a
dynamic, successful and progressive online marketing consultancy, whose
clients include a range of blue-chip national and multi-national companies.
I have published many articles on Online Marketing and co-authored the
book “Practical eBusiness” for Enterprise Ireland. I have served as a Board
member of the Irish Direct Marketing Association and has spoken at various
industry events, including the Sales & Marketing Show, the IDMA Annual
Congress, various IIA events and many more. I also founded Sweetsell, an
online marketing agency specialising in software solutions for the Hotel and
Hospitality sectors.
As a founder and Director of a full service online marketing agency I have the
resources to back up and implement the key findings and recommendations
from my client consultancy work.
Sector expertise is Software (incl. cloud), Professional Services, Engineering,
and Manufacturing / Suppliers of Products to OEMs. Sample clients include:
www.smartglassinternational.com
www.veelite.com
www.scorebuddy.co.uk
www.dromone.com
www.kingmoffatt.com
www.hartecast.co.uk
I can assist from initial strategy to planning through to all aspects of
eBusiness implementation including website hosting / configuration,
website design/ development , search engine optimisation and all aspects
of promotion of online presence including content creation and editing
and social media management. Particular expertise in marketing online to
overseas target markets.