Boxoffice-June.19.1948

Ladd or Veronica Lake, ancl the picture is far
below the standard of former Ladd pictures.
No action. Played Sun. through Tues. Weather:
Fair.—M. W. Mattecheck, Mack Theatre,
McMinnville, Ore. City and rural patronage.
Variety Girl (Para)—Mary Hatcher, Olga
San Juan, De Forrest Kelley. This is very
funny in spots and very corny in spots but
much better than the average all-star thing.
They came, and they left smiling.—Frank
Sabin, Majestic Theatre, Eureka, Mont. Small
town patronage.
*
OWhere There's Liie (Para) — Bob Hope,
Signe Hasso, William Bendix. There is no
hope for us with Hope in the picture—he just
didn't go over. Playe.d Mon., Tues. Weather:
Fine.—Harland Rankin, Plaza Theatre, Tilbury,
Ont. General patronage. » » *
4i>Where There's Liie (Para) — Bob Hope,
Signe Hasso, William Bendix. The first time
since we have been in this business that
Paramount has let us down—and then only
due to the running time. It is much too short
for a Sunday picture and too expensive to
play a lot of shorts with. Played Sun., Mon.
Weather: Nice.— -Marcella Smith, Vinton Theatre,
McArthur, Ohio. Small town patronage.
* • *
RKO RADIO
Banjo (RKO)—Sharyn Moffett, Jacqueline
White, Walter Reed. One of the better B pictures
from RKO. This should do okay anywhere.
It certainly filled my bill.—James C.
Balkcom jr.. Gray Theatre, Gray, Ga. Small
town patronage.
* * *
i^Former's Daughter, The (RKO)—Lorefta
Young, Joseph Gotten, Ethel Barrymore. We
were fortunate in having this picture booked
for showing just a few weeks following the
Academy Awards. We did a real good business
on it and everyone who came was well
pleased. It is a natural for the small town
exhibitor. Let's have more of this type. Played
Gcrt., Sun. Weather: Nice.—E. P. Amundson,
Colton Theatre, Colton, S. D. Small town and
*
rural patronage.
From This Day Forward (RKO)—Joan Fontaine,
Mark Stevens, Rosemary De Camp.
This is the wholesome family type of feature
and should appeal to all. "Spook Busters"
(Mono) was doubled with it and is very good.
For light comedy, it will give all a laugh.
Played Fri., Sat.—C. M. Garre.tt, Yandell Theatre,
El Paso, Tex. Family patronage. * * *
Magic Town (RKO)—Jimmy Stewart, Jane
Wyman, Kent Smith. This is not what you
would expect in a James Stewart picture and
it is very poor entertainment. Comments were
very spotty. Played Sun. through Tues.
Weather: Good.—M. W. Mattecheck, Mack
Theatre, McMinnville, Ore. City and rural
patronage. « * «
Magic Town (RKO)—Jimmy Stewart, Jane
Wyman, Kent Smith. Jimmy Stewart is very
good and pleased the few who came but we
grossed 59 bucks and paid 30—ouchl—Frank
Sabin, Majestic Theatre, Eureka, Mont. Small
town
*
patronage.
Miracle of the Bells, The (RKO)—Fred Mac-
Murray, Valli, Frank Sinatra. One could lose
money on this production and still be a grateful
exhibitor. The majority will come out
thanking you for bringing it to your town.
Played Wed., Thurs.—C. J. Otts, Royse Theatre,
Royse City, Tex. Small town patronage.
* *
Out of the Past (RKO)—Robert Mitchum,
Jane Greer, Kirk Douglas. This is a very good
picture worthy of A time for my house, but I
put it on Tues., Wed. Business was very bad,
which was no fault of
the picture, as business
is off from 25 to 50 per cent here. Played
Sun., Mon. Weather: Fair.—Ralph Raspa,
State Theatre, Rivesville, W. Va. Rural patronage.
• * *
Painted Desert, The (RKO)—George O'Brien,
Laraine Johnson, Stanley Fields. We had a
few walkouts on this picture. It was doubled
BOXOFFICE BookinGuide June 19, 1948
with "The Tender Years' (20th-Fox) to average
attendance. Played Saturday. Weather:
Clear and cool.—J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town and
rural patronage. « • •
Tall in the Saddle (RKO)—John Wayne,
Ella Raines. This is nothing to write home
about. It you have western patrons, it will
get by okay. Played Fri., Sat. Weather:
Fine.—Harland Rankin, Beau Theatre, Belle
River, Ont. General patronage. * * *
Tycoon (RKO)—John Wayne, Laraine Day,
Sir Cedric Hardwicke. This is a very good
action picture in color. However, business was
just average, which is the kind of business we
have any more. After all, the war is over
and the bubble has burst. It is were not for
the reissues and the westerns, I would have
to close up shop. Played Sun., Mon. Weather:
Good.—E. M. Freiburger, Paramount Theatre,
Dewey, Okla. Small town patronage. * * *
REPUBUC
Along the Oregon Trail (Rep)—Monte Hale,
Adrian Booth, Clayton Moore. I prefer westerns
of this type—without Cinecolor or Trucolor.
Played Fri., Sat.—James C. Balkcom
jr.. Gray Theatre, Gray Ga. Small town patronage.
• * •
Guy Could Change, A (Rep)—Allan Lane,
Jane Frazee, Twinkle Watts. Not much of a
show. It must be doubled with some kind of
action feature if you buy it. Played Thursday—C.
M. Garrett, Yandell Theatre, El Paso,
Tex. Family patronage. * » *
Home in Oklahoma (Rep) — Roy Rogers,
George "Gabby" Hayes, Dale Evans. This is
Exhibitor Calls Judge
In To See a Picture
ALWAYS TOGETHER (WB) — Robert
Button, Joyce Reynolds, Cecil Kellaway.
One of the best comedies we have had the
pleasure of showing our audiences in
many a day! Having served on the jury
myself several times, I especially appreciated
the courtroom scene. In fact, as
soon as the first show was out, I contacted
our common pleas judge and sent
him to see it, and he really got a kick out
Of it. I hope we can have more of these
pictures. It is wonderful to stand in the
foyer and hear the folks laughing instead
of groaning. Played Tuesday. Weather:
Nice.—Marcella Smith, Vinton Theatre,
McArthur, Ohio. Small town patronage.
• • •
a very good western for the weekend. Played
Fri., Sat. Weather: Warm.—Harland Rankin,
Plaza Theatre, Tilbury, Ont. Small town patronage.
* » *
Always Loved You (Rep)—Philip Dorn,
I've
Catherine McLeod, William Carter. I thought
this would be good but felt that by itself I
could not get out a crowd so gave it to the high
school annual staff to help them raise money
for their yearbook. Schools let out and all the
children sold tickets. They upped the admission
and cleare.d over $100. I got a lot of
publicity and a free annual—but more than
that, I got a lot of people out to see a feature
they would ordinarily have passed up, and
they were pleased. Even the smallest youngsters
enjoyed it. Here is one of the best pictures
of its kind that I've ever had the privilege
of showing. The cast is little known but
excellent, story is nice, color good and so is
the direction. It's old but it's too good to leave
alone. Played Tuesday only. Weather: Good.
—Robert Walker, Vintah Theatre, Fruita, Colo.
Rural patronage. * • •
Trespasser, The (Rep)—Dale Evans, Warren
Douglas, Janet Marlin. This picture was
well liked and business was fair. Why did
Warners let Warren Douglas go? This fellow
Story That People Like:
American Family Liie
DEAR RUTH (Para)—Joan
Caulfield,
William Holden, Mona Freeman. This is
a picture that really pleased the patrons
and we had patrons aplenty. It is just
the kind of story that the people like, a
story built around American family life.
It is too bad that more such features
are not produced. It is definitely good for
small town showing. Played Sat., Sun.
Weather: Fair.—E. P. Amundson, Colton
Theatre, Colton, S. D. Small town and
rural patronage. *
is beginning to attract attention. He livens
up every picture I've seen him in. Played
Fri., Sat. 'Weather: Rain.—Ralph Raspa, State
Theatre, Rivesville, W. Va. Rural patronage.
* * *
20th CENTURY-FOX
Call Northsido 777 (20th-Fox)—James Stewart,
Richard Conte, Helen Walker. This is an
extra good picture that is worthy of your best
advertising campaign. Played Sat., Sun.—C.
J. Otts, Royse Theatre, Royse City, Tex. Small
town patronage. * *
Captain From Castile (20th-Fox) — Tyrone
Power, Jean Peters, Cesar Romero. This has
romance, adventure and history blended in
a picture that catches the eye and stirs the
imagination. Cesar Romero was great as
Cortez. It was well received by this small
town. Played Mon., Tues.—James C. Balkcom
jr.. Gray Theatre, Gray, Ga. Small town patronage.
• * *
Wonder Who's Kissing Her Now (20th-Fox)
I
June Haver, Mark Stevens, Martha Stewart.
Very good. The music, story, color and everything
about this picture is entertainment.
Doubled with "The Swordsman" (Col), which
is fair, with lots of color, not too much action,
not enough romance—but fair entertainment.
Played Tues., Wed., Thurs.—C. M. Garrett,
Yandell Theatre, El Paso, Tex. Family patronage.
* * *
Jewels of Brandenburg (20th-Fox)—Richard
Travis, Micheline, Cheirel, Leonard Strong.
This is a fair program picture that we played
over the weekend. Played Fri., Sat. Weather:
Warm.—Harland Rankin, Plaza Theatre, Tilbury,
Ont. Small town patronage. * * *
Late George Apley, The (20th-Fox)—Ronald
Colman, Peggy Cummins, Edna Best. Unless
your patrons are Ronald Colman fans, this
feature will not go over. Some very good acting
by Ronald Colman and cast. Fair entertainment
in a slow, easy-going way. (Just saw
"A Double Life" and can truthfully say
'Apley" is the better feature).—C. M. Garrett,
Yandell Theatre, El Paso, Tex. Family patronage.
* * •
Late George Apley, The (20th-Fox)—Ronald
Colman, Peggy Cummins, Edna Best. This is
very stiff and slow for our Sunday patrons
and so we had several walkouts.—James C.
Balkcom jr.. Gray Theatre, Gray, Ga. Small
town patronage. * * *
Mother Wore Tights (20th-Fox)—Betty Grable,
Dan Dailey, Mono Freeman. Chalk this
up as being good. It was thoroughly enjoyed
by above average attendance. A different
type of picture from the usual Betty Grable
show. Played Wednesday. Weather: Cloudy
and warm.—J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town and
rural patronage. * * *
Strange Journey (20th-Fox)—Paul Kelly, Osa
Massen, Hillary Brooke. The strangest journey
was after we played this and went home
with the receipts. They were slim, brethren.
(Continued on Page 14)