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Food safety
Beef? With pleasure!
Discover the QMP system
and make conscious purchases
Beautiful culinary beef
produced under
the QMP System
This may work: stimulation and development of consumption of culinary
beef in Poland, building an efficiently operating chain of production and supplies
of meat of high, certified quality which will bring benefits to all its participants
and satisfaction of successful purchase to consumers.
Consumption of beef may be fun. It is evidenced
by experiences of other countries
in the world as well as promising results of scientific
and marketing research carried out in
the framework of the scientific project entitled
“Optimisation of beef production in Poland in
accordance with the “from fork to farm” strategy”
implemented under the Operational Program
Innovative Economy. A group of Polish and
global researchers, specialists and experts discussed
the strategy of development of the culinary
beef segment in Poland during the International
Scientific Conference which was held
on 12 th -13 th September at Warsaw University of
Life Sciences – SGGW in Warsaw.
Appetite for branded meat
The market is fed up with anonymous meat,
cheap products of low quality and taste. What
counts now, is quality, originality and naturalness
of dishes. The appetite for branded meat
is growing, including meat of high and guaranteed
quality, quality understood as satisfaction
of consumers. More and more frequently, we
choose cold meats made according to traditional
recipes, more expensive but better than
popular ones. More and more frequently, we go
back to roasting, frying and simmering meat. It
is not the beginning of a trend but a tendency
which is already strongly visible in the market.
Domestic consumption of beef is lowest in
the EU but many consumers in Poland do not
accept quality of meat they receive for a suggested
price. This should change when larger
amounts of culinary beef produced under the
QMP system (Quality Meat Scheme) appear in
the Polish market.
Quality Meat Program
The QMP beef quality system is a new national
food quality scheme that gives retailers and
consumers the guarantee and basis of greater
confidence in quality of Polish beef. The properties
of QMP beef, such as, for example, tenderness,
juiciness meet the expectations of the
consumer to a large extent.
The QMP system is a food quality scheme
open to all cattle producers, feed manufacturers,
live animals carriers, meat processors who
undergo control by an independent certification
body accredited in terms of compliance with
PN-EN 45011 and receive the QMP certificate
of conformity. Beef marked with the common
guarantee trademark “QMP System” is produced
during the process in the holding, feed manu-
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Autumn 2011