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Boxoffice-January.2000

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BOXOFFICE'S EXHIBITION<br />

EXECUTIVE SURVEY<br />

Bruce J. Olson, President, Marcus Theatres<br />

What will be the biggest change in<br />

exhibition over the next 10 years?<br />

Technical aspects of the delivery of the<br />

entertainment in a theatre are sure to<br />

change in the decades ahead and<br />

change will undoubtedly occur at a rate<br />

10 times faster than the last century.<br />

—We all expect a digital system for delivery<br />

of movies, but it will only happen if<br />

distribution makes the investment.<br />

—Three-dimensional presentations will<br />

become more commonplace for more<br />

and more movies.<br />

—Virtuality systems for motion pictures<br />

will emerge as a new innovation<br />

in "interactive entertainment."<br />

—We are certain to employ other sensory or psychological techniques<br />

and effects previously unexplored.<br />

Unquestionably, the future of exhibition is without limits and is<br />

restricted only by the minds of writers and inventors of the<br />

future.<br />

From a business point of view, consolidation will continue and.<br />

of course, only the financially strong companies with state-ofthe-art<br />

theatres will survive.<br />

2. What changes will need to be made to keep the industry<br />

healthy?<br />

Film companies must lessen the squeeze on exhibitors. Film<br />

costs have escalated to unaffordable levels, crippling exhibitors<br />

across the country. The present financial condition of almost<br />

every circuit is the most precarious in the history of exhibition.<br />

Theatre owners have spent hundreds of millions of dollars<br />

upgrading their theatres with digital sound, stadium seating and<br />

many other architectural and service features for the benefit of<br />

film distribution, resulting in record boxoffice levels. How have<br />

the distributors responded?<br />

—They have raised terms on pictures.<br />

—They have disallowed increases in our house allowances.<br />

They have shortened the windows between exhibition and all<br />

of the ancillary markets that bring them billions of additional<br />

dollars.<br />

To compound the problem, our average admission price has not<br />

risen in proportion to actual costs. How can we increase ticket<br />

prices when consumers can wait just a few weeks and see it on<br />

pay-per-view or videocassette for just a few dollars'?<br />

The film companies must respond to us like they did for<br />

Blockbuster—by cutting a fairer deal for exhibition!<br />

3. What are your circuit's goals for the 21st century?<br />

Marcus will never have a goal to become the largest chain in<br />

America, but we will continue to strive to be the very best theatres<br />

wherever we operate. We want to meet our mission statement,<br />

which is "To Create Magical Movie Memories" for our<br />

guests. If we do that, Marcus Theatres and everyone in exhibition<br />

will continue to be successful.<br />

In summary, the motion picture theatre has survived many<br />

threats during the last century. Exhibitors, being the eternal<br />

optimists that we are, are certainly positive that we will not only<br />

survive, but flourish in the coming millennium. The fundamental<br />

reason for predicting an indefinite, positive future is... the<br />

theatre history itself. From the rise of modern civilization in<br />

Greece, theatre has existed in some form or another. There will<br />

always be a need for people to come together in a public place<br />

to enjoy various forms of entertainment.<br />

14. SILVER CINEMAS/<br />

LANDMARK THEATRES<br />

4004 Beltline Rd Suite 205<br />

Addison, TX 75001-4363<br />

PHONE: 972-503-9851<br />

FAX: 972-503-9013<br />

E-MAIL:<br />

info@silvfrcinemasinc.com<br />

WEBSITE: www.silvercinemas-<br />

EXECUTIVE ROSTER:<br />

Larry Hohl, CEO<br />

Steve Holmes, CFO<br />

Steve Kauzlaric, Treasurer<br />

Paul Ledbetter, Gen. Counsel<br />

Alan Blangy, Ops. Mgr.<br />

(Landmark)<br />

Aaron Alaniz, Ops. Mgr. (Silver)<br />

Mike McClellan, Film Buyer<br />

(Landmark)<br />

Doug Freed, Film Buyer<br />

(Landmark)<br />

A.J. Roquevert, Film Buyer<br />

(Silver)<br />

Pam Breden, Film Buyer (Silver)<br />

Cary Jones, Mktg. Dir. (Landmark)<br />

Mark Ryan, Mktg. Dir. (Silver)<br />

Kathi Gillman, Concessions Dir.<br />

Lonnie Gillman, Purch./Constr. Dir.<br />

Rob Woods, Advertising (Landmark)<br />

Brian Wonder, I/S Dir.<br />

YEAR FOUNDED: 1996<br />

TOTAL SCREENS (WORLDWIDE):<br />

518<br />

TOTAL SITES (WORLDWIDE): 105<br />

SCREENS LAST YEAR: 567<br />

SITES LAST YEAR: 109<br />

RANK LAST YEAR: 12<br />

NEW (1999) SCREENS: -49<br />

PROJECTED SCREENS, 12/00: 549<br />

PROJECTED SITES, 12/00: 110<br />

THEATRE EMPLOYEES: 1900<br />

CORPORATE EMPLOYEES: 70<br />

THEATRE LOCATIONS: 20 States:<br />

AZ, CA, CO, FL, IA , IL, LA, MA, MI,<br />

MN, MO, NE, NM, NY, OH, OK,<br />

TX, UT, WA, WI<br />

15. KERAS0TES THEATRES<br />

104 N. 6th St.<br />

Springfield, IL 62701<br />

PHONE: 217-788-5200<br />

FAX: 217-788-5207<br />

EXECUTIVE ROSTER:<br />

Tony Kerasotes, President & CEO<br />

Dean Kerasotes, COO<br />

Jim DeBruzzi, CFO & Treasurer<br />

Tim Johnson, Theatre Ops.<br />

Rob Lehman, Concessions<br />

Patrick Rembusch, Booking<br />

Fred Walraven, Equipment Buyer<br />

Barry Tester, Advertising<br />

YEAR FOUNDED: 1909<br />

TOTAL SCREENS (WORLDWIDE):<br />

500<br />

TOTAL SITES (WORLDWIDE): 100<br />

SCREENS LAST YEAR: 475<br />

SITES LAST YEAR: 93<br />

RANK LAST YEAR: 15<br />

NEW (1999) SCREENS: 25<br />

PROJECTED SCREENS, 12/00: 550<br />

PROJECTED SITES, 12/00: N/A<br />

THEATRE EMPLOYEES: 2500<br />

CORPORATE EMPLOYEES: 40<br />

THEATRE LOCATIONS:<br />

16. MARCUS THEATRES<br />

250 E. Wisconsin Ave.<br />

Milwaukee, WI 53202<br />

PHONE: 414-905-1500<br />

FAX: 414-905-2189<br />

WEBSITE: www.marcustheatres.ci<br />

EXECUTIVE ROSTER:<br />

Bruce J. Olson, President<br />

Steve Marcus, Chairman<br />

Jeff Tomachek, CFO & Controller<br />

Mark Gramz, VP, Operations<br />

Don Perkins, VP, Operations<br />

Mike Tiemeyer, Cone. & Equip. Buy<br />

Mike Kominsky, Exec. VP & Film<br />

Buyer<br />

Pat Striebel, Advertising<br />

Carlo Perrick, Mktg. & Promotions<br />

YEAR FOUNDED: 1935<br />

TOTAL SCREENS (WORLDWIDE):<br />

450<br />

TOTAL SITES (WORLDWIDE): 49<br />

SCREENS LAST YEAR: 410<br />

SITES LAST YEAR: 40<br />

RANK LAST YEAR: 16<br />

NEW (1999) SCREENS: 40<br />

PROJECTED SCREENS, 12/00: 515<br />

PROJECTED SITES, 12/00: 50<br />

THEATRE EMPLOYEES: N/A<br />

CORPORATE EMPLOYEES: N/A<br />

THEATRE LOCATIONS: 4 States:<br />

IL, OH, MN, WI<br />

17. PACIFIC THEATRES*<br />

120 N. Robertson Blvd.<br />

Los Angeles, CA 90048<br />

PHONE: 310-657-8420<br />

FAX: 310-657-6813<br />

EXECUTIVE ROSTER:<br />

Christopher Forman, CEO<br />

John Hunter, CFO & Treasurer<br />

Chan Wood, VP & Booking/Adv.<br />

Scott Brazwell, Theatre Ops.<br />

Jodi Darrow, Concessions<br />

YEAR FOUNDED: 1946<br />

TOTAL SCREENS (WORLDWIDE<br />

401<br />

TOTAL SITES (WORLDWIDE): 6.'<br />

SCREENS LAST YEAR: 352<br />

SITES LAST YEAR: 57<br />

RANK LAST YEAR: 18<br />

NEW (1999) SCREENS: 49<br />

PROJECTED SCREENS, 12/00:<br />

PROJECTED SITES, 12/00: 5<br />

THEATRE EMPLOYEES: 1750<br />

CORPORATE EMPLOYEES: 128<br />

THEATRE LOCATIONS: 2 States:<br />

CA, HI<br />

18. MANN THEATRES<br />

16530 Ventura Blvd., Suite 500<br />

Encino, CA 91436<br />

PHONE: 818-784-6266<br />

FAX: 818-784-6518<br />

WEBSITE: www.manntheatres.con<br />

EXECUTIVE ROSTER:<br />

Michael Solomon, Acting Presiden<br />

John Waterman, CFO<br />

Sally Basada, Ops., Concessions<br />

Ben Barbosa, Booking<br />

Martin Griego, Advertising<br />

YEAR FOUNDED: 1973<br />

TOTAL SCREENS (WORLDWIDE<br />

371<br />

TOTAL SITES (WORLDWIDE)<br />

SCREENS LAST YEAR: 383<br />

SITES LAST YEAR: 58<br />

RANK LAST YEAR: 17<br />

NEW (1999) SCREENS: -12<br />

PROJECTED SCREENS, 12/00: N<br />

PROJECTED SITES, 12/00: N/A<br />

THEATRE EMPLOYEES: N/A<br />

CORPORAI'F I MPIOM-'FS: h0<br />

THEATRE LOCATIONS: 2 States<br />

CA.CO<br />

19. GOODRICH QUALITY<br />

THEATERS*<br />

4417 Broadmoor SE<br />

Grand Rapids, MI 49512<br />

PHONE: 616-698-7733<br />

FAX: 616-698-7220<br />

WEBSITE: www.ggti.com<br />

EXECUTIVE ROSTER:<br />

Robert E. Goodrich, President<br />

Ross Pettinga, CFO<br />

William T McMannis, VP & Gen.<br />

Martin Betz, Theatre Ops. & Equ<br />

46 BOXOFFICI

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