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commission.org.uk/publications/downloads/I_Will_If_Y ou_Will.pdf) or in the ‘Looking Back, Looking Forward Lessons in Choice Editing for Sustainability - 19 Case Studies into drivers and barriers to mainstreaming more sustainable products’ (http://www.ncc.org.uk/nccpdf/poldocs/NCC124_lookin g_back.pdf May 2006) Both documents are published by the Sustainable Development Commission of the UK Product Service Systems • Open new markets and become a leader in that new market • Reach out to customers who need a different alternative • Invest in people, rather than materials Table 10.1: Improving sales of sustainable products • Allow leasing and renting of low-use products • Expand expensive products to low-income markets through service systems Technique Chart 2: Enhance Visibility of Use Phase Performance Enhancements Technique Benefits Example Website Packaging information Partner with others • Increase customer knowledge of product use at home • Expand customer relationships and increase customer life-cycle value • Customer can bring information home and read while using product • Adds greater total value to customer purchase • Increases employee knowledge base • Increases consumer trust and stakeholder value • Improves relationships with stakeholders, such as suppliers, NGOs and local community • Add proper/efficient use examples, like H&M: http://www.hm.com/us/abouthm/quality • Show environmental use impact • Tips on proper use, such as saving energy, decreasing chemical usage • Create fun and memorable information for children about the environment • Partner with NGOs to increase knowledge of use options, through leaflets, in-store displays, and crossadvertising • Work with suppliers to improve product use performance • Cooperate with the community on a plan to improve local energy use • B&Q has worked with a number of partners on various environmental issues. For more information see: www.diy.com Contact consumers postpurchase • Expands personal relationship beyond the store • Improves customer loyalty • Encourages repeat purchase Table 10.2: Enhancing Visibility of Use Phase Performance Enhancements Technique Chart 3: Encourage Proper Disposal Technique Benefits Example • Contact customers via e-mail, phone, or text-message with tips on proper use • Add information to customer magazines about sustainable product use and cost savings tips Website • Increase customer knowledge of proper disposal • Expand customer relationships and increase customer life-cycle value • Tigerdirect Electronics allows consumers to return their used electronics for proper disposal. See: http://www.tigerdirect.com/sectors/recycle/index.asp In-store • Increase store traffic • Add collection depots for batteries and other small 68
disposal Partner with others • Adds greater total value to customer purchase • Improves social responsibility profile • Decreases your environmental footprint and potential for item reuse • Increases preparedness for legislation • Increases employee knowledge base • Increases consumer trust and stakeholder value • Improves relationships with stakeholders, such as suppliers, NGOs and local community electronics • Collect carrier bags and product packaging • Incorporate disposal pick-up in delivery routes for larger items • Partner with waste management companies to improve product disposal awareness • Cooperate with the community on a take-back scheme Product Service Systems • Expand personal relationship beyond the store • Create new markets for your products • Encourage repeat purchase • Add increased consumer services and instore contact • Provide potential for material re-use Table 10.3: Encouraging proper disposal • Improve leasing of expensive systems in low-income areas, i.e. energy materials • Lease low-selling / low-use items • Read more about PSS on SusProNet: http://www.suspronet.org/ 69
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www.scp-centre.org Retailers Calend
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Table of Contents To start with Mon
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Save costs by increasing energy and
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Improve reputation and community re
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Month 2 Scoping for performance imp
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Chapters 6,7 and 8 deal with findin
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Figure 2.5: Identification of geogr
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Month 12 deals with communication o
Page 17 and 18: Month Enhance efficiency of your in
Page 19 and 20: Energy conservation and internal en
Page 21 and 22: Internal environmental issue - Ener
Page 23 and 24: Facility Green building design is b
Page 25 and 26: Month Enhance efficiency of your in
Page 27 and 28: When generating options, it may be
Page 29 and 30: Option generation The tables in the
Page 31 and 32: external expertise and/or apply mor
Page 33 and 34: information as possible, in the rig
Page 35 and 36: Capture real supply chain performan
Page 37 and 38: Your supply chain functions Transpo
Page 39 and 40: in several manufacturing and servic
Page 41 and 42: How to? In order to identify major
Page 43 and 44: Month Capture real supply chain per
Page 45 and 46: Sustainable purchasing at small-sca
Page 47 and 48: Description Info All members agree
Page 49 and 50: Month Capture real supply chain per
Page 51 and 52: Schenker’s Online Emission Calcul
Page 53 and 54: Month Discover new grounds in marke
Page 55 and 56: Value Hidden in Product Use Phase P
Page 57 and 58: over the age of forty-five, who wer
Page 59 and 60: Stakeholder Meetings Involve your l
Page 61 and 62: Month 10 Discover new grounds in ma
Page 63 and 64: y the Marine Stewardship Council (M
Page 65 and 66: Home Depot expands their customer r
Page 67: How to? The following technique cha
Page 71 and 72: Month Discover new grounds in marke
Page 73 and 74: Canon has improved consumer relatio
Page 75 and 76: Operational aspect in focus (e.g. s
Page 77 and 78: Month 12 Communication of your achi
Page 79 and 80: External stakeholders Table 12.1: I
Page 81: Publishing Details Authors & Editor
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