Sustainable - Hobsons Bay

H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y
H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y
MANAGEMENT, RESOURCES & STRUCTURE
MANAGEMENT, RESOURCES & STRUCTURE
STRATEGY ACTIONS TARGET
MARKETS
STATUS
PRIORITY
& TIMING
BUDGET
POTENTIAL
FUNDS
SOURCE
WHO
STRATEGY ACTIONS TARGET
MARKETS
STATUS
PRIORITY
& TIMING
BUDGET
POTENTIAL
FUNDS
SOURCE
WHO
tourism
aligned with
the objectives
of this
Strategy
7.6.5 Increase
industry
human &
financial
investment in
destination
leadership,
marketing &
development
7.6.6
Capitalise on
resources
within the
region through
organisations
such as
Victoria
University
7.6.7 Build on
community
resource
support for
sustainable
tourism .
Develop & launch an annual
cooperative marketing
prospectus that provides industry
with an investment tool to invest
in destination marketing
Generate stronger industry
participation & leadership linked
to providing a City-wide tourism
& business structure that
increases business
communication across the City &
within individual precincts see
7.6.9
Strengthen linkages within the
region with businesses and
institutions such Victoria
University & its excellent tourism
faculty
» Develop cooperative
research & product
develop projects aligned
with gaps identified in this
Strategy
Continue to work closely with
Scienceworks
Provide ongoing support and
recognition for volunteers with
the VIC, museums and events
across the City
» Provide specific training to
enhance skills and
stimulate involvement
» Use the communication
and structure actions
within this Strategy to
inform & build
engagement with the wider
community
Engage the wider community
through the communication &
structural mechanisms outlined in
this Plan
Industry New High
Commence
2006/07 for
2007/08
launch
Community
In
progress
In
progress
High
Ongoing
High
Ongoing
$3,000
(subsequ
ent years as
online
document)
N/A
($3,000)
HBCC
External
organisations
HBCC, industry
in kind
AET,
industry
AET, Vic
Uni
Science
works
N/A Community AET,
commmu
nity
out of the
Tourism
Strategy and
its ongoing
development
7.6.9.1
Strengthen
geographic,
business &
other tourism
communities
of interest
ongoing development.
» Representation to include:
2 Councillors, 1 Rep from
each Traders’ Association,
1 community Rep,
1Scienceworks Rep, 1 Rep
accommodation sector, 1
Western Melb Tourism
Rep, 1 Tourism Victoria
Rep & 1 Parks Vic/DSE
Rep
» Consider appointment of
an industry Chair to foster
industry leadership
» Develop Tourism Action
Groups under the
Committee as well as the
Traders Groups to
implement specific actions
& projects & to broaden
participation.
Support development of
communities of geographic
interest (Altona, Williamstown,
Laverton & Newport) through
the four Traders groups &
through involvement in Strategy
implementation & development
through representation on the
Council tourism committee
Support communities of business
& other interest in tourism
through the Council tourism
committee, through the
communication and engagement
strategies within this document
Industry,
community
& Council
In
progress
High
On going
$65,000 for
local traders
assoc
HBCC, limited
scope for
corporate
sponsorship.
Income from
membership,
fees, services,
events etc
AET,
industry
7.6.8
Revaluate the
human
resources
required to
drive the
Strategy
Analyse & adjust as necessary the
position description for the
tourism function within Arts,
Events & Tourism
» Also consider the Strategy’s
impact on administrative
resources within the Unit
New
High
2006
Est. $10,000
pa
commencin
g
2007/08
HBCC
HP
STRUCTURE
7.6.9 Evolve a
City-wide
committee
structure to
oversight role
Use the Council tourism
committee for development of
this Strategy as the basis for the
structure to oversight the
Strategy’s implementation &
Industry,
community
& Council
In
progress
High 2006 N/A HBCC PE
Page 46
Page 47
44 45