Global Compact International Yearbook 2014
Fighting poverty and global warming are key challenges for mankind. „This year we are laying the groundwork for success in 2015 on three fronts: achieving the Millennium Development Goals, adopting a meaningful new climate agreement, and establishing a new vision for a sustainable future“, UN Secretary-General Ban Ki-moon says in the 2014 edition of the Global Compact International Yearbook. Edited by macondo publishing the new yearbook offers insights to political as well as sustainability issues. This years´ focus lies on the Post-2015 Agenda. We discuss the transition from Millennium Development Goals to Sustainable Development Goals. Question are among others: Are the concepts compatible? How does the architecture of a sustainable future look like? And above all: What role does corporate responsibility play in this context? The second key aspect in our Post-2105 discussion is about measuring the SDGs. In the past indicators have been developed and used in reporting progress toward the MDGs, and now the approach to upcoming SDGs must be systematically developed. This section also includes lessons from innovation management and "big data". Climate change is another focus of teh yearbook. It counts on very prominent authors like Christiana Figueres, Executive Secretary of the UN Framework Convention on Climate Change (UNFCCC), and Sigmar Gabriel, Vice-Chancellor of the German government and Federal Minister for Economic Affairs and Energy. Other issues are : Traceability: How certification brings positive impacts and better traceability to business. Elaborated NGO inputs by Karin Kreider, the Executive Director of the ISEAL Alliance and one of the world’s leading experts on credible certification and eco-labeling, as well as Markus Arbenz, Executive Director of the International Federation of Organic Agriculture Movements (IFOAM) and Caroline Hickson, Director of Brand, Communications and Strategic Partnerships at Fairtrade International. Mandatory CSR: When CSR discussions started in the late 1960s, early 1970s ethical and moral arguments were the drivers. Since then CSR activities have become more holistic and professional. This becomes a principle-based approach in which business seeks to identify smarter business models, products, and services. Elmer Lenzen illuminates the boder zone between voluntary and mandatory CSR.
Fighting poverty and global warming are key challenges for mankind. „This year we are laying the groundwork for success in 2015 on three fronts: achieving the Millennium Development Goals, adopting a meaningful new climate agreement, and establishing a new vision for a sustainable future“, UN Secretary-General Ban Ki-moon says in the 2014 edition of the Global Compact International Yearbook. Edited by macondo publishing the new yearbook offers insights to political as well as sustainability issues.
This years´ focus lies on the Post-2015 Agenda. We discuss the transition from Millennium Development Goals to Sustainable Development Goals. Question are among others: Are the concepts compatible? How does the architecture of a sustainable future look like? And above all: What role does corporate responsibility play in this context?
The second key aspect in our Post-2105 discussion is about measuring the SDGs. In the past indicators have been developed and used in reporting progress toward the MDGs, and now the approach to upcoming SDGs must be systematically developed. This section also includes lessons from innovation management and "big data".
Climate change is another focus of teh yearbook. It counts on very prominent authors like Christiana Figueres, Executive Secretary of the UN Framework Convention on Climate Change (UNFCCC), and Sigmar Gabriel, Vice-Chancellor of the German government and Federal Minister for Economic Affairs and Energy.
Other issues are :
Traceability: How certification brings positive impacts and better traceability to business. Elaborated NGO inputs by Karin Kreider, the Executive Director of the ISEAL Alliance and one of the world’s leading experts on credible certification and eco-labeling, as well as Markus Arbenz, Executive Director of the International Federation of Organic Agriculture Movements (IFOAM) and Caroline Hickson, Director of Brand, Communications and Strategic Partnerships at Fairtrade International.
Mandatory CSR: When CSR discussions started in the late 1960s, early 1970s ethical and moral arguments were the drivers. Since then CSR activities have become more holistic and professional. This becomes a principle-based approach in which business seeks to identify smarter business models, products, and services. Elmer Lenzen illuminates the boder zone between voluntary and mandatory CSR.
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YüKSeL<br />
COrPOrate PHILantHrOPY<br />
By Deniz Sazak, Yüksel<br />
Athletics is not as popular as soccer or basketball in Turkey. Therefore, even though there<br />
are many promising Turkish young athletes, finding sponsorships for athletics is not easy.<br />
The Yılmaz Sazak <strong>International</strong> Athletics Meetings (YSIAM) have been organized now for<br />
18 years under the main sponsorship of Yüksel. In parallel with Yüksel’s environmental<br />
sustainability strategy, the YSIAM is the first carbon-neutral track-and-field organization in<br />
Europe. The organization of the Meetings by Yüksel includes the integration of philanthropy<br />
into management processes and business activities. Corporate volunteering is achieved by<br />
the employees of Yüksel, who work for the Meetings to contribute to athletics in Turkey.<br />
Yüksel attaches great importance to<br />
creating a reputation that focuses on<br />
corporate responsibility. This is proven<br />
by being the leading – and the first –<br />
company in the construction sector to<br />
participate in the UN <strong>Global</strong> <strong>Compact</strong>,<br />
publishing a <strong>Global</strong> Reporting Initiative<br />
(GRI)-based sustainability report, having<br />
an ethical code of conduct, and measuring<br />
its carbon footprint.<br />
Apart from strategic social investments,<br />
Yüksel also engages with philanthropic<br />
organizations. As a contractor company,<br />
Yüksel mostly prefers to make contributions<br />
for projects that are related to its<br />
core business. However, as a contractor,<br />
it is not easy to find core business-related<br />
projects. For this reason, Yüksel prefers<br />
to support the fields that are important<br />
to national assets and that are not supported<br />
sufficiently by the government<br />
or other private companies. Athletics<br />
is one of them.<br />
Yılmaz Sazak <strong>International</strong> Athletics<br />
Meetings<br />
It is commonly known that athletics is<br />
not as popular as soccer or basketball<br />
in most countries. This is no different<br />
in Turkey. As a result of the low level<br />
of popularity of athletics, private sector<br />
companies usually do not choose to provide<br />
financial support for track and field.<br />
Yılmaz Sazak, one of the founding partners<br />
of Yüksel Holding, made the decision<br />
to popularize this sport with the Turkish<br />
public and to support athletes with personal<br />
contributions. Sazak, who personally<br />
provided sponsorship for athletes,<br />
started to organize Yılmaz Sazak Age<br />
Groups Indoors Meetings in 1996 to provide<br />
wide-ranging support for athletics<br />
in Turkey. The athletes in the age groups<br />
of 12–13, 14–15, and 16–17 need to<br />
feel worthy and know that there are valid<br />
96 <strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2014</strong>
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