Sustainable - Hobsons Bay

Chapter 7
FIVE YEAR ACTION PLANS
7.1 Summary of action plan
The Action Plan flows from the Sustainable Tourism
Strategy 2006 – 2012. The Action Plan outlines
strategies flowing directly from the Sustainable
Tourism Strategy Chapter 6 – Strategy Overview.
The key strategy action
areas are: marketing
including brand and events;
infrastructure, product and
industry development; and
management, resources and
structure.
7.2 Framework for
implementation
The Hobsons Bay City Council (Council Plan 2005
– 2009) provides the broad framework for the
Sustainable Tourism Strategy and Action Plan. Under
Civic Pride, Economic Development & Tourism in
Council’s Plan the key objective is to deliver on our
tourism potential by promoting the City’s icons and
open space, foster community pride, and stimulate
employment and investment opportunities.
Strategies identified for 2005–2009 are:
• Promote and support sustainable economic
development and tourism opportunities that
benefit the City and the local community.
• Encourage and support initiatives that create high
value employment opportunities.
• Build tourism potential by capitalising on
Hobsons Bay’s natural assets.
• Promote and enhance community pride and sense
of belonging.
• Promote the artistic and cultural life of the City.
• Prepare and implement the Urban Design
Frameworks for the activity centres and gateways
within the Municipality.
7.2.1 Strategic directions
The following strategic directions wash across the
strategy action areas as outlined above.
Increasing visitor yield, dispersion and lessening
seasonality
• Focus on city accessibility and local amenity to
potential overnight visitors.
• Promote to markets appreciative of historic and
cultural heritage.
• Promote to markets appreciative of nature
tourism.
• Attributes to attract higher yielding visitors with
less fluctuation in numbers across the week and
the seasons.
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