Issue of Annual Report 2010

Business Segments from 2011
Net Sales
(Incl. alcohol taxes)
(¥ Million)
Operating Income
(Loss)
(¥ Million)
Key Themes
Growth Drivers
Earnings Stabilities
Group Synergies
International Alcoholic Beverages
• SAPPORO INTERNATIONAL INC.
• SAPPORO U.S.A., INC.
• SAPPORO CANADA INC.
• SLEEMAN BREWERIES LTD.
• Sapporo Asia Private Limited
• Sapporo Vietnam Limited
POKKA GROUP
• POKKA CORPORATION
• SUN POKKA CO., LTD.
• POKKA CREATE CO., LTD.
And another 22 companies
Japanese Alcoholic Beverages
• SAPPORO BREWERIES LTD.
• SAPPORO WINES LIMITED
• YEBISU WINEMART CO., LTD.
• SAPPORO LOGISTICS SYSTEMS CO., LTD.
• TANOSHIMARU SHUZO CO., LTD.
• SAPPORO ENGINEERING LIMITED
• STARNET CO.,LTD.
• NEW SANKO INC.
Real Estate
• YEBISU GARDEN PLACE CO., LTD.
• YGP REAL ESTATE CO., LTD.
• SAPPORO URBAN DEVELOPMENT CO., LTD.
• TOKYO ENERGY SERVICE CO., LTD.
• SAPPORO SPORTS PLAZA CO., LTD.
• YOKOHAMA KEIWA BUILDING CO., LTD.
Soft Drinks
• SAPPORO BEVERAGE CO., LTD.
• STELLA BEVERAGE SERVICE CO., LTD.
• STAR BEVERAGE SERVICE CO., LTD.
Restaurants
• SAPPORO LION LIMITED
40,000
30,000
20,000
10,000
0
120,000
80,000
40,000
0
300,000
200,000
100,000
0
30,000
20,000
10,000
0
40,000
30,000
20,000
10,000
0
30,000
20,000
10,000
0
25,386
29,200
32,200
0
10 11 12 (Target)
3,000
2,000
1,000
0
10 11 12 (Target)
12,000
8,000
4,000
0
10 11 12 (Target)
10,000
7,500
5,000
2,500
0
10 11 12 (Target)
1,500
1,000
500
0
10 11 12 (Target)
600
400
200
0
10 11 12 (Target)
279,312
23,537
33,946
26,429
78,900
286,700
23,000
37,400
25,500
103,900
290,600
24,700
39,800
26,300
600
400
200
502
100
300
10 11 12 (Target)
2,300
2,400
10 11 12 (Target)
9,234
9,800
10,600
10 11 12 (Target)
8,003
8,300
9,000
10 11 12 (Target)
1,287
700
700
10 11 12 (Target)
150
400
600
10 11 12 (Target)
We will strengthen and expand our brand in North
America and Asia as our top priorities while also expanding
beyond our traditional alcoholic beverages operations
to transform the International Alcoholic Beverages
business into broader International Operations.
➔ P. 12 ➔ P. 18–19
Drive growth by harnessing Group synergies with each
segment.
➔ P. 14–15
To achieve sustained growth, we will aim to provide
the greatest excitement and joy to customers in the
beer, shochu, wine, and RTD (ready-to-drink) sectors
while implementing structural reforms and working
vigorously to achieve our sales and profit targets.
➔ P. 16–17
We will work to maintain and reinforce our stable profit
structure and enhance the value of the SAPPORO
Group’s properties. We will carefully screen new prospects
and acquire only prime properties.
➔ P. 22
The Soft Drinks business will pursue a growth strategy
based on brand-building and undertake measures
designed to boost its operating margin.
➔ P. 20
We will work to invigorate existing restaurants and
develop formats differentiated from the competition.
We will also undertake cost structure reforms from a
medium-term perspective to enable the business to
weather economic change.
➔ P. 21
Other Businesses (Foods)
• SAPPORO FOODS NET CO., LTD.
• SAPPORO FINE FOODS CO., LTD.
• SAPPORO GROUP MANAGEMENT CO., LTD.
Key Theme
We will seek to offer a line of distinctive products and expand profits in the Foods business through
maximization of intra-group synergies, streamlining, and greater efficiency.
➔ P. 20