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The growing business handbook : inspiration and advice ... - Sparkler

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105<br />

Rewarding good<br />

performance <strong>and</strong><br />

lowering<br />

corporate risk<br />

4.1<br />

In rewarding performance, risk is too often ignored. Time to rethink, says Will<br />

Cookson at Mazars<br />

Introduction<br />

In a period of financial fragility the perception of many employees is that they are<br />

working longer <strong>and</strong> harder <strong>and</strong> yet are financially worse off. Pay freezes <strong>and</strong><br />

reduced discretionary compensation, coupled with a 50 per cent top rate of tax <strong>and</strong><br />

higher National Insurance contributions mean some employees are worse off than<br />

they were a year ago. Add to that the increase in other personal taxes <strong>and</strong> a decrease<br />

in tax relief on pension contributions <strong>and</strong> the picture is far from rosy.<br />

This is, however, an ideal opportunity for employers to refocus employees on the<br />

link between performance <strong>and</strong> reward. If they perform then one would expect benefits<br />

to the organization.<br />

For any reward structure to be successful stakeholder engagement is critical, but in<br />

many cases there is no such buy-in. How many employees truly appreciated <strong>and</strong><br />

valued the performance conditions attached to their rewards during the ‘boom times’<br />

when payments were effectively guaranteed? In any performance-based plan, which<br />

employees underst<strong>and</strong> the relationship between their performance, that of the<br />

company <strong>and</strong> the quantum of the reward?<br />

Rewarding performance<br />

<strong>The</strong> attention of both the media <strong>and</strong> shareholders is now firmly fixed on performancerelated<br />

reward. This started with bonus payments by banks, but is now filtering into<br />

all areas of <strong>business</strong>, with companies spending more <strong>and</strong> more time on their<br />

performance reward strategies.

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