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Issue of Annual Report 2010

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Feature 2: Management Integration With POKKA CORPORATION<br />

POKKA Joins<br />

the SAPPORO Group<br />

Operating Income<br />

(¥ Billion)<br />

¥15.4<br />

¥20.0<br />

¥9.0<br />

¥0.2<br />

¥1.3<br />

¥0.5<br />

¥8.0<br />

¥0.6<br />

¥0.7<br />

¥0.3<br />

POKKA ¥2.4<br />

¥9.2<br />

¥10.6<br />

¥(0.7)<br />

¥(3.0)<br />

¥(0.3)<br />

¥(3.3)<br />

<strong>2010</strong> 2012<br />

(Target)<br />

¥2.0 ¥24.7<br />

¥26.3<br />

Net Sales<br />

(¥ Billion)<br />

¥23.5<br />

¥0.6<br />

¥26.4<br />

POKKA<br />

¥103.9<br />

2012<br />

Total ¥519.5<br />

(Target)<br />

¥290.6<br />

¥33.9<br />

¥25.4<br />

<strong>2010</strong><br />

Total ¥389.2<br />

¥279.3<br />

¥39.8<br />

¥32.2<br />

■ Japanese Alcoholic Beverages ■ International Alcoholic Beverages ■ S<strong>of</strong>t Drinks ■ POKKA ■ Restaurants ■ Real Estate ■ Other Business ■ Corporate<br />

Information in the graph for <strong>2010</strong> has been restated here following a change in the structure <strong>of</strong> segments. (See page 57).<br />

14<br />

SAPPORO HOLDINGS LIMITED<br />

<strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>

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