The growing business handbook : inspiration and advice ... - Sparkler

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110 Individuality Matters to our Partnership We recognise that every client is individual and has particular legal requirements. Our approach We seek to anticipate your legal needs by understanding your business and by developing a close working relationship with you. We aim to reduce the burden of the legal aspects of decision making, enabling you to maximize opportunities whilst limiting your business, financial and legal risks. We structure our services with a view to saving expensive management time, thereby producing cost effective decision making. Our expertise Since the firm was founded over 50 years ago, we have developed an acknowledged expertise in the areas of corporate & commercial law, litigation, property, employment and franchising law (please see the employment and corporate law chapters to which we have contributed in this book). We also have a leading reputation as legal advisors in the media and hotels sectors. We take pride in watching our clients’ businesses grow and assisting them in that process wherever we can. For more information about how we can help your business visit www.gdlaw.co.uk or contact Belinda Copland bcopland@gdlaw.co.uk
111 Employment policies 4.2 Belinda Copland at Goodman Derrick discusses the challenges that enterprises encounter in developing their employment policies as they grow from the few to the many One of the initial challenges for a growing business, once it is clear that its needs cannot be met by its current level of staff, will be to decide whether its policy will be to recruit new employees, or whether to take an alternative approach to direct employment that might be more suitable. The nature of your business combined with uncertain economic times may demand that flexibility is paramount. You might consider, for example, taking on agency or freelance staff to undertake the work, or in some circumstances, it might be that the work could be outsourced to a specialist service provider. This chapter gives you an overview of the pros and cons of each of these options and also outlines the policies that a growing business ought to have in place as it grows from the local to the national and from the few to the many. Direct employment One hope in employing staff directly is that your employees will be more loyal to your business. Through the use of properly drafted incentive schemes, employees’ income can be directly linked to the success of the business, thus motivating them. Your own employees may also be less expensive than agency or other short-term staff and you can exercise a greater degree of control over their activities. On the other hand, the disadvantages of increasing your headcount include the time and resources spent on the recruitment process itself (eg advertising, interviews and reference checking) and the lack of flexibility in relation to staff numbers.
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i THIRTEENTH EDITION THE GROWING BU
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iii The perfect property for your
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v Contents Part One Planning for gr
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Contents vii Patenting costs 49 Wha
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Contents ix Part Four People and pe
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Contents xi 6.3 How to find your id
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Contents xiii 9.3 Licensing 233 Ton
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Part One Planning for growth 1
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3 Business models and competitive a
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Business models and competitive adv
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Business models and competitive adv
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Take a look at the map of our campu
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11 How to compete against fastmovin
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How to compete against fast-moving,
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How to compete against fast-moving,
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17 How to build a growth plan 1.3 A
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How to build a growth plan 19 Next
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How to build a growth plan 21 Opera
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23 The SME economic outlook 1.4 Gra
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The SME economic outlook 25 ●●
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27 The growth opportunity 1.5 Manuf
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The growth opportunity 29 To make t
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31 Managing setbacks and turnaround
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Managing setbacks and turnarounds 3
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Managing setbacks and turnarounds 3
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Part Two Ideas and innovation 37
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39 Whole company innovation 2.1 Inn
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Whole company innovation 41 of a pr
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Whole company innovation 43 create
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Whole company innovation 45 Incenti
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47 Innovating out of recession 2.2
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Innovating out of recession 49 expe
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Innovating out of recession 51 Jacq
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53 Exploring patent information 2.3
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Exploring patent information 55 ●
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Exploring patent information 57 Mr
Page 73 and 74: 59 IP challenges for technology ven
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Page 79 and 80: 65 Making open innovation work 2.5
Page 81 and 82: Making open innovation work 67 the
Page 83 and 84: Making open innovation work 69 an i
Page 85 and 86: Part Three Gaining market share 71
Page 87 and 88: 73 Taking your brand to the next le
Page 89 and 90: Taking your brand to the next level
Page 91 and 92: 77 With over 1,000 titles in printe
Page 93 and 94: 79 Market intelligence 3.2 Nick Hag
Page 95 and 96: Market intelligence 81 table 3.2.1
Page 97 and 98: Market intelligence 83 but also tha
Page 99 and 100: 85 Web marketing 3.3 What’s the p
Page 101 and 102: Web marketing 87 considerable amoun
Page 103 and 104: 89 Winning new business 3.4 In a do
Page 105 and 106: Winning new business 91 back away),
Page 107 and 108: 93 Brand rights 3.5 Name? Logo? Dom
Page 109 and 110: Brand rights 95 trade mark attorney
Page 111 and 112: 97 With over 42 years of publishing
Page 113 and 114: 99 Fit for market 3.6 Confidence is
Page 115 and 116: Fit for market 101 markets abroad a
Page 117 and 118: Part Four People and performance 10
Page 119 and 120: 105 Rewarding good performance and
Page 121 and 122: Rewarding good performance, lowerin
Page 123: 109 With over 1,000 titles in print
Page 127 and 128: Employment policies 113 information
Page 129 and 130: Employment policies 115 Belinda Cop
Page 131 and 132: 117 Taking on an employee 4.3 Help
Page 133 and 134: Taking on an employee 119 employee
Page 135 and 136: 121 The sharpest minds need the fin
Page 137 and 138: 123 Training for growth 4.4 David G
Page 139 and 140: Training for growth 125 of the trai
Page 141 and 142: 127 With over 1,000 titles in print
Page 143 and 144: 129 Executive search for smaller bu
Page 145 and 146: Executive search for smaller busine
Page 147 and 148: 133 Improving workplace performance
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Page 151 and 152: Part Five Cash flow and working cap
Page 153 and 154: 139 ÒThe message is clear - we wan
Page 155 and 156: 141 Cash flow management: an essent
Page 157 and 158: Cash flow management 143 3 Keep a c
Page 159 and 160: 145 With over 42 years of publishin
Page 161 and 162: 147 Invoice finance for growth 5.2
Page 163 and 164: Invoice finance for growth 149 the
Page 165 and 166: Invoice finance for growth 151 ●
Page 167 and 168: 153 Preventing slow payments 5.3 Do
Page 169 and 170: Preventing slow payments 155 some l
Page 171 and 172: Preventing slow payments 157 Graydo
Page 173 and 174: 159 Commercial fraud and business i
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Commercial fraud and business ident
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Part Six Efficient SMEs 163
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165 Build the network 6.1 As you gr
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Build the network 167 essential net
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169 The sharpest minds need the fin
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171 Strategic sourcing 6.2 Plan to
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Strategic sourcing 173 So, how and
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175 How to find your ideal office 6
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How to find your ideal office 177 a
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Part Seven Leading growth 179
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181 How small business owners can b
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How small business owners become be
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How small business owners become be
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187 Developing the next layer of ma
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Developing the next layer of manage
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191 The leadership process 7.3 With
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The leadership process 193 Although
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195 With over 1,000 titles in print
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197 Ethics and the growing company
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Ethics and the growing company 199
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Ethics and the growing company 201
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Part Eight International expansion
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205 Competing and collaborating wit
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Competing and collaborating with Ch
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213 International expansion made ea
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International expansion made easy 2
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217 The export challenge 8.3 As a g
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The export challenge 219 Market Acc
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Part Nine Structures for growth 221
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223 Partnerships and collaborations
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Partnerships and collaborations 225
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Partnerships and collaborations 227
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229 Acquisitions that work 9.2 Stra
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Acquisitions that work 231 Issue 4
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233 Licensing 9.3 In finding the be
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Licensing 235 ●● ●● ●●
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237 With over 42 years of publishin
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239 Preparing a business for sale 9
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Preparing a business for sale 241 g
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Preparing a business for sale 243 L
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Preparing a business for sale 245 C
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Part Ten Growth capital 247
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249 Funding your business through t
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Funding your business through the r
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253 The sharpest minds need the fin
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255 Structured finance 10.2 Structu
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Structured finance 257 Factoring or
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259 Transforming the finance functi
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Transforming the finance function 2
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Transforming the finance function 2
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265 Index of advertisers A.Steele A
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