The growing business handbook : inspiration and advice ... - Sparkler

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58 green shoots of innovation need protection At Mewburn Ellis we are passionate about Intellectual Property. Whether you are looking to patent an idea, need to register a trademark, or want to protect a design, you can trust Mewburn Ellis to deliver. Which is why we are one of the premier IP firms in Europe. www.mewburn.com +44 (0) 20 7776 5300 LONDON • MANCHESTER • BRISTOL • CAMBRIDGE
59 IP challenges for technology ventures 2.4 At the start, your intellectual property can be ad hoc, but you have to become more systematic, as you grow, says Nick Sutcliffe at Mewburn Ellis Intellectual property (IP) in the business world is the equivalent of the ‘bagsy’ in the school playground. It establishes exclusive rights to business’s technology and brands that prevent other people from imitating them and allows a business to distinguish itself from its competitors. As a business grows and the commercial stakes get higher, the exclusive rights that are provided by IP can make an increasingly important contribution to the success of the business. Value of IP IP can be valuable to a business in many ways. The ability to actively exclude imitators from the marketplace allows a business to reap the full reward for the development of a successful technology or product. By allowing a business to distinguish its products and services from those of its competitors, a business can build up the prestige and reputation of its brands. A strong IP portfolio may also attract investors to the business and may even generate revenue streams in itself through out-licensing. IP encompasses a number of different legal rights. However, the core IP of most growing businesses is likely to be the patents and patent applications that protect their technological innovations and the registered trademarks that protect their brands. Patents and registered trademarks are acquired through a lengthy and often costly application process, and most businesses will engage legal professionals, generally specialist patent and trademark attorneys, to handle this process. Although some businesses have no dealings with IP in their early stages, others have a close involvement with intellectual property from their very beginnings. For example, many technology businesses are started-up or spun-out around a portfolio of patent applications protecting a key technology.
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i THIRTEENTH EDITION THE GROWING BU
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iii The perfect property for your
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v Contents Part One Planning for gr
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Contents vii Patenting costs 49 Wha
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Contents ix Part Four People and pe
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Contents xi 6.3 How to find your id
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Contents xiii 9.3 Licensing 233 Ton
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Part One Planning for growth 1
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3 Business models and competitive a
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Business models and competitive adv
Page 21 and 22: Business models and competitive adv
Page 23 and 24: Take a look at the map of our campu
Page 25 and 26: 11 How to compete against fastmovin
Page 27 and 28: How to compete against fast-moving,
Page 29 and 30: How to compete against fast-moving,
Page 31 and 32: 17 How to build a growth plan 1.3 A
Page 33 and 34: How to build a growth plan 19 Next
Page 35 and 36: How to build a growth plan 21 Opera
Page 37 and 38: 23 The SME economic outlook 1.4 Gra
Page 39 and 40: The SME economic outlook 25 ●●
Page 41 and 42: 27 The growth opportunity 1.5 Manuf
Page 43 and 44: The growth opportunity 29 To make t
Page 45 and 46: 31 Managing setbacks and turnaround
Page 47 and 48: Managing setbacks and turnarounds 3
Page 49 and 50: Managing setbacks and turnarounds 3
Page 51 and 52: Part Two Ideas and innovation 37
Page 53 and 54: 39 Whole company innovation 2.1 Inn
Page 55 and 56: Whole company innovation 41 of a pr
Page 57 and 58: Whole company innovation 43 create
Page 59 and 60: Whole company innovation 45 Incenti
Page 61 and 62: 47 Innovating out of recession 2.2
Page 63 and 64: Innovating out of recession 49 expe
Page 65 and 66: Innovating out of recession 51 Jacq
Page 67 and 68: 53 Exploring patent information 2.3
Page 69 and 70: Exploring patent information 55 ●
Page 71: Exploring patent information 57 Mr
Page 75 and 76: IP challenges for technology ventur
Page 77 and 78: IP challenges for technology ventur
Page 79 and 80: 65 Making open innovation work 2.5
Page 81 and 82: Making open innovation work 67 the
Page 83 and 84: Making open innovation work 69 an i
Page 85 and 86: Part Three Gaining market share 71
Page 87 and 88: 73 Taking your brand to the next le
Page 89 and 90: Taking your brand to the next level
Page 91 and 92: 77 With over 1,000 titles in printe
Page 93 and 94: 79 Market intelligence 3.2 Nick Hag
Page 95 and 96: Market intelligence 81 table 3.2.1
Page 97 and 98: Market intelligence 83 but also tha
Page 99 and 100: 85 Web marketing 3.3 What’s the p
Page 101 and 102: Web marketing 87 considerable amoun
Page 103 and 104: 89 Winning new business 3.4 In a do
Page 105 and 106: Winning new business 91 back away),
Page 107 and 108: 93 Brand rights 3.5 Name? Logo? Dom
Page 109 and 110: Brand rights 95 trade mark attorney
Page 111 and 112: 97 With over 42 years of publishing
Page 113 and 114: 99 Fit for market 3.6 Confidence is
Page 115 and 116: Fit for market 101 markets abroad a
Page 117 and 118: Part Four People and performance 10
Page 119 and 120: 105 Rewarding good performance and
Page 121 and 122: Rewarding good performance, lowerin
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109 With over 1,000 titles in print
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111 Employment policies 4.2 Belinda
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Employment policies 113 information
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Employment policies 115 Belinda Cop
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117 Taking on an employee 4.3 Help
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Taking on an employee 119 employee
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121 The sharpest minds need the fin
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123 Training for growth 4.4 David G
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Training for growth 125 of the trai
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129 Executive search for smaller bu
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Executive search for smaller busine
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133 Improving workplace performance
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Improving workplace performance 135
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Part Five Cash flow and working cap
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139 ÒThe message is clear - we wan
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141 Cash flow management: an essent
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Cash flow management 143 3 Keep a c
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145 With over 42 years of publishin
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147 Invoice finance for growth 5.2
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Invoice finance for growth 149 the
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Invoice finance for growth 151 ●
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153 Preventing slow payments 5.3 Do
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Preventing slow payments 155 some l
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Preventing slow payments 157 Graydo
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159 Commercial fraud and business i
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Commercial fraud and business ident
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Part Six Efficient SMEs 163
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165 Build the network 6.1 As you gr
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Build the network 167 essential net
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171 Strategic sourcing 6.2 Plan to
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Strategic sourcing 173 So, how and
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175 How to find your ideal office 6
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How to find your ideal office 177 a
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Part Seven Leading growth 179
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181 How small business owners can b
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How small business owners become be
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How small business owners become be
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187 Developing the next layer of ma
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Developing the next layer of manage
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191 The leadership process 7.3 With
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The leadership process 193 Although
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197 Ethics and the growing company
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Ethics and the growing company 199
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Ethics and the growing company 201
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Part Eight International expansion
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205 Competing and collaborating wit
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Competing and collaborating with Ch
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213 International expansion made ea
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International expansion made easy 2
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217 The export challenge 8.3 As a g
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The export challenge 219 Market Acc
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Part Nine Structures for growth 221
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223 Partnerships and collaborations
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Partnerships and collaborations 225
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Partnerships and collaborations 227
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229 Acquisitions that work 9.2 Stra
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Acquisitions that work 231 Issue 4
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233 Licensing 9.3 In finding the be
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Licensing 235 ●● ●● ●●
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237 With over 42 years of publishin
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239 Preparing a business for sale 9
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Preparing a business for sale 241 g
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Preparing a business for sale 243 L
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Preparing a business for sale 245 C
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Part Ten Growth capital 247
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249 Funding your business through t
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Funding your business through the r
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255 Structured finance 10.2 Structu
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Structured finance 257 Factoring or
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259 Transforming the finance functi
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Transforming the finance function 2
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Transforming the finance function 2
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265 Index of advertisers A.Steele A
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