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Where the Money Is<br />
Paul Newman ("Message in a Bottle")<br />
stars in this caper as a convicted bank robber<br />
who scams his way out of prison by faking<br />
a stroke and getting transferred to a<br />
nursing home. His plans for escape are<br />
foiled when his nurse discovers his ruse,<br />
but she promises to keep her mouth shut if<br />
he includes her in his last big heist. Linda<br />
("What Planet Are You Fi<br />
Fiorentino<br />
and Dermot Mulroney ("Goodbye Lover")<br />
co-star. Marek Kanievska ("Less Than<br />
Zero") directs script by E. Max Frye<br />
a<br />
("Palmetto"), Topper Lilien and Carroll<br />
Cartwright; "Clay Pigeons'" Ridley Scott<br />
and Chris Zarpas, Charles Weinstock ("Joe<br />
Gould's Secret") and Christopher Dorr produce.<br />
(USA, 4/21)<br />
Exploitips: This pic should appeal to<br />
Newman's fans, an older demo otherwise<br />
not tapped this weekend. Play your own<br />
game of "Where the Money Is," attaching<br />
faux dollar hills that can be redeemed at the<br />
concession stand to the bottoms of auditorium<br />
seats.<br />
Center Stage<br />
Peter Gallagher ("House on Haunted Hill")<br />
stars in this drama set in the competitive<br />
world of professional ballet about a tight-knit<br />
group of teens who sacrifice having normal<br />
lives to train as dancers. Nicholas Hynter<br />
("The Object of My Affection") directs a script<br />
by Carol Heikkinen ("Empire Records");<br />
Laurence Mark ("Hanging Up") produces.<br />
(Columbia, 4/21)<br />
Exploitips: Collaborate with a local<br />
dance troupe to sponsor (and thus advertise<br />
at) their recitals and see if they'll perform<br />
at your theatre in conjunction with<br />
opening weekend. Also, hold a raffle to<br />
give away free ballet lessons to patrons.<br />
Love and Basketball<br />
Omar Epps ("The Wood") and Alfre<br />
Woodard ("Mumford") star in this hoopster<br />
romance about college-aged basketball<br />
players who try not to let their new-found<br />
romances interfere with their professional<br />
futures. Gina Prince-Blythewood writes<br />
and directs; "The Best Man's" Spike Lee<br />
and Sam Kitt produce. (New Line, 4/21)<br />
Exploitips: Urban audiences will best<br />
respond to this pic's cast and crew.<br />
Sponsor local basketball games at the high<br />
school, college or Y— the exposure will<br />
U-571<br />
Matthew McConaughey ("EDtv") stars in<br />
this World War II movie as a lieutenant on a<br />
United States Navy submarine involved in a<br />
plot to swipe a coding device from a Nazi U-<br />
Boat in the Atlantic at the height of the war.<br />
Bill Paxton ("Mighty Joe Young"), Harvey<br />
Keitel ("Holy Smoke") and Jon Bon Jovi ("No<br />
Looking Back") co-star. Jonathan Mostow<br />
("Breakdown") directs a script he wrote with<br />
Sam Montgomery ("Breakdown") and former<br />
U.S. Navy sonarman David Ayer;<br />
"Breakdown's" Dino and Martha<br />
DeLaurentiis produce. (Universal, 4/21)<br />
Exploitips: Easily perceived as riding the<br />
coattails of the boxoffice and critical hit "Saving<br />
Private Ryan," "U-571 " was actually already in<br />
production before "Ryan" was released in July<br />
1 998, when Michael Douglas, who had been<br />
attached to project, dropped out to pursue<br />
"Wonder Boys." Mostow then rewrote the<br />
script for a late-20-something actor, namely<br />
McConaughey. Look for other World War ll-set<br />
pics to capitalize on "Ryan's" success,<br />
reach your core audience. Give away tickets<br />
for local hoops franchises on opening<br />
weekend. Set up Nerf hoops in your lobby<br />
for low-key games of one-on-one.<br />
including<br />
"Proteus," a project in the pipeline at<br />
Miramax to be directed by "Pi's" Darren<br />
Aronofsky that has stalled production in "U-<br />
57 1 's" wake.<br />
A Pornographic Affair<br />
Nathalie Baye and Sergei Lopez co-headline<br />
this French-language mock documentary<br />
about a couple that seeks each other<br />
out for purely sexual liaisons, only to find<br />
their relationship developing into much<br />
more. Frederic Fonteyne directs a script by<br />
Philippe Blasband; Patrick Quinet produces.<br />
(Fine Line, 4/21 NY/LA)<br />
Exploitips: Fine Line picked up "A<br />
Pornographic Affair," along with next<br />
month's "Five Senses" and "But I'm a<br />
Cheerleader," at last year's Toronto Film<br />
March, 2000 19