Boxoffice-June.19.1948

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feeling, and give an added sense of luxury
to any building.
Several new lines of carpets feature large
floral designs of rich colors suitable for
use in small, modern theatres as well as
in larger, more palatial buildings. Carpet
manufacturers today are highly conscious
of the needs of the intimate neighborhood
theatre as well as the de luxe city model.
And th» inherent coldness of modern decor
is complemented by the warm, rich tones
of modern floor coverings.
Typical of the never-ending research and
experimentation in the industry is the recent
introduction of a nylon carpet by one
manufacturer. Resembling wool, this new
carpeting has a natural sheen and is soft
to the touch. Its manufacturers claim
that their nylon carpet can be dry-cleaned
easily and that it will neither support
flame nor need special moth protection.
A new sense of style-consciousness, colorful
new designs, a continued program
of research and development, and a vastly
increased rate of production should make
one fact very clear the carpet industry
is not standing still.
SCREEN
PRESENTATION
will be the subject featured in our
forthcoming (July 17) issue where we
will review the latest technical developments
in projection and sound
equipment and accessories. Don't
miss it.
In the Photos
Illustrated here are interesting new carpet
desigiis which are especially adaptable
to theatre use.
Above, beginning at the left, the first
three designs are Gulistan carpet, made by
A. & M. Karagheusian, Inc. Five shades of
green characterize the first carpet, with
colors ranging from bottle green to subtle
sea green. The second illustration shows
"Night Blooming Cereus," ari unusual
large-scale pattern which follows nature's
colors. Large modern leaf effects in three
shades of gray characterise the carpet
shown in the third photo.
In the upper and lower right-hand corner
photos are designs from Alexander
Smith & Sons Carpet Co. At the upper right
is Crestwood pattern 2370-C, a modern leaf
design on red: below, right is Crestwood
pattern 2369-C. an Italian panel design in
red and tan.
The two right-center designs are from
M. J. Whittall Associates, Inc. The upper
photo shoivs Wearock No. 9274, a luxurious
fabric intended for long, hard wear. The
lower photo illustrates a Lenox pattern, in
a modern motif.
Below, are illustrated three attractive
patterns from the line of Mohawk Carpet
Mills, Inc. At the left is pattern PH-61 in
a three-frame Wilton featuring a red,
brown and green color scheme. To the
right are Mohawk Saxony pattern MS-
32 and Parkleigh pattern PH-13.