Sustainable - Hobsons Bay

H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y
H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y
INFRASTRUCTURE
INFRASTRUCTURE
STRATEGY ACTIONS TARGET
MARKETS
7.4.2 Provide
informative
interpretive &
directional
signage to
maximise
visitor
satisfaction &
dispersion
across the City
7.4.3 Support
infrastructure
development
associated
with the
coastal
pathway
7.4.4
Encourage
greater use of
public &
water based
transport by
visitors
Continue to facilitate use of the
facility by the tourism industry
for events, meetings &
promotions
Develop a suite of PR material
in association with the
Williamstown Maritime
Association Inc targeting
Melbourne print media
including metro papers & for
use through DMI & Tourism
Victoria media units
Develop a heritage interpretive
& directional signage plan
Apply to signage at historic,
heritage & scenic sites & at key
access nodes such as the 3
Williamstown Railway Stations
& Gem Pier.
Include specific detailed local
area maps at the 3
Williamstown Railway Stations
& Gem Pier.
Consider in context with the
suite of historic walks, the bike
trails & the Bay West Trail
Cross reference future maps &
promotional materials of
trails/walks with location of
interpretive signage
Seek to maximise integration
(format, design, standard) of
signage with Parks Victoria,
DSE & other land managers
providing directional &
interpretive signage
Actively support the pathways
extension through to Werribee
Actively support the Hobsons
Bay Integrated Bicycle Plan
implementation & provision of
the Westgate punt
Actively support allocation of
resources for the pathways
ongoing maintenance,
development & promotion
Encourage regulated provision
of peak time mobile food/drink
provision in remoter sections of
the pathway such as the western
end of Altona Beach linked to
development of ‘super stops’
(see Draft Accessible Tourism
Strategy )
Support & promote to visitors
through the promotions mix
the options for non car based
transport access to Hobsons
Bay
» Actively support Council’s
implementation of the
STATUS
PRIORITY
& TIMING
All markets New High
2008/09
Community &
Melbourne
walk & cycle
markets
In progress
High
Ongoing
All markets In progress High
Ongoing
BUDGET
POTENTIAL
FUNDS
SOURCE
($35,000) HBCC. Possible
support from
other land
managers & via
State govt. grants
N/A
N/A
HBCC, Parks
Vic, DSE,
Cooperative
opportunity with
food beverage
providers linked
to maps,
brochures &
advertising
WHO
UPD, AET
AET, PGR
TBA
CWA, AET
STRATEGY ACTIONS TARGET
MARKETS
7.4.5
Encourage
provision of
public
transport
linking key
tourism
activity
centres
7.4.6 Assess
options for
improved
visitor access
to the Nelson
Place retail
precinct
7.4.7 Support
investment in
visitor
accommodation
Travel Smart Program
along the Williamstown
line rail service; the
Williamstown Transport
Study, the Williamstown
Transport Study & the
Hobsons Bay Integrated
Bicycle Plan
Liaise with the Met to develop
promotional packages ex CBD
Promote the boat/rail circular
journey to Williamstown ex
CBD through PR, advertising
editorial & brochures/maps
Promote bicycle access via the
Westgate punt ex CDB through
PR, advertising editorial &
brochures/maps
Encourage demand for existing
public transport linking the key
tourism activity centres, eg
Nelson Place with Altona
Beach/Pier St & the
development of further services
Investigate options to improve
access to Nelson Place by car
without increasing car parking
in the immediate area
» Evaluate a 3 year
commitment to use the
Tennix site for car parking
with a Park & Ride option
during summer months
» Evaluate use of the vacant
waterside site north of the
tennis courts as a car park
& walk site
Continue support for
accommodation provision
within the current planning
framework
» Specifically encourage
development of 1)
branded boutique high end
accommodation to further
position the area as a ‘must
stay’ destination; 2)
development of a ‘holiday
village’ for family & small
groups
» For 2) include evaluation
of degraded but well
located Pines Scout Camp
managed by Council with
DSE controls
STATUS
In progress
New
New
PRIORITY
& TIMING
All markets In progress Medium
Ongoing
All self drive
markets
All overnight
markets
Short term
trial
previously
In progress
New
High
Commencing
summer
2006/07
Medium
Ongoing
BUDGET
N/A
Evaluation
N/A
Est. $6,000
Park & Ride
option
N/A
POTENTIAL
FUNDS
SOURCE
Met, State govt
programs
Boat transport
providers
Private sector
providers
HBCC, off set
income from
parking meter
revenues
Private sector,
DSE
WHO
Met, AET
AET,
industry
AET,
PGR,
Bicycle Vic
AET, CWA
CWA, AET
PE, AET,
private
sector
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