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Promotion of Polish food
Polish apples in Brussels
“Poland tastes good” has been the motto
of the campaign conducted by the Polish
Presidency, aimed at promoting highquality
food and convincing consumers
of its specific assets as well as the ability to
satisfy even the most demanding consumers.
The tasting of Polish apples from Łącko was
organized on 20-21 September this year in
Brussels, in the buildings of the EU Council and
European Parliament.
Minister Marek Sawicki brought to Brussels
12 thousand delicious apples that are famous
for their mildly sour flavor and firm texture,
to treat those who arrived at the meeting of
the EU Council of Ministers for Agriculture and
Fisheries as well as Members of the European
Parliament. The fruit turned up at all meetings
of the working groups organized on 20 September
in the Council building.
The European Commission entered the apples
from Łącko Valley into the Registry of Protected
Geographical Indication. They are very popular
among consumers due to their extraordinary
flavor and high quality. They are characterized
by acidity and ruddiness higher than average
ones. Thanks to
the high acidity, it
can be stated that apples
from Łącko have the
so called “highland green
note” which means that they
have more distinct, sour taste and
are more aromatic.
Similar to Polish strawberries in the
European Parliament in Strasbourg, Polish
apples from Łącko won the hearts of those
who arrived at the Council and the European
Parliament. They also gained the recognition
of Jerzy Buzek, the President of the EP, and Dacian
Ciolos, the EU Commissioner for Agriculture
and Rural Development.
Department of Promotion and Communication
Ministry of Agriculture and Rural Development
Dacian Ciolos, EU Commissioner for Agriculture (right), and Minister Marek Sawicki were promoting Polish apples from Łącko
Autumn 2011 29