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5. Setting the scene Nearly half of the blind and partially sighted sample from the Short Preference Survey reported owning a radio with voice output. In the Short Preference Survey all respondents were asked to report on their DAB radio. Respondents that owned more than one DAB radio were asked to report on the one they used the most. Forty-two percent of the blind and partially sighted respondents chose to report on their DAB radio that had voice output. For this reason, throughout the remaining results chapters, relevant results are reported by three samples: nationally representative (n=225); blind and partially sighted reporting on DAB radio with no voice output (no VO: n=58); and blind and partially sighted reporting on DAB radio with voice output (VO: n=42). The blind and partially sighted sub-sample with voice output was more likely to be female (relative to the sample as a whole) and whilst age distributions were similar between those reporting on a voice output DAB radio and those reporting on a DAB radio without voice output, there was a disproportionate number of voice output DAB radio ownership between the ages of 75-84 years (see Table 5.1). Table 5.1 Age distribution across the blind and partially sighted sample reporting on DAB radios with and without voice output (Short Preference Survey) Age range DAB without voice output (n=58) DAB with voice output (n=42) 18-24 years 1.7% 2.4% 25-34 years 8.6% 11.9% 35-44 years 17.2% 19% 45-54 years 25.9% 23.8% 55-64 years 24.1% 23.8% 65-74 years 13.8% 7.1% 75-84 years 1.7% 9.5% 85+ years 6.9% 2.4% TOTAL 100% 100% 48
5. Setting the scene 5.5. The meaning of ‘digital radio’ (all samples) Irrespective of the sample from which they were drawn, the perceptions and expections of ‘digital radio’ of most participants’ in the in-depth interviews were associated with increased station choice (including novel stations not available through analogue broadcasts), better quality reception and ease-of-use (particularly with regard to tuning). “Digital radio means to me ease of use, good sound and availability.” [blind and partially sighted: mild sight loss, male, 18-30 years] “Digital for me means a bigger range of stations and ease of use.” [Dyslexia, male, 18-30 years] “The digital is very easy, a lot easier than the analogue I have, even from the first time I got it. Reception and tone are really good. I would recommend it.” [Dexterity, female, 75+ years] Some participants were unsure of the meaning of ‘digital radio’; some questioned whether analogue radios with digital displays offered ‘digital radio’. These occasionally noted perceptions and beliefs were not associated with any particular sample or age group. Our in-home observations verified that all participants for the in-depth interviews were using DAB radios. “I don’t have a clue what makes a radio digital. I thought it was because you press different digits for different stations.” [blind and partially sighted: moderate sight loss, male, 75+ years] “Digital for me means more money for no difference. I like the fact I can listen to it again from the computer but I don’t know if it’s because of the digital. I don’t know what digital means.” [Control, female, 18-30 years] Increased functionality was generally not cited by respondents as being associated with digital radio. This is consistent with results presented in the next two Chapters which describe the arguably limited expectations and use of DAB radio across the majority of participants, irrespective of their sample. 49
Page 1 and 2: Research report: Are you really lis
Page 3 and 4: Foreword Foreword Access to radio i
Page 5 and 6: Executive summary 2. A telephone-ba
Page 7 and 8: Executive summary Comparison of sur
Page 9 and 10: Contents 1. Radio and blind and par
Page 11 and 12: Contents 6.5.2. Confidence with tec
Page 13 and 14: Contents 9. Priorities for accessib
Page 15 and 16: 1. Radio and blind and partially si
Page 17 and 18: 1. Radio and bind and partially sig
Page 19 and 20: 2. Aims and objectives: scope of wo
Page 21 and 22: 3. Methodology 3. Methodology To un
Page 23 and 24: 3. Methodology Table 3.1 DAB radio
Page 25 and 26: 3. Methodology volunteering for the
Page 27 and 28: 3. Methodology Participants with no
Page 29 and 30: 3. Methodology Data from the nation
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Page 37 and 38: 4. Structure of results chapters Ad
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8. Customer reaction to voice outpu
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8. Customer reaction to voice outpu
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9. Priorities for accessible and us
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10. Insights from DAB industry inte
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10. Insights from DAB industry inte
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11. Conclusions 11.1. Blind and par
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11. Conclusions 11.8. Industry cite
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12. Acknowledgements The authors wo
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14. Glossary of terms Audio Descrip
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Appendix A - Short Preference Surve
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Appendix B - Data tables Table AB5.
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