Retailers Calendar
Retailers Calendar
Retailers Calendar
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commission.org.uk/publications/downloads/I_Will_If_Y<br />
ou_Will.pdf) or in the ‘Looking Back, Looking Forward<br />
Lessons in Choice Editing for Sustainability - 19 Case<br />
Studies into drivers and barriers to mainstreaming<br />
more sustainable products’<br />
(http://www.ncc.org.uk/nccpdf/poldocs/NCC124_lookin<br />
g_back.pdf May 2006) Both documents are published<br />
by the Sustainable Development Commission of the<br />
UK<br />
Product<br />
Service<br />
Systems<br />
• Open new markets and become a leader in<br />
that new market<br />
• Reach out to customers who need a<br />
different alternative<br />
• Invest in people, rather than materials<br />
Table 10.1: Improving sales of sustainable products<br />
• Allow leasing and renting of low-use products<br />
• Expand expensive products to low-income markets<br />
through service systems<br />
Technique Chart 2: Enhance Visibility of Use Phase Performance Enhancements<br />
Technique Benefits Example<br />
Website<br />
Packaging<br />
information<br />
Partner with<br />
others<br />
• Increase customer knowledge of product<br />
use at home<br />
• Expand customer relationships and<br />
increase customer life-cycle value<br />
• Customer can bring information home<br />
and read while using product<br />
• Adds greater total value to customer<br />
purchase<br />
• Increases employee knowledge base<br />
• Increases consumer trust and<br />
stakeholder value<br />
• Improves relationships with<br />
stakeholders, such as suppliers, NGOs<br />
and local community<br />
• Add proper/efficient use examples, like H&M:<br />
http://www.hm.com/us/abouthm/quality<br />
• Show environmental use impact<br />
• Tips on proper use, such as saving energy,<br />
decreasing chemical usage<br />
• Create fun and memorable information for children<br />
about the environment<br />
• Partner with NGOs to increase knowledge of use<br />
options, through leaflets, in-store displays, and crossadvertising<br />
• Work with suppliers to improve product use<br />
performance<br />
• Cooperate with the community on a plan to improve<br />
local energy use<br />
• B&Q has worked with a number of partners on various<br />
environmental issues. For more information see:<br />
www.diy.com<br />
Contact<br />
consumers postpurchase<br />
• Expands personal relationship beyond<br />
the store<br />
• Improves customer loyalty<br />
• Encourages repeat purchase<br />
Table 10.2: Enhancing Visibility of Use Phase Performance Enhancements<br />
Technique Chart 3: Encourage Proper Disposal<br />
Technique Benefits Example<br />
• Contact customers via e-mail, phone, or text-message<br />
with tips on proper use<br />
• Add information to customer magazines about<br />
sustainable product use and cost savings tips<br />
Website<br />
• Increase customer knowledge of proper<br />
disposal<br />
• Expand customer relationships and increase<br />
customer life-cycle value<br />
• Tigerdirect Electronics allows consumers to return<br />
their used electronics for proper disposal. See:<br />
http://www.tigerdirect.com/sectors/recycle/index.asp<br />
In-store • Increase store traffic • Add collection depots for batteries and other small<br />
68
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