Retailers Calendar
Retailers Calendar
Retailers Calendar
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Program Measurement: Possible ways to measure impacts of your project<br />
Objective Target Measurement Tool Follow-Up (dependent<br />
upon measure result)<br />
Increase consumer<br />
use knowledge<br />
Decrease Consumer<br />
Electricity Use<br />
Increase consumer<br />
trust<br />
X% people know about proper use<br />
of products<br />
X% decrease in consumer home<br />
electricity use<br />
X% increase in trust in the store<br />
X% increase in consumer store<br />
recognition<br />
• Measure campaign<br />
recognition<br />
Example:<br />
• Website hits<br />
• Consumer survey<br />
Conduct LCA to understand<br />
where the life-cycle impacts<br />
occur<br />
• Increase in storefront traffic:<br />
count number of people in<br />
store daily<br />
• Consumer survey<br />
• Change info content on<br />
site<br />
• Conduct same research<br />
later<br />
• Take necessary<br />
measures to improve<br />
campaign<br />
• Continue campaign and<br />
increase products within<br />
scope<br />
• Reflect information in<br />
survey<br />
• Increase targets<br />
• Expand project to more<br />
stores<br />
Decrease waste<br />
going to landfill or as<br />
litter<br />
Decrease amount of<br />
pesticides used<br />
Table 11.2: Project Measurement Examples<br />
X% of consumer used materials<br />
collected in take-back scheme<br />
Decrease amount of pesticides used<br />
by XX litres each year by increasing<br />
sales of organics<br />
• Conduct waste audit<br />
following inception of takeback<br />
scheme<br />
• Measure amount of<br />
pesticides used in normal<br />
farming for product<br />
• Review product sales<br />
• Review program<br />
credentials<br />
• Think of reuse options<br />
for the waste<br />
• Review supplier and<br />
goods targeted for<br />
farming practices<br />
• Review sales tactics<br />
References<br />
Ekologiskt Marknadscentrum. www.ekologisktmarknadscentrum.se<br />
Global Environmental Management Initiative. (GEMI) Forging New Links. 2004<br />
Gunther, Marc. “The Green Machine.” Fortune Magazine. 2006.<br />
Marks and Spencer. Corporate Social Responsibiltiy Report, 2006.<br />
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