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The growing business handbook : inspiration and advice ... - Sparkler

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v<br />

Contents<br />

Part One Planning for growth 1<br />

1.1 Business models <strong>and</strong> competitive advantage 3<br />

Colin Mason, University of Strathclyde <strong>and</strong> Ross Brown,<br />

Scottish Enterprise<br />

Business models: a definition 3<br />

Case studies of high-growth companies 4<br />

Conclusion 7<br />

1.2 How to compete against fast-moving, innovative<br />

competitors 11<br />

Allison McSparron-Edwards, Consultrix Ltd<br />

Successful companies continue to struggle 11<br />

Adapt or die 12<br />

Strategic insights v foresights 12<br />

Creating Blue Ocean strategies 13<br />

‘Stop doing’ v ‘start doing’ 14<br />

Talent 14<br />

Leadership <strong>and</strong> talent 15<br />

1.3 How to build a growth plan 17<br />

Robin Tidd<br />

Background 17<br />

But first… some practical observations about growth 18<br />

Next… typical roadblocks to growth 19<br />

<strong>The</strong> four cycles, the use of which will help organizations to achieve profitable<br />

growth 19<br />

Strategic risks 22

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