Retailers Calendar

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Discover new grounds in marketing and consumer relations Ready Planning and pre-assessment Steady Detailed assessment, target setting and option identification Go Feasibility analysis, implementation and follow-up 52
Month Discover new grounds in marketing & consumer relations 9 Planning and pre-assessment To better understand the retail role in the full lifecycle of a product, see UNEP’s Greening Shops and Saving Costs Guide, pg. 18. http://www.un ep.fr/pc/retail In the remaining three chapters, issues regarding the consumer side of your product chains will be explored. These issues, when they are well addressed, can increase stakeholder value for your company. It might translate into direct financial revenue growth through market innovation and expansion, and enhance customer equity through building better relationships with customers, suppliers, and NGO’s. <strong>Retailers</strong> in developing countries will especially learn tips on how to open into new markets and create innovative marketing techniques. As a retailer, you provide customers with the products and services they want and need. How can you add even more value to your products and services through enhancement of their environmental and social attributes? What opportunities lie along the product life-cycles? Location of these opportunities will be the focus of this section. Table 9.1 describes the three main areas of the consumer phase of your environmental and social work. The second column shows questions that can be asked to scope the areas that can create the most value for company. Main Scope Areas Product Sales: More sustainable products Customer use of products: Reduce use impacts Product Disposal: Decrease waste and improve recycling & reuse What environmental and social topics can create the most value for my company and customers? • What products and services can help create value for our company through increasing consumer trust? • Can we reduce life-cycle costs of products? Can we ultimately reduce costs for our customers and us? • Can we extend into untapped areas to become a market leader and increase our profitability? • How can we build customer relationships by improving the quality of products and services addressed, for example, to support safe and effective use of products? • Is there a potential to reduce cost of ownership to customers and improve our service offerings to keep customers returning to us and not to our competitors? • Can we encourage safe and effective disposal of products to show responsibility through the product life? • Can we prolong asset life and increase material productivity by recovering some raw materials in partnership with our suppliers or producers? • In what ways can we assist our customers with product disposal to improve our customer relationships? Table 9.1: Scoping questions to decide what areas of the consumer side to focus on in your business. 53
Page 1 and 2: www.scp-centre.org Retailers Calend
Page 3 and 4: Table of Contents To start with Mon
Page 5 and 6: Save costs by increasing energy and
Page 7 and 8: Improve reputation and community re
Page 9 and 10: Month 2 Scoping for performance imp
Page 11 and 12: Chapters 6,7 and 8 deal with findin
Page 13 and 14: Figure 2.5: Identification of geogr
Page 15 and 16: Month 12 deals with communication o
Page 17 and 18: Month Enhance efficiency of your in
Page 19 and 20: Energy conservation and internal en
Page 21 and 22: Internal environmental issue - Ener
Page 23 and 24: Facility Green building design is b
Page 25 and 26: Month Enhance efficiency of your in
Page 27 and 28: When generating options, it may be
Page 29 and 30: Option generation The tables in the
Page 31 and 32: external expertise and/or apply mor
Page 33 and 34: information as possible, in the rig
Page 35 and 36: Capture real supply chain performan
Page 37 and 38: Your supply chain functions Transpo
Page 39 and 40: in several manufacturing and servic
Page 41 and 42: How to? In order to identify major
Page 43 and 44: Month Capture real supply chain per
Page 45 and 46: Sustainable purchasing at small-sca
Page 47 and 48: Description Info All members agree
Page 49 and 50: Month Capture real supply chain per
Page 51: Schenker’s Online Emission Calcul
Page 55 and 56: Value Hidden in Product Use Phase P
Page 57 and 58: over the age of forty-five, who wer
Page 59 and 60: Stakeholder Meetings Involve your l
Page 61 and 62: Month 10 Discover new grounds in ma
Page 63 and 64: y the Marine Stewardship Council (M
Page 65 and 66: Home Depot expands their customer r
Page 67 and 68: How to? The following technique cha
Page 69 and 70: disposal Partner with others • Ad
Page 71 and 72: Month Discover new grounds in marke
Page 73 and 74: Canon has improved consumer relatio
Page 75 and 76: Operational aspect in focus (e.g. s
Page 77 and 78: Month 12 Communication of your achi
Page 79 and 80: External stakeholders Table 12.1: I
Page 81: Publishing Details Authors & Editor

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