The growing business handbook : inspiration and advice ... - Sparkler

Contents
vii
Patenting costs 49
What protection should be sought? 50
Enforcement 50
2.3 Exploring patent information 53
Dean Parry, Patent Seekers
Patent database information 53
Searching patents 54
Making decisions based on patent information 54
The pitfalls 55
Final word 55
2.4 IP challenges for technology ventures 59
Nick Sutcliffe, Mewburn Ellis
Value of IP 59
IP management challenges 60
Effective IP management 60
Realistic expectations 60
Keeping IP aligned with the growing business 61
Out with the old… 61
… In with the new 62
Other people’s IP 62
Running the IP portfolio 62
Conclusion 63
2.5 Making open innovation work 65
Maxine J Horn, British Design Innovation
1. Open source 66
2. Consumer- or user-led crowdsourcing 66
3. Expert knowledge-led crowdsourcing 67
4. Proposition sourcing (involving entrepreneurs) 68
5. Concept sourcing (involving professional originators) 68
So where do we go from here? 69
Part Three Gaining market share 71
3.1 Taking your brand to the next level 73
John Robson, Sparkler
Be bold 73
Look at the big numbers 74
Pricing 75