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NCCR Guide 2013 - Schweizerischer Nationalfonds (SNF)

NCCR Guide 2013 - Schweizerischer Nationalfonds (SNF)

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The Power<br />

and Meaning of Images<br />

<strong>NCCR</strong> Iconic Criticism<br />

Third Party Cooperation<br />

Programmes<br />

• Forschergruppe «Bild – Schrift –<br />

Zahl», «Das Technische Bild»<br />

• Forschergruppe<br />

“Das wissende Bild”<br />

• Graduiertenkolleg<br />

«Bild Körper Medium. Eine<br />

anthropologische Perspektive»<br />

• Graduiertenkolleg<br />

«Körperinszenierungen»<br />

• Graduiertenkolleg<br />

«Mediale Historiographien»<br />

• SFB/FK 427<br />

• SFB 447<br />

• SFB/FK 615<br />

• SFB 626<br />

• SFB 447<br />

Research Institutions<br />

• Ägyptologisches Institut,<br />

Universität Leipzig, DE<br />

• Center for Art and Media,<br />

Karlsruhe, DE<br />

• Central Institute of History Art,<br />

Munich, DE<br />

• Centre for Architecture,<br />

Canadian Centre for Architecture,<br />

Montreal, CA<br />

• Centro Internazionale di Studi<br />

di Architettura Andrea Palladi,<br />

Vicenza, IT<br />

• Datenströme GbR, Berlin, DE<br />

• Department of Adult and<br />

Continuing Education,<br />

University of Glasgow, GB<br />

• Department of Art History,<br />

University of Chicago, US<br />

• Department of Egyptology,<br />

Hebrew University, Jerusalem, IL<br />

• Department of German,<br />

Northwestern University,<br />

Chicago, US<br />

• Dipartimento di Discipline storiche,<br />

artistiche, archeologiche e geografiche,<br />

Università di Verona, IT<br />

• Ecole des Hautes Etudes en<br />

Sciences Sociales (EHESS),<br />

Paris, FR<br />

• Fachgebiet Formale Modelle,<br />

Logik und Programmierung,<br />

Berlin, DE<br />

• Facultad de Arquitectura,<br />

Diseño y Urbanismo,<br />

Buenos Aires, AR<br />

• Fakultät Bildende Kunst,<br />

Hochschule der Künste Berlin, DE<br />

• Fakultät Medien,<br />

Bauhaus-Universität Weimar, DE<br />

• Hermann von Helmholtz-Zentrum<br />

für Kulturtechnik, Berlin, DE<br />

• Institut für Ägyptologie,<br />

Universität München, DE<br />

• Institut für deutsche Sprache<br />

und Literatur, Humboldt-<br />

Universität Berlin, DE<br />

• Institut für Film- und<br />

Theaterwissenschaften,<br />

Freie Universität Berlin, DE<br />

• Institut für Informatik,<br />

Humboldt-Universität Berlin, DE<br />

• Institut für Mathematik,<br />

Humboldt-Universität Berlin, DE<br />

• Institut für Neuere deutsche<br />

Literatur, Justus-Liebig-<br />

Universität, Giessen, DE<br />

• Institut für Philosophie,<br />

Technische Universität<br />

Darmstadt, DE<br />

Topics<br />

The digital revolution,<br />

which has been unfolding<br />

globally since the beginning<br />

of the nineties, turns<br />

the old, inert image into<br />

an extremely flexible<br />

instrument that everyone<br />

can use, serving global<br />

communication and,<br />

above all, the generation<br />

of knowledge. Especially<br />

in the natural sciences,<br />

many new insights can<br />

only be realized with iconic<br />

methods. Images no longer<br />

illustrate what was first<br />

thought; they now represent<br />

an independent mode<br />

of thinking.<br />

The knowledge society has<br />

become a society of images.<br />

This transformation<br />

can probably only be compared<br />

with such epochal<br />

Achievements of the previous years<br />

moments as the invention<br />

of the printing press or<br />

the general spread of literacy<br />

since the eighteenth<br />

century. Now we are all<br />

users and producers of<br />

images – but without necessarily<br />

understanding<br />

how they create meaning,<br />

how their power is generated,<br />

and what becomes of<br />

reality when it is understood<br />

as a function of the<br />

flexible perspective of the<br />

image. That is the starting<br />

point for our project: the<br />

image-oriented society is<br />

increasingly dependent on<br />

iconic criticism if it wants<br />

to master its problems.<br />

The paradigm of the image,<br />

which had not previously<br />

existed, deserves the scholarly<br />

attention language<br />

After completing its setup<br />

phase and fully consolidating<br />

its work in the whole<br />

range of its modules, the<br />

<strong>NCCR</strong> Iconic Criticism has<br />

now established itself as<br />

a visible, recognized research<br />

competence center,<br />

the heart of a network with<br />

regional, national, and international<br />

connections. In<br />

only a few years, the project<br />

has succeeded in assuming<br />

a position as one of<br />

the leading institutions in<br />

image research. The great<br />

frequency of its scholarly<br />

events and publications, including<br />

a Summer School,<br />

cooperation with institutions<br />

all over the world,<br />

intensive collaboration between<br />

senior scholars and<br />

younger researchers, and<br />

last but not least a Graduate<br />

School, have made it<br />

possible to create a firstclass<br />

interdisciplinary academic<br />

institution. The projects<br />

suggested in the first<br />

proposal have proven successful<br />

and are now being<br />

extended, supplemented,<br />

and developed further.<br />

The overall project‘s trademark<br />

is an exciting balance<br />

between empiricism and<br />

theory, between individual<br />

research and a general critical<br />

interest in images. The<br />

has received for centuries.<br />

Linguistics is a matter of<br />

course; iconic criticism<br />

must be one, too. The two<br />

complement each other –<br />

but only if the particular<br />

capacity of the image<br />

can be determined. This<br />

demands a fundamental<br />

reorientation, for we are<br />

used to identifying knowledge<br />

with language. The<br />

meaning potentials of the<br />

image create new openings<br />

to the present, to history<br />

and tradition, and into the<br />

future. An iconic criticism<br />

that addresses epistemic<br />

principles and exemplary<br />

applications is – as mentioned<br />

above – the task of<br />

a generation.<br />

<strong>NCCR</strong> has a group of all its<br />

members that meets regularly<br />

and is dedicated to the<br />

common interest in basic<br />

issues of the image and the<br />

task of „iconic criticism“.<br />

The project defines itself in<br />

terms of the overall coherence<br />

of its results, connecting<br />

basic research with case<br />

studies and theories with<br />

applications. In terms of<br />

both organization and content,<br />

the <strong>NCCR</strong> has steadily<br />

adapted to new challenges<br />

and changing situations.<br />

Further information see<br />

www.eikones.ch<br />

82 | <strong>Guide</strong> <strong>2013</strong>

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