Boxoffice-June.19.1948
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!<br />
HfADOUAmERSJ<br />
FOR<br />
THEATRE DISPLAY<br />
EQUIPMENT<br />
THAT COMMANDS ATTENTION<br />
ONLY WAGNER<br />
oHers you so many show-selling devices.<br />
ONLY WAGNER<br />
letters and irames aiiord you so many<br />
exclusive advantages.<br />
ONLY WAGNER<br />
window-type frames permit openings<br />
of any height and length in ONE panel,<br />
making it unnecessary to construct a<br />
makeshift series of small signs and<br />
join them together. They are by far<br />
the most economical to maintain.<br />
Lamps, neon and gloss, con be removed<br />
and replaced from any section<br />
of the sign without disturbing any<br />
other portion and without removing<br />
the irames.<br />
ONLY WAGNER<br />
shock-proof multi-size translucent jewel-like colored letters are made of the new plastic material which is 60% stronger<br />
than any previously employed by anyone. Except in zero weather, these letters can be dropped from a marquee onto<br />
ttbe sidewalk without harm. The gorgeous, deep colors go go all the way through the letter, cannot chip or scale.<br />
never require painting or other maintenance. These popuIa>' Wagner letters afford freedom from freezing to the sign, as<br />
in the case of letters designed for mounting arrangements which employ channels. Wagner's exclusive slotted method of<br />
mounting provides more than six times the bearing surface of the lug-type letter. Complete safety is assured. They<br />
void the eye-monotony of ineffective one-size letter copy, doubling the effectiveness of the display board. 4", 8", 10"<br />
and 17" sizes ore available in red, green and blue 4". 8" and 10" sizes available in amber.<br />
Wagner Plastic Letters Can Be Used in Combination With:<br />
WAGNER SLOTTED ALUMINUM LETTERS<br />
Many styles and colors in K" ,<br />
6". 8", 10". 12", 16", 24" and 30"<br />
sizes—more sizes than offered by any other company.<br />
or with<br />
WAGNER LOBBY DISPLAY UNITS<br />
(White eaomeled aleel. 24". 3G" and 48" sections combine to make<br />
any length.)<br />
FREE<br />
USE THE COUPON FOR BIG CATALOG ON<br />
EFFECTIVE SHOW SELLING<br />
218 S. Hoyna Avanua<br />
CHICAGO 12, III.<br />
or on<br />
WAGNER MOUNTING STRIP<br />
(White enameled sheet steel, drilled for mounting. No special wiring<br />
required.)<br />
WAGNER TRANSPARENCIES AND FRAMES<br />
(Full colored photographs for marquee frame or lobby. All stars.<br />
Any size.)<br />
inMtDIATt<br />
Wagner Sign Service, Inc.,<br />
218 S. Hoyno Ave.,<br />
Chicago 12. IlL<br />
DtllY[RY!<br />
Please send big lies catalog on Wagner theatre dleplay equipment, th
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