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Contents 11.7. Voice output enables blind and partially sighted consumers to use digital radio equipment almost as independently as sighted consumers ________116 11.8. Industry cites pragmatic and commercial barriers __________________117 11.9. Industry would benefit from better availability of research insight, interaction with stakeholders and consumer awareness ______________117 11.10. RNIB is supporting better consumer information ____________________117 11.11. RNIB is supporting the availability of more accessible digital radio equipment, in this and future work ______________________________118 12. Acknowledgements ______________________________________________119 13. Bibliography____________________________________________________120 14. Glossary of terms________________________________________________121 Appendix A: Short Preference Survey on DAB use ______________________122 Appendix B: Data tables ____________________________________________136 14
1. Radio and blind and partially sighted people – background This document reports primary independent research conducted by i2 media research limited (i2) and commissioned by RNIB, to identify what makes digital radio equipment accessible and ensures it meets the needs of blind and partially sighted consumers. Whilst the research reported here focuses on DAB radio equipment, it is important to note that basic user actions are broadly similar for other types of stand-alone digital radio receiver equipment. These actions include switching the device on and off, selecting station, and changing volume. Consequently, the equipment needs identified through the current research apply to interface design for other stand-alone equipment that can receive multi-channel digital radio. For example stand-alone internet radios and radios that belong to the wider digital radio standards family (such as DAB+), but excluding PC and digital TV interfaces. Before starting the primary research, a review was conducted of previous relevant research. Key findings from the review are presented below. 1.1. Radio listening is a valued leisure activity Previous research has shown that listening to radio is a highly valued pastime of blind and partially sighted people (Douglas, Corcoran and Pavey, 2006; RNIB DAB Development Report, 2000; Bruce, McKennell and Walker, 1991). Douglas et al. (2006) reported that over 90 per cent of blind and partially sighted participants in their Network 1000 research on the opinions and circumstances of visually impaired people in Britain regularly listened to the radio and music. Almost half of these participants mentioned without prompting that they regularly listen to radio, the remainder mentioned radio on prompting. In the same study a high but slightly lower percentage of participants reported regularly watching television (87 per cent). As the Network 1000 research reported, for participants with sight problems the “most popular at-home leisure activity was listening to the radio or to music (91 per cent), followed by listening to/watching television or videos/DVDs (87 per cent), and reading/listening to Talking Books (77 per cent)”. This finding was similar across the wide age range sampled in the Network 1000 study, and the popularity of radio was not related to degree of sight loss. In their study, Bruce, McKennell and Walker (1991) reported that over 80 per cent of blind and partially sighted people own and listen to radio, and that a further 10 per cent own a radio but do not listen to it. In this study, they observed an age trend, in 15
Page 1 and 2: Research report: Are you really lis
Page 3 and 4: Foreword Foreword Access to radio i
Page 5 and 6: Executive summary 2. A telephone-ba
Page 7 and 8: Executive summary Comparison of sur
Page 9 and 10: Contents 1. Radio and blind and par
Page 11 and 12: Contents 6.5.2. Confidence with tec
Page 13: Contents 9. Priorities for accessib
Page 17 and 18: 1. Radio and bind and partially sig
Page 19 and 20: 2. Aims and objectives: scope of wo
Page 21 and 22: 3. Methodology 3. Methodology To un
Page 23 and 24: 3. Methodology Table 3.1 DAB radio
Page 25 and 26: 3. Methodology volunteering for the
Page 27 and 28: 3. Methodology Participants with no
Page 29 and 30: 3. Methodology Data from the nation
Page 31 and 32: 3. Methodology Table 3.2. Short Pre
Page 33 and 34: 3. Methodology d. switching the rad
Page 35 and 36: 3. Methodology though none accepted
Page 37 and 38: 4. Structure of results chapters Ad
Page 39 and 40: 5. Setting the scene Persona 2: Mar
Page 41 and 42: 5. Setting the scene Persona 4: Hen
Page 43 and 44: 5. Setting the scene 5.2. Independe
Page 45 and 46: 5. Setting the scene had more oppor
Page 47 and 48: 5. Setting the scene The interviewe
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6. Core functional requirements 6.7
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7. Advanced functions cases, partic
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7. Advanced functions 7.3. Sighted
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7. Advanced functions button presse
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7. Advanced functions 7.5. Equipmen
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7. Advanced functions 7.6. Equipmen
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8. Customer reaction to voice outpu
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9. Priorities for accessible and us
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10. Insights from DAB industry inte
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11. Conclusions 11.1. Blind and par
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11. Conclusions 11.8. Industry cite
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12. Acknowledgements The authors wo
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14. Glossary of terms Audio Descrip
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Appendix A - Short Preference Surve
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Appendix B - Data tables Table AB5.
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