Sustainable - Hobsons Bay
Sustainable - Hobsons Bay
Sustainable - Hobsons Bay
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H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y<br />
H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y<br />
7.5 Product & industry development action plan<br />
PRODUCT & INDUSTRY DEVELOPMENT<br />
STRATEGY ACTIONS TARGET<br />
MARKETS<br />
STATUS<br />
PRIORITY<br />
& TIMING<br />
BUDGET<br />
POTENTIAL<br />
FUNDS<br />
SOURCE<br />
PRODUCT DEVELOPMENT<br />
Key objectives: Create tourism products and experiences that reinforce the quality, accessibility and interactive nature of the municipality’s<br />
history, heritage, nature, arts, culture and lifestyle.<br />
7.5.1 Develop<br />
the visiting<br />
friends &<br />
relatives<br />
market.<br />
7.5.2 Facilitate<br />
increased open<br />
days for the<br />
museums.<br />
7.5.3<br />
Encourage<br />
transport<br />
providers to<br />
develop<br />
cooperative<br />
packages<br />
7.5.4<br />
Encourage<br />
develop of<br />
special interest<br />
markets<br />
See 7.3.9.6<br />
Continue to encourage<br />
increased opening hours<br />
linked to higher visitation<br />
periods<br />
» Support strategies based<br />
on commercial business<br />
planning to develop the<br />
appeal of & demand for<br />
museum visitation<br />
including investment in<br />
the Newport Railway<br />
Workshops &<br />
consideration of moving<br />
the Railway Museum into<br />
the Workshops<br />
» Continue to facilitate<br />
cooperation across<br />
community based<br />
museums & attractions<br />
» Actively support opening<br />
up of the Time Ball<br />
Tower as a regular<br />
attraction<br />
Encourage transport<br />
providers to develop<br />
cooperative packages such as<br />
a rail/ferry pass to stimulate<br />
demand<br />
Seek funding to support such<br />
packages promotion<br />
Encourage develop of special<br />
interest packages for niche<br />
markets<br />
» Encourage bicycle<br />
businesses in the City to<br />
provide bike hire linked<br />
to promotion of the<br />
coastal pathway.<br />
» Encourage demand for<br />
food & beverage along<br />
the coastal pathway.<br />
When updating People,<br />
Piers & Pelicans Coastal<br />
Trail map including<br />
commercial food/drink<br />
precincts & VIC details<br />
All markets<br />
All markets<br />
excluding<br />
business<br />
Niche<br />
markets<br />
In progress<br />
Limited<br />
activity<br />
New<br />
New<br />
New<br />
High<br />
ongoing<br />
Medium<br />
200708<br />
Medium<br />
2007<br />
Medium<br />
ongoing<br />
N/A<br />
TBA<br />
TBA<br />
N/A<br />
Inc in PR &<br />
advertising<br />
HBCC,<br />
Sponsorships,<br />
admissions<br />
DSE, State govt<br />
heritage grants<br />
Government<br />
grants<br />
Industry<br />
Industry co-op<br />
Page 42<br />
WHO<br />
AET,<br />
Museum<br />
Assoc<br />
DSE, PE,<br />
PGR<br />
AET,<br />
industry<br />
AET,<br />
PGR,<br />
industry<br />
PGR<br />
PV<br />
PRODUCT & INDUSTRY DEVELOPMENT<br />
STRATEGY ACTIONS TARGET<br />
MARKETS<br />
7.5.6 Work<br />
with Parks<br />
Victoria &<br />
DSE to<br />
protect &<br />
promote<br />
natural assets<br />
7.5.7 Work<br />
with Western<br />
Melbourne<br />
Tourism Inc<br />
in product &<br />
wider tourism<br />
development.<br />
7.5.8 Work<br />
with<br />
Scienceworks<br />
<br />
» Investigate industry<br />
support for a ‘coastal<br />
pathway grazing’ event<br />
linking food/beverage<br />
providers to<br />
walkers/cyclists<br />
» Promote the ‘dogs off<br />
leads’ areas linked with<br />
Altona & Williamstown<br />
eateries as a day outing<br />
for dog owners<br />
» Bird watching (both for<br />
independent visitors &<br />
through commercial<br />
operators in association<br />
with Parks Victoria)<br />
» Cooperative marketing of<br />
corporate meetings,<br />
business & special events<br />
(subject to industry<br />
demand)<br />
» Input into the<br />
development of the<br />
management plan for the<br />
Altona Boat Ramp & Safe<br />
Harbour with a view to<br />
development of<br />
economic benefits the<br />
visiting fisher market<br />
» Further support &<br />
develop sea food product<br />
experiences such as fresh<br />
fish sales & sea food<br />
dining<br />
» Support art & cultural<br />
groups in development<br />
and promotion of<br />
facilities, events and<br />
attractions that can attract<br />
visitors<br />
Strengthen the connection<br />
with Parks Victoria & DSE to<br />
more effectively develop<br />
cooperative promotions &<br />
programs to preserve key<br />
natural assets such as<br />
Cheetham Wetlands&<br />
Jawbone Marine Sanctuary<br />
Continue to work with<br />
Western Melbourne Tourism<br />
Inc in facilitating development<br />
of across council products &<br />
packages to attract visitors<br />
into the West of Melbourne<br />
Encourage industry to work<br />
with Scienceworks to develop<br />
day packages for markets<br />
Community,<br />
Nature based<br />
markets<br />
STATUS<br />
New<br />
New<br />
In progress<br />
New<br />
New<br />
In progress<br />
In progress<br />
In progress<br />
PRIORITY<br />
& TIMING<br />
Medium<br />
2008/09<br />
Medium<br />
2008/09<br />
High<br />
Ongoing<br />
Medium<br />
2008/09<br />
High<br />
2006/07<br />
High<br />
Ongoing<br />
High<br />
Ongoing<br />
Medium<br />
Ongoing<br />
All markets In progress Medium<br />
ongoing<br />
Melb group<br />
tours markets<br />
– Seniors,<br />
New<br />
Low<br />
2006/07<br />
BUDGET<br />
($5,000)<br />
N/A<br />
N/A<br />
($10,000)<br />
N/A<br />
N/A<br />
N/A<br />
POTENTIAL<br />
FUNDS<br />
SOURCE<br />
Parks Victoria<br />
Industry co-op<br />
Industry co-op<br />
Industry co-op<br />
Limited co-op<br />
Page 43<br />
WHO<br />
AET, PGR<br />
NP, PGR,<br />
AET,<br />
industry<br />
AET,<br />
industry<br />
PGR, AET<br />
AET,<br />
industry<br />
AET,<br />
Industry<br />
AET, arts<br />
& cultural<br />
groups<br />
N/A N/A AET, PV,<br />
DSE<br />
$13,000 Project<br />
dependant<br />
WMT<br />
AET<br />
N/A Industry AET,<br />
industry<br />
40 41
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