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Global Compact International Yearbook 2014

Fighting poverty and global warming are key challenges for mankind. „This year we are laying the groundwork for success in 2015 on three fronts: achieving the Millennium Development Goals, adopting a meaningful new climate agreement, and establishing a new vision for a sustainable future“, UN Secretary-General Ban Ki-moon says in the 2014 edition of the Global Compact International Yearbook. Edited by macondo publishing the new yearbook offers insights to political as well as sustainability issues. This years´ focus lies on the Post-2015 Agenda. We discuss the transition from Millennium Development Goals to Sustainable Development Goals. Question are among others: Are the concepts compatible? How does the architecture of a sustainable future look like? And above all: What role does corporate responsibility play in this context? The second key aspect in our Post-2105 discussion is about measuring the SDGs. In the past indicators have been developed and used in reporting progress toward the MDGs, and now the approach to upcoming SDGs must be systematically developed. This section also includes lessons from innovation management and "big data". Climate change is another focus of teh yearbook. It counts on very prominent authors like Christiana Figueres, Executive Secretary of the UN Framework Convention on Climate Change (UNFCCC), and Sigmar Gabriel, Vice-Chancellor of the German government and Federal Minister for Economic Affairs and Energy. Other issues are : Traceability: How certification brings positive impacts and better traceability to business. Elaborated NGO inputs by Karin Kreider, the Executive Director of the ISEAL Alliance and one of the world’s leading experts on credible certification and eco-labeling, as well as Markus Arbenz, Executive Director of the International Federation of Organic Agriculture Movements (IFOAM) and Caroline Hickson, Director of Brand, Communications and Strategic Partnerships at Fairtrade International. Mandatory CSR: When CSR discussions started in the late 1960s, early 1970s ethical and moral arguments were the drivers. Since then CSR activities have become more holistic and professional. This becomes a principle-based approach in which business seeks to identify smarter business models, products, and services. Elmer Lenzen illuminates the boder zone between voluntary and mandatory CSR.

Fighting poverty and global warming are key challenges for mankind. „This year we are laying the groundwork for success in 2015 on three fronts: achieving the Millennium Development Goals, adopting a meaningful new climate agreement, and establishing a new vision for a sustainable future“, UN Secretary-General Ban Ki-moon says in the 2014 edition of the Global Compact International Yearbook. Edited by macondo publishing the new yearbook offers insights to political as well as sustainability issues.

This years´ focus lies on the Post-2015 Agenda. We discuss the transition from Millennium Development Goals to Sustainable Development Goals. Question are among others: Are the concepts compatible? How does the architecture of a sustainable future look like? And above all: What role does corporate responsibility play in this context?

The second key aspect in our Post-2105 discussion is about measuring the SDGs. In the past indicators have been developed and used in reporting progress toward the MDGs, and now the approach to upcoming SDGs must be systematically developed. This section also includes lessons from innovation management and "big data".

Climate change is another focus of teh yearbook. It counts on very prominent authors like Christiana Figueres, Executive Secretary of the UN Framework Convention on Climate Change (UNFCCC), and Sigmar Gabriel, Vice-Chancellor of the German government and Federal Minister for Economic Affairs and Energy.

Other issues are :

Traceability: How certification brings positive impacts and better traceability to business. Elaborated NGO inputs by Karin Kreider, the Executive Director of the ISEAL Alliance and one of the world’s leading experts on credible certification and eco-labeling, as well as Markus Arbenz, Executive Director of the International Federation of Organic Agriculture Movements (IFOAM) and Caroline Hickson, Director of Brand, Communications and Strategic Partnerships at Fairtrade International.

Mandatory CSR: When CSR discussions started in the late 1960s, early 1970s ethical and moral arguments were the drivers. Since then CSR activities have become more holistic and professional. This becomes a principle-based approach in which business seeks to identify smarter business models, products, and services. Elmer Lenzen illuminates the boder zone between voluntary and mandatory CSR.

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COOP<br />

COOP naturaPLan –<br />

20 YearS OF COmmItment<br />

tO OrGanIC aGrICuLture<br />

By Conradin Bolliger, Alexandra Sauer, Michael Scheidegger, and Christian Waffenschmidt, Coop<br />

The cultivation of agricultural crops and the production of food are resource-intensive<br />

activities that negatively impact the environment and society. About one-third of the Swiss<br />

population’s ecological footprint is due to food consumption. Coop is the second-largest<br />

retailer in Switzerland. The cooperative has lived up to its responsibility by promoting<br />

organic and fair agriculture for more than 20 years.<br />

Coop Naturaplan – Success story of<br />

an organic brand<br />

In the beginning, a couple of people at<br />

Coop had a vision of providing affordable<br />

organic products for “everyone.”<br />

What started with fresh products such as<br />

yoghurt, bread, meat, and eggs 20 years<br />

ago has now grown into a range of more<br />

than 1,700 products, including innovative<br />

organic convenience products such<br />

as pizza and sushi. In Switzerland today,<br />

every second organic product is sold at<br />

a Coop point of sale. Coop’s turnover<br />

with organic food amounts to CHF 1,001<br />

million ($ 1.11 billion) and accounts for<br />

10 percent of Coop’s total food offering.<br />

This success story started in 1993 with<br />

the launch of Coop’s own organic brand,<br />

“Coop Naturaplan” – it was the first<br />

time a retailer in Switzerland had done<br />

so. At the outset, Coop established, and<br />

has maintained, a strong partnership<br />

with Bio Suisse in order to promote a<br />

breakthrough in high-standard organic<br />

farming in Switzerland (see box), and<br />

hence to change industrial agricultural<br />

practices. In doing so, Coop has played<br />

a pioneering role in fostering organic<br />

farming in Switzerland and abroad.<br />

However, Coop also faced major challenges<br />

along the way:<br />

• In the beginning, organic products had a<br />

“tree hugger” image, which required both<br />

communication efforts and considerable<br />

management commitment to emerge<br />

from this niche. Nowadays, Coop Naturaplan<br />

has a recognition rate of more<br />

118 <strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2014</strong>

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