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THE ANNUAL REVIEW 2010 - PEI Media

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page 122 private equity annual review <strong>2010</strong><br />

Development Bank, real GDP growth across<br />

the continent was expected to reach 4.5 percent<br />

in <strong>2010</strong> and projected to hit 5.2 percent in 2011.<br />

Given the diversity the continent offers<br />

in terms of both regional growth rates and<br />

approaches to private equity investment, there<br />

is scope for managers to find market segments<br />

to generate outsized returns. In sub-Saharan<br />

Africa (excluding South Africa), investments<br />

typically take the form of development capital,<br />

focusing on financing fast-growth companies.<br />

South Africa itself boasts a well established,<br />

mature buyout market; while in the North<br />

African markets – which are also relatively well<br />

developed – investments focus more on smaller,<br />

family-run organisations.<br />

In conversations with GPs focused on<br />

Africa, it becomes clear that the opportunity<br />

set presented by the continent tends to hang on<br />

a number of recurring themes: some uniquely<br />

African, others more widely prevalent in<br />

emerging markets.<br />

“One of the reasons [investors] are<br />

interested [in Africa],” says Hurley Doddy, chief<br />

executive of Emerging Capital Partners, “is that<br />

the same type of growth in the consumerrelated<br />

businesses that we’ve seen in China,<br />

India and Eastern Europe is happening in Africa<br />

at a similar type of pace.” The emergence of<br />

a “middle class”, with discretionary money<br />

to spend and a desire for consumer-goods<br />

is proving a huge driving factor behind<br />

investment theses.<br />

“Private equity in Africa has traditionally<br />

been resource heavy,” adds Graham Thomas,<br />

managing director of principal investments at<br />

Standard Bank Group, “and while resources<br />

will continue to be important, we think there<br />

will be a shift in focus to consumer-driven<br />

businesses.”<br />

Building on the theme of a growing middle<br />

class, the proliferation of consumer financial<br />

services has been a long-time favourite of<br />

private equity firms targeting Africa. Despite<br />

the shocks felt by banks during the financial<br />

crisis, particularly those in Nigeria, the vastly<br />

under-banked population provides an attractive<br />

investment proposition. “There is such a low<br />

penetration of financial services across the<br />

continent and the middle class is growing<br />

so rapidly, that this will remain a key sector<br />

Chigwende: looking to the ‘next<br />

generation’ of entrepreneurs<br />

“Africa probably<br />

presents the last<br />

frontier”<br />

for private equity for some time to come,”<br />

says Sven Soderblom, portfolio director for<br />

Southern Africa and Latin America at CDC<br />

Group.<br />

Meanwhile, telecoms, media and<br />

technology, the sector that gave the continent<br />

its “poster child” private equity investment –<br />

the 2006 exit of mobile phone business Celtel<br />

International for $3.36 billion – continues<br />

to draw attention. Following the boom in<br />

mobile telephony, investors are now eyeing<br />

the opportunity presented by the rollout of<br />

high-speed broadband connections and the<br />

related infrastructure needs.<br />

“Key sectors of interest for us are financial<br />

institutions, telecoms and related services,<br />

infrastructure and retail,” says Marlon<br />

Chigwende, head of private equity for Africa<br />

at Standard Chartered Bank. “These industries<br />

play to the continent’s strength in natural<br />

resources and the general rise of the African<br />

consumer.”<br />

first mover advantage<br />

From an investor’s perspective, the continent<br />

benefits from a lack of competition – both in<br />

terms of private equity capital and well-established<br />

corporates. The scarcity of private equity<br />

capital means that businesses can be acquired<br />

at significantly lower multiples than in other<br />

– more heated – emerging markets. “Fewer<br />

competitors, means fewer auctions, which<br />

means a better return on investment,” says<br />

Peter Schmid, head of Africa for Actis.<br />

Furthermore, the fragmented nature of<br />

many African markets – and lack of dominant<br />

corporates – means that if a private equity firm<br />

acquires a market leader in any particular<br />

segment, it can rapidly take market share.<br />

Likewise it can be rolled out across borders<br />

into other markets across the region.<br />

There are still a number of challenges<br />

facing the industry, and areas which it needs<br />

to address. “In order for it to succeed, and<br />

attract long term sustainable capital inflows,”<br />

says Standard Bank’s Thomas, “the industry<br />

will need to professionalise, and exercise<br />

discipline to convince investors that investment<br />

performance is repeatable, and not just a few<br />

lucky deals.”<br />

Despite the widespread optimism<br />

among the region’s general partners and<br />

principal investors, the Africa story remains<br />

a challenging sell to the global institutional<br />

investor community. When Kingdom Zephyr<br />

hit the road to raise its latest fund, it came<br />

close to its $500 million target. At <strong>PEI</strong> Africa<br />

Forum in June, Kofi Bucknor summarised<br />

the general LP reaction as follows: “Interest<br />

is growing exponentially. Are people ready<br />

to commit? Not in a big way, but that could<br />

change very quickly.”<br />

That change will only come if the current<br />

generation of funds with capital to deploy can<br />

turn the compelling African private equity<br />

story into equally compelling results. n

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