Sustainable - Hobsons Bay

H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y
TTTruganina Coastal Parklands Integrated Masterplan 2005. TT
SYNOPSIS &/OR KEY
FINDINGS
cluster of parks & the largest parkland
area on Port Phillip Bay after Point
Nepean National Park.
The Masterplan outlines
recommended actions & expenditure
of $900,000 over 5 years to further
develop & enhance the Parklands.
COMMENT
its promotion & use by an expanding cyclist market; bird
watching sites, the view from Truganina Park, the garden at the
explosives site & potential canoeing/kayaking.
Development of a café of architectural note at Doug Grant
Reserve would provide an opportunity to link with Altona
Beach & its development as a more significant community &
visitor precinct.
TTWilliamstown Foreshore Strategic Plan 2000. Prepared for Parks Victoria & Hobsons Bay City Council. TT
SYNOPSIS &/OR KEY
FINDINGS
Provides a planning framework for
six precincts of coastline between
Stony Creek Backwash & Point
Gellibrand
COMMENT
Anne Street to Ferguson Street recognised as the heart of
Williamstown & the key tourism precinct. Plan includes creating a
maritime/heritage museum venue at the former PMA site by
adaptive reuse of the existing buildings.
TTWilliamstown Maritime Precinct Zone Plan 2005. Parks Victoria & Williamstown Maritime Association
Inc.T T
To source
SYNOPSIS &/OR KEY FINDINGS
COMMENT
TTThe Williamstown Maritime Precinct Vision Statement 2005. Williamstown Maritime Association Inc.T T
SYNOPSIS &/OR KEY FINDINGS
To be completed
COMMENT
Attachment 3. Draft
Accessible Tourism Strategy
Working Draft Accessible
Tourism Strategy
A key part of the MetroAccess initiative in Hobsons
Bay is the promotion of accessible tourism. Through
demonstrating the benefits for business, access for
local residents with disabilities will be improved. By
meeting the needs of a growing niche travel market,
people with disabilities and their families, Hobsons Bay
traders can benefit economically. This will then flow
onto recognition of local people with disabilities as an
important market segment.
The development of the Hobsons Bay Sustainable
Tourism Strategy 2006-2012 provides an opportunity
to link accessible tourism with other tourism initiatives.
The aim is to build upon the research undertaken as
part of the Sustainable Tourism Strategy development
and the information and input gathered by the
consultants. Information contained in Chapter
5, especially supply and demand, visitor analysis,
economic and employment impacts, infrastructure and
marketing, will inform specific strategies and actions
pertaining to growth of the accessible tourism market.
Shadowing the structure of ‘Chapter 6. Strategy
Overview’ of Council’s Sustainable Tourism Strategy,
the following strategic directions for growing and
developing accessible tourism in Hobsons Bay are
proposed:
6.1 Increasing visitor yield,
dispersion and lessening
seasonality
• provide information about accessible destinations
for people with disabilities, for example best
accessible spots along the Coastal Trail
• work with tourism providers to develop packages
and products suitable for people with disabilities
during off peak periods, especially mid-week
6.2 Framework for sustainable
tourism
• develop partnerships with other municipalities
with an interest in or already developing accessible
tourism – Melbourne, Port Phillip, Frankston,
Mornington Peninsula and Geelong Otway – to
attract visitors with disabilities to Victoria
and give them accessible pathways from the
Melbourne CBD east and west along Port Phillip
Bay. By taking a mutually beneficial approach
rather than competing for the same visitors,
a number of complementary itineries can be
developed.
• MetroAccess worker can provide support to
Council’s Tourism Officer in this aspect of
Council’s overall tourism strategy and also
participate on a City-wide tourism and business
group.
6.3 Target markets
• Victorian, Interstate and International tourists
with disabilities are part of the strategy’s target
markets.
6.4 Marketing strategy
including destination image
• a strong internet presence in both the tourism
and access categories is essential as many travelers
with disabilities and their traveling companions
use the internet to plan their journeys.
• ensure that accessible tourism internet sites have
links to Hobsons Bay.
• work with other Council teams, in particular
Environmental Planning, to ensure a spread
of destinations across all parts of the municipality
that are accessible to people with disabilities.
• develop co-operative marketing opportunities
with other Councils developing accessible
tourism.
6.5 Events
• develop guidelines/checklist to make Council
events accessible to all members of the
community, including people with disabilities.
• work with other workers at Council who have a
focus on inclusion and disability to
ensure that people with disabilities can participate
fully in community events – as visitors, workers
and performers.
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