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Program Measurement: Possible ways to measure impacts of your project<br />

Objective Target Measurement Tool Follow-Up (dependent<br />

upon measure result)<br />

Increase consumer<br />

use knowledge<br />

Decrease Consumer<br />

Electricity Use<br />

Increase consumer<br />

trust<br />

X% people know about proper use<br />

of products<br />

X% decrease in consumer home<br />

electricity use<br />

X% increase in trust in the store<br />

X% increase in consumer store<br />

recognition<br />

• Measure campaign<br />

recognition<br />

Example:<br />

• Website hits<br />

• Consumer survey<br />

Conduct LCA to understand<br />

where the life-cycle impacts<br />

occur<br />

• Increase in storefront traffic:<br />

count number of people in<br />

store daily<br />

• Consumer survey<br />

• Change info content on<br />

site<br />

• Conduct same research<br />

later<br />

• Take necessary<br />

measures to improve<br />

campaign<br />

• Continue campaign and<br />

increase products within<br />

scope<br />

• Reflect information in<br />

survey<br />

• Increase targets<br />

• Expand project to more<br />

stores<br />

Decrease waste<br />

going to landfill or as<br />

litter<br />

Decrease amount of<br />

pesticides used<br />

Table 11.2: Project Measurement Examples<br />

X% of consumer used materials<br />

collected in take-back scheme<br />

Decrease amount of pesticides used<br />

by XX litres each year by increasing<br />

sales of organics<br />

• Conduct waste audit<br />

following inception of takeback<br />

scheme<br />

• Measure amount of<br />

pesticides used in normal<br />

farming for product<br />

• Review product sales<br />

• Review program<br />

credentials<br />

• Think of reuse options<br />

for the waste<br />

• Review supplier and<br />

goods targeted for<br />

farming practices<br />

• Review sales tactics<br />

References<br />

Ekologiskt Marknadscentrum. www.ekologisktmarknadscentrum.se<br />

Global Environmental Management Initiative. (GEMI) Forging New Links. 2004<br />

Gunther, Marc. “The Green Machine.” Fortune Magazine. 2006.<br />

Marks and Spencer. Corporate Social Responsibiltiy Report, 2006.<br />

76

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