Sustainable - Hobsons Bay

H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y
H O BSON S B AY FI VE YEA R SU ST AIN AB LE TO U R I S M S TRA TEG Y
Attachment 2. Literature review
A1. State strategies
Victoria’s Tourism Industry Strategic Plan 2002–2006. Tourism Victoria.
SYNOPSIS &/OR KEY FINDINGS
The Plan is now subject to updating but
provides key strategic tourism parameters
of relevance for the Hobsons Bay Tourism
Plan
The Plan also highlights the social &
environment contribution of tourism. The
Plan outlines Tourism Victoria’s strategies
to target the higher end market segments
attracted by Melbourne’s sophisticated
lifestyle & Victoria’s compact diversity.
The Plan indicates the trend to shorter
breaks will continue & marketing of
Melbourne will increasingly to on a
Melbourne & surrounds approach.
Destination Melbourne Inc. represents the
interests of Melbourne’s tourism industry.
Destinations including villages will become
the marketing focus rather than regions.
Key Victorian product strengths identified
are:
Food & wine
Nature based
Alpine/Ski
Arts, theater & cultural heritage
Backpackers
Shopping
Touring
Accommodation
Golf
Events
COMMENT
The Plan highlights the challenges Melbourne suburban
tourism destinations have within the State tourism planning
framework. The Plan focuses on Melbourne as the key
driver of (tourism) business but, unlike the regional areas,
does not provide an associated development framework in
which Councils such as Hobsons Bay can comfortably sit
(Note: following the draft Melbourne Metro Strategy 2006
which goes towards addressing these issues).
The Plan highlights the opportunities for tourism in
Hobsons Bay to leverage off major Melbourne events; the
interstate short breaks markets & sustainable growth from
the inbound market
The roles of Destination Melbourne Inc (leisure markets) &
the Melbourne Convention & Visitors Bureau (conference
market) are identified as key structures.
Tourism Victoria Draft Melbourne Metro Strategy 2005.
SYNOPSIS &/OR KEY FINDINGS
metropolitan municipalities are able to apply for funding
through the program. Once this has been determined, it
should be communicated to local government & other
relevant stakeholders.
Recommendation 9.1: Metropolitan Tourism Forum (2005)
–
Destination Melbourne Limited to facilitate a forum for
metropolitan Melbourne tourism stakeholders in late 2005
(resourcing/responsibilities to be determined), with
assistance from Tourism Victoria. Discussions could be
focused on several of the issues detailed in this discussion
paper, as well as some case studies of tourism best practise
in the metropolitan region. It is important to ensure that
discussions are two-way between metropolitan council
representatives & DML / Tourism Victoria.
Possible forum agenda:
1. Destination Melbourne Limited & Tourism Victoria: roles /
opportunities.
2. Council feedback: future direction for the metropolitan
industry.
3. Metropolitan Melbourne Tourism Action Plan.
4. Other issues for consideration:
- Tourism Alliance Victoria (tourism development
support through workshops, planning etc)
- Visitor Servicing: Melbourne VIC (display
policies, display / training opportunities)
- Partnerships / Alliances (possible case studies:
WMT, NACC, Valley of the Arts)
- Tourism levy (possible case studies: Port
Phillip, Stonington, Ballarat)
Recommendation 9.2: Ongoing Communication - Tourism
Victoria & Destination Melbourne Limited to assess the
need for ongoing forums / workshops for metropolitan
stakeholders in order to facilitate communication &
collaboration, & determine the role of each organisation in
these activities. (See recommendation 4.2).
COMMENT
through the CVEP funding program.
Lobby for regular forums between metro
councils investing in tourism &
Destination Melbourne Limited &
Tourism Victoria.
Tourism Victoria Draft Melbourne Metro Strategy 2005.
SYNOPSIS &/OR KEY FINDINGS
Destination Melbourne Limited, with Tourism Victoria, to
consider developing new packages or allowing more
flexibility in current packages (e.g. partnership approach) to
cater for various metropolitan stakeholders.
Melbourne VIC & other metropolitan VIC’s should
consider formalising a VIC staff training program.
Tourism Victoria to include metropolitan stakeholders in the
development of the Experience Organiser program,
depending on the outcome of the pilot study.
Tourism Alliance Victoria & Tourism Victoria to clarify the
guidelines for CVEP funding & determine which
COMMENT
Lobby Destination Melbourne Limited,
with Tourism Victoria, to develop new
packages & allow more flexibility in
current packages (e.g. partnership
approach) to cater for Hobsons Bay &
other metropolitan stakeholders.
Lobby for Melbourne VIC & other
metropolitan VIC’s to arrange a
formalised VIC staff training program.
Lobby Tourism Alliance Victoria &
Tourism Victoria to support funding
Victorian Coastal Strategy 2002.
SYNOPSIS &/OR KEY FINDINGS
Altona Boat Ramp designated one of three Regional Boat
Ramps in Port Phillip Bay (Patterson River & Rye the others).
Description/Definition Types of Facility Criteria for a Regional
Boating Facility.
It will either provide a range of services & facilities at one
location (eg at a harbour or marina), or be one regional facility
such as a regional boat ramp that due to its size provides for a
large catchment. Regional Boat Ramps, Marinas, Maintenance
&
Services Facilities, Harbours.
A high level of significance that provides a boating
COMMENT
Despite being only 1 of 3 regional boating
facilities in Port Phillip there is virtually no
‘value added’ services creating economic &
employment benefits.
Investigate options for maintenance, storage
& servicing facilities.
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