ICONANNUAL
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Innovation and Technology<br />
China until a very few years ago was discounted as a<br />
copycat state and hence not taken seriously. Currently<br />
the eastern empire is on the brink of a tremendous leap<br />
forward. Already in 2010 China overtook Japan, hitherto<br />
deemed the wonderland of technology, and gained the<br />
rank of the world’s second largest national economy; in<br />
fact, the Organization for Economic Co-Operation and<br />
Development (OECD) prognosticates that in 2016 China<br />
will actually have overtaken the USA.<br />
Moreover, other nations that will advance, according to<br />
the OECD, are India, Brazil, Indonesia and Mexico.<br />
Major challenges thus await Europe if it still intends to<br />
play its role in this battle of the giants (the present and<br />
the burgeoning ones). Our material property will remain<br />
affordable as usual only if we safeguard and strengthen<br />
our intellectual property by all means necessary and<br />
export the same in the shape of patents, trademarks and<br />
designs to the whole world.<br />
The Austrian Patent Office is fully conscious of its mission<br />
and gladly makes available to innovative business official<br />
protection as well as and especially its entire array of<br />
services.<br />
A glimpse into the world of intellectual property, to be<br />
precise the current statistic of the World Intellectual<br />
Property Organization (WIPO) confirms this, for<br />
Europe especially, alarming finding: In 2012 Chinese<br />
applications for patents rose by 24%, trademarks by 16%<br />
and designs by 26%. China, so WIPO unequivocally, is<br />
already a global power in the field of intellectual property.<br />
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