Boxoffice-June.19.1948

Warm Weather Here:
Watch Confections
In warm weather—even more so than
any other time— it's essential that you rotate
your stocks of particularly perishable
candy items. Chocolate and chocolate bars
have the highest mortality rate, with a
tendency to get up and walk down the aisle
themselves if left too long in the case.
So take special pains to see that new candy
is not placed on top of old stock when refilling
your display case. And by all means
make frequent inspections—at least once
a week—of refrigeration system.
(Reprinted from Shoiomanship.
organ of National Theatres).
house
Give your theatre "APPEAL"
use
TRADE MARK
Dixie Cup Acquires
Patents in Vending Field
The Dixie Cup Company, Easton, Pa,
was recently assigned United States Letters
Patent numbers 2,374,168 and 2,433,-
736 for cup dispensing mechanisms and
other patents which are pending. The first
of these patents was granted April 24, 1945
to Wade W. Bowman, arising out of application
serial No. 447,913 filed June 22,
1942. The assignment to Dixie Cup Company
was made by Spacarb, Inc. and others.
This invention features the automatic
maintenance of a supply of nested paper
cups in position for dispensing. As each
stack of paper cups is used, the supply is
replenished from auxiliary stacks.
The second patent was granted December
30, 1947 to Herman Carew and arises
out of application serial No. 502,679 filed
September 16, 1943. This invention features
a dispensing mechanism which
forces the separation of nested paper cups
and holds the bottom cup in position for
dispensing without interference.
The inventions covered by these patents
are included in the new automatic Dixie
Cup dispensing unit which is being used in
many of the automatic drink vendors now
appearing on the market.
For theatre seats, lounge furniture,
jonfection bars, wall panels—wherever it's
ised, Du Pont "Fabrllite"* adds beauty.
It's economical, too, because "Fabrilite"
resists water, grease, alcohol, perspiration,
dirt and grime. It stays new-looking.
Can be washed with a damp cloth.
Remember Du Pont "Fabrilite" if you're
remodeling or building a new theatre.
It dresses up your theatre . . . helps attract
more patrons. It's available in a variety
of colors and texture effects to blend
with your decorating scheme.
You'll find that this plastic-coated fabric
New Manley Booklet
Manley Inc., 1920 Wyandotte St., Kansas
City 8, Mo. . . booklet entitled, "How
to Make More Money Fi-om Your Popcorn
Crop." The booklet concerns planting,
care and harvesting of hybrid popcorn and
shows what is being done by the popcorn
industry today to assure theatre owners of
maximum dollar returns from their popcorn
sales.
The booklet was written by a prominent
plant pathologist, a member of the famoiis
Henry Ford committee whose purpose it
was to wed chemistry and agriculture. It
includes a comprehensive explanation of
popcorn hybrids and why growing hybrids
will make more money for the farmer as
well as for the popcorn machine owner.
is the practical material to use for seating
and for decorating. E. I. du Pont de
Nemours Sc Co. (Inc.), Fabrics Division,
Empire State Bldg., New York 1,N.Y.
*"FahrtUte" is Du Pont*s trailf mark for its
vinyl plastir-citatfd fabrit.
"EG.U.S. PAT Off.
SETTER THINGS FOR BETTER
.. .THROUGH CHEMISTRY
LIVING
mod-
Can small towns afford first-class
ern theatres? Exhibitors who have tried
it say yes.
Brighten up the house for better business.
Make your theatre look like new
and it will act like new ... at the boxoffice.
36
The MODERN THEATRE SECTION