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Boxoffice-March.2000

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Where the Money Is<br />

Paul Newman ("Message in a Bottle")<br />

stars in this caper as a convicted bank robber<br />

who scams his way out of prison by faking<br />

a stroke and getting transferred to a<br />

nursing home. His plans for escape are<br />

foiled when his nurse discovers his ruse,<br />

but she promises to keep her mouth shut if<br />

he includes her in his last big heist. Linda<br />

("What Planet Are You Fi<br />

Fiorentino<br />

and Dermot Mulroney ("Goodbye Lover")<br />

co-star. Marek Kanievska ("Less Than<br />

Zero") directs script by E. Max Frye<br />

a<br />

("Palmetto"), Topper Lilien and Carroll<br />

Cartwright; "Clay Pigeons'" Ridley Scott<br />

and Chris Zarpas, Charles Weinstock ("Joe<br />

Gould's Secret") and Christopher Dorr produce.<br />

(USA, 4/21)<br />

Exploitips: This pic should appeal to<br />

Newman's fans, an older demo otherwise<br />

not tapped this weekend. Play your own<br />

game of "Where the Money Is," attaching<br />

faux dollar hills that can be redeemed at the<br />

concession stand to the bottoms of auditorium<br />

seats.<br />

Center Stage<br />

Peter Gallagher ("House on Haunted Hill")<br />

stars in this drama set in the competitive<br />

world of professional ballet about a tight-knit<br />

group of teens who sacrifice having normal<br />

lives to train as dancers. Nicholas Hynter<br />

("The Object of My Affection") directs a script<br />

by Carol Heikkinen ("Empire Records");<br />

Laurence Mark ("Hanging Up") produces.<br />

(Columbia, 4/21)<br />

Exploitips: Collaborate with a local<br />

dance troupe to sponsor (and thus advertise<br />

at) their recitals and see if they'll perform<br />

at your theatre in conjunction with<br />

opening weekend. Also, hold a raffle to<br />

give away free ballet lessons to patrons.<br />

Love and Basketball<br />

Omar Epps ("The Wood") and Alfre<br />

Woodard ("Mumford") star in this hoopster<br />

romance about college-aged basketball<br />

players who try not to let their new-found<br />

romances interfere with their professional<br />

futures. Gina Prince-Blythewood writes<br />

and directs; "The Best Man's" Spike Lee<br />

and Sam Kitt produce. (New Line, 4/21)<br />

Exploitips: Urban audiences will best<br />

respond to this pic's cast and crew.<br />

Sponsor local basketball games at the high<br />

school, college or Y— the exposure will<br />

U-571<br />

Matthew McConaughey ("EDtv") stars in<br />

this World War II movie as a lieutenant on a<br />

United States Navy submarine involved in a<br />

plot to swipe a coding device from a Nazi U-<br />

Boat in the Atlantic at the height of the war.<br />

Bill Paxton ("Mighty Joe Young"), Harvey<br />

Keitel ("Holy Smoke") and Jon Bon Jovi ("No<br />

Looking Back") co-star. Jonathan Mostow<br />

("Breakdown") directs a script he wrote with<br />

Sam Montgomery ("Breakdown") and former<br />

U.S. Navy sonarman David Ayer;<br />

"Breakdown's" Dino and Martha<br />

DeLaurentiis produce. (Universal, 4/21)<br />

Exploitips: Easily perceived as riding the<br />

coattails of the boxoffice and critical hit "Saving<br />

Private Ryan," "U-571 " was actually already in<br />

production before "Ryan" was released in July<br />

1 998, when Michael Douglas, who had been<br />

attached to project, dropped out to pursue<br />

"Wonder Boys." Mostow then rewrote the<br />

script for a late-20-something actor, namely<br />

McConaughey. Look for other World War ll-set<br />

pics to capitalize on "Ryan's" success,<br />

reach your core audience. Give away tickets<br />

for local hoops franchises on opening<br />

weekend. Set up Nerf hoops in your lobby<br />

for low-key games of one-on-one.<br />

including<br />

"Proteus," a project in the pipeline at<br />

Miramax to be directed by "Pi's" Darren<br />

Aronofsky that has stalled production in "U-<br />

57 1 's" wake.<br />

A Pornographic Affair<br />

Nathalie Baye and Sergei Lopez co-headline<br />

this French-language mock documentary<br />

about a couple that seeks each other<br />

out for purely sexual liaisons, only to find<br />

their relationship developing into much<br />

more. Frederic Fonteyne directs a script by<br />

Philippe Blasband; Patrick Quinet produces.<br />

(Fine Line, 4/21 NY/LA)<br />

Exploitips: Fine Line picked up "A<br />

Pornographic Affair," along with next<br />

month's "Five Senses" and "But I'm a<br />

Cheerleader," at last year's Toronto Film<br />

March, 2000 19

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