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ICONANNUAL

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International Finance and Projects<br />

Investing in CEE/SEE<br />

In recent years, Austria has become a significant<br />

player in the world of international business. Social<br />

and political stability, tax advantages and bilateral<br />

treaties, dynamic productivity and economic growth as<br />

well as legal certainty make the country an attractive<br />

location for foreign investors. The same advantages are<br />

likewise sought by investors looking to venture into<br />

Central, Eastern and Southeastern Europe (CEE/SEE).<br />

Bilateral treaties are of particular importance here, as they<br />

significantly enhance the legal certainty for companies<br />

investing abroad and hence minimize risk.<br />

The economic climate in Russia and the CEE/SEE<br />

region has been improving of late, and many countries<br />

have implemented initiatives to increase the volume of<br />

foreign direct investment (FDI), such as introducing<br />

new tax incentives, strengthening trade agreements,<br />

fighting corruption and introducing legislative and<br />

administrative reforms. Governments are trying hard to<br />

simplify the founding of new businesses and encourage<br />

foreign companies to enter their respective markets by<br />

supporting regional collaborations and joint ventures.<br />

The European Union has also been supporting these<br />

measures by introducing more funding opportunities<br />

targeted at core issues such as legal certainty, justice and<br />

administrative reforms.<br />

Serbia, for instance, which has joined the European<br />

Union in 2012, has grown into one of the most important<br />

investment locations in Central and Eastern Europe.<br />

Inexpensive labour costs, cheap utilities and affordable<br />

property prices make it a particularly cost-effective option<br />

for foreign investors. In addition, the country has recently<br />

favoured the conditions for starting and conducting<br />

businesses by eliminating the paid-in minimum capital<br />

requirement and introducing a private bailiff system.<br />

While such government incentives are important, legal<br />

certainty is just as important. Strengthening the rule<br />

of law and the fight against corruption are not only<br />

key issues related to Serbia’s accession to the EU; they<br />

also have a direct impact on the volume of existing<br />

and potential FDI. Recent measures to improve legal<br />

certainty include changes in employment law, the shift<br />

to „Public Private Partnerships“ (PPP) for infrastructure<br />

projects and the simplification of procedures regarding<br />

building permits.<br />

Dr. Gerald Ganzger<br />

About Lansky, Ganzger + partner<br />

Lansky, Ganzger + partner (LGP) is your first point<br />

of contact when it comes to project development<br />

and investing in the CEE/SEE region, offering<br />

advice and support in project planning, financing<br />

and providing the right local contacts.<br />

With its decade-long experience, extensive<br />

network and in-depth market knowledge, the firm<br />

provides tailor-made investment project solutions<br />

for individuals, businesses, companies and<br />

organizations.<br />

Contact<br />

Lansky, Ganzger + partner Attorneys<br />

Biberstrasse 5, A-1010 Vienna<br />

T: +43 1 533 33 30-0<br />

E: office@lansky.at<br />

www.lansky.at<br />

iconannual - The European Business and Investment Magazine<br />

61

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