Sustainable - Hobsons Bay

H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y
H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y
TTNewport Traders Association Business Plan 2005.T T
SYNOPSIS &/OR KEY FINDINGS
A workable, funded & dynamic plan.
Its key objectives are to:
Expand membership.
Promote a shared vision for all stakeholders.
Expand the tourism potential of Newport.
Develop & implement a marketing strategy for Newport.
Lobby Local, State & Commonwealth Government
Departments on matters affecting local traders.
Allocate resources in a manner that supports ongoing operation
& further development.
Have more festivals & events in the centre.
Melbourne’s West Branding Project 2004–2005.T T
SYNOPSIS &/OR KEY FINDINGS
The project was initiated as a recommendation within the
Western Melbourne Tourism Strategy. The specific strategy
was to develop a brand that would brand Melbourne’s Western
region as one tourism destination.
The brief was to develop a brand identity that would unite the
six municipalities & bring them closer to Melbourne’s CBD in
the mind of visitors.
To develop website – HH TUTUwww.melbourneswest.com.auUU TTH H
To develop a system of road signs featuring Melbourne’s West
brand.
COMMENT
COMMENT
The brand logo is being used however
it is difficult to measure if it is achieving
the aim of bringing the region closer to
Melbourne CBD in the eye of the
visitor.
The web site is inactive & was last
updated in Jan 2005. A decision needs
to be made regarding its future if this
has not been done already.
TTHobsons Bay Visitor Information Centre (Williamstown). Business Plan 2006. Insight Communications.
January 2006. TT
TTHobsons Bay Visitor Information Centre (Williamstown). Business Plan 2006. Insight Communications.
January 2006. TT
SYNOPSIS &/OR KEY FINDINGS
Support from the community & other VIC’s for the
operation of the Hobsons Bay VIC (Williamstown).
Weaknesses
Signage from the ferries, & directional signage for
passengers & drivers to the site
Limited space.
Clarify the brochure display policy.
Opportunities
Branding & promotion of Williamstown & Hobsons
Bay, to be supported by the VIC
Communications with the tourism industry, community
groups & local community on the operations, services
& value of the VIC
Monitor tourism trends to Hobsons Bay
Assist to quantify the value of tourism to Hobsons Bay
Develop revenue-generating visitor services
Provide training opportunities for students
Handle ticket sales & inquiries for local events
Develop itineraries for visitors that are timed to their
specifications
Install facilities that enhance the provision of visitor
information, eg touch screens.
Provide information on local services & activities to
residents & local businesses, as well as tourists
Threats
Lack of tourism industry & community support for the
VIC
Withdrawal of Council funds from the VIC.
COMMENT
tourism planning
Types of research can include: visitor profiles
inc. origin, first/repeat visit: socio
demographic profile, length of stay, activities
sought – activities undertaken, expenditure,
satisfaction identified service/product gaps
SYNOPSIS &/OR KEY FINDINGS
The Plan provides the vision, detailed analysis & the three
year implementation plan for the VIC. The Plan works on
a budget of $99,136 for the period 2005/06.
It forecasts a steady growth on demand for services &
flags the need to increase operational space – to be fully
investigated in 2008.
The Plan provides a summary SWOT analysis:
Strengths
Attractive building in a high profile location with toilet
facilities.
Increased support for the VIC from the four trader
associations & tourism industry.
Enthusiasm & passion of staff & volunteers
Constructive, regular communication between the
tourism industry & the VIC.
COMMENT
The Business Plan provides an important
framework for VIC operations within the
wider context of the Tourism Plan & other
related Council Plans
The Plan gives certainly to this key part of
tourism infrastructure
Visitor demand for the VIC is comparatively
strong indicating the strength of the buildings
location & the ‘pulling power’ of Williamstown
Strategies to further increase VIC demand &
therefore increase economic benefits from VIC
visitation are important for this wider Tourism
Plan
The VIC provides the key visitor interface for
Hobsons Bay enabling detailed capture of VIC
research data feeding back into VIC & wider
TTPoint Cook Coastal Park & Cheetham Wetlands Future Directions Plan. Parks Victoria. June 2005.T T
SYNOPSIS &/OR KEY FINDINGS
Point Cook Coastal Park & Cheetham Wetlands contain significant natural &
cultural values & provide a range of passive recreational opportunities for the
western region of Melbourne. The parklands will continue to provide important
open space opportunities for a growing population, as well as protecting
internationally significant wetlands & migratory birds.
This Plan provides strategic management directions & a decision
making framework for Point Cook Coastal Park & Cheetham
Wetlands for the next 10 to 15 years. Focus over the next five years
will be on providing linkages within the parklands, managing the
potential impact of urban development adjoining the parklands,
promoting community involvement & developing cooperative
management approaches with land managers & stakeholder groups.
Point Cook Coastal Park (443 ha) & Cheetham Wetlands (420 ha)
COMMENT
A key asset of Hobsons Bay that
aligns with the strengths of natural
environment; healthy living &
coastal appeal.
Key product assets include:
The coastal trail & its expansion to
Werribee
The Cheetham Wetlands, which
was designated Ramsar status
The Point Cook homestead
precinct
The Point Cooke Marine Sanctuary
FINAL DRAFT 1 AUGUST Page 68
FINAL DRAFT 1 AUGUST Page 69
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