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Prepared for Royal National Institute of Blind People (RNIB) by Dr Jonathan Freeman, Dr Jane Lessiter and Ms Eva Ferrari i2 media research ltd Department of Psychology Goldsmiths University of London New Cross London SE14 6NW Telephone 020 7919 7884 Fax 020 7919 7873 Email j.freeman@gold.ac.uk Royal National Institute of Blind People (RNIB) Media and Culture Department 105 Judd Street London WC1H 9NE Telephone 020 7388 1266 Fax 020 7387 7109 Email broadcasting@rnib.org.uk Project steering group: Heather Cryer Angela Edwards Anna Jones Shaun Leamon Leen Petré Cathy Rundle 2
Foreword Foreword Access to radio is key to the quality of life of blind and partially sighted people. Research shows that listening to the radio is a favoured and valued pastime for many. Consumer digital radio equipment is able to provide listeners with a range of additional features and functions over analogue radio, including an increased choice of content through more stations, and the possibility of pausing live programmes as well as recording and playing back digital radio broadcasts. However, anecdotal evidence suggested to us that the needs of blind and partially sighted people were not met by existing digital radio equipment. In this context, the Royal National Institute of Blind People (RNIB) commissioned primary independent research from i2 media research limited to identify the equipment needs of blind and partially sighted consumers for usable and accessible digital radio equipment. In addition, we wanted to compare those needs to those of sighted control groups and people with dexterity problems and dyslexia. The result is a fascinating report that highlights the many similarities between the needs of these different consumer groups and that provides designers of digital radio equipment with a set of very precise design recommendations that should enable them make their products more user-friendly and accessible. As a second tier to this project, RNIB has also commissioned Ricability to conduct a comparative evaluation of currently available DAB equipment against the design checklist, to fully assess what the precise state of the market is with regards to usability and accessibility and advise consumers on purchase decisions. This i2 Media research report shows that equipment design can be improved considerably, and that some significant changes are relatively easy to implement for the product chain. RNIB is keen to make the design recommendations from this research happen. This report is therefore an open invitation to manufacturers, retailers, representative UK and European industry bodies, regulators and the UK government to make the digital radio experience of blind and partially sighted people a better one, and we are grateful to those who have already started that journey with us. Leen Petré Principal Manager, Media and Culture Department, RNIB 3
Page 1: Research report: Are you really lis
Page 5 and 6: Executive summary 2. A telephone-ba
Page 7 and 8: Executive summary Comparison of sur
Page 9 and 10: Contents 1. Radio and blind and par
Page 11 and 12: Contents 6.5.2. Confidence with tec
Page 13 and 14: Contents 9. Priorities for accessib
Page 15 and 16: 1. Radio and blind and partially si
Page 17 and 18: 1. Radio and bind and partially sig
Page 19 and 20: 2. Aims and objectives: scope of wo
Page 21 and 22: 3. Methodology 3. Methodology To un
Page 23 and 24: 3. Methodology Table 3.1 DAB radio
Page 25 and 26: 3. Methodology volunteering for the
Page 27 and 28: 3. Methodology Participants with no
Page 29 and 30: 3. Methodology Data from the nation
Page 31 and 32: 3. Methodology Table 3.2. Short Pre
Page 33 and 34: 3. Methodology d. switching the rad
Page 35 and 36: 3. Methodology though none accepted
Page 37 and 38: 4. Structure of results chapters Ad
Page 39 and 40: 5. Setting the scene Persona 2: Mar
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Page 43 and 44: 5. Setting the scene 5.2. Independe
Page 45 and 46: 5. Setting the scene had more oppor
Page 47 and 48: 5. Setting the scene The interviewe
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6. Core functional requirements 6.2
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7. Advanced functions cases, partic
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7. Advanced functions 7.3. Sighted
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7. Advanced functions button presse
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7. Advanced functions 7.5. Equipmen
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7. Advanced functions 7.6. Equipmen
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8. Customer reaction to voice outpu
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9. Priorities for accessible and us
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10. Insights from DAB industry inte
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11. Conclusions 11.1. Blind and par
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11. Conclusions 11.8. Industry cite
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12. Acknowledgements The authors wo
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14. Glossary of terms Audio Descrip
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Appendix A - Short Preference Surve
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Appendix B - Data tables Table AB5.
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