Boxoffice-June.19.1948

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TESMA , Heavy Registration Is Looming For Sept. TESMA Meeting Hew Program Equipment For Pontiac Drive-In Illustrated here is the new changeable program sign recently installed in the Pontiac. Mich, drive-in. In the sign, four lines of 10-inch Adler Letter Co. "third Pf LANS ARE being completed for the annual national trade show of the Theatre Equipment & Supply Manufacturers Ass'n. I I Inc. at the Jefferson Hotel, St. Louis. Mo., Sept. 28, 29, 30, 1948, which will make it the largest and most complete exhibition of theatre equipment and supplies ever displayed, according to Roy Boomer, secretary of that association. There will be many attractions for the theatre owner. Displays of all that is new in drive-in theatre equipment, theatre television, dispensing and vending equipment in addition to equipment and supplies for the standard type theatre including everything from the street to the screen. Theatre owners from coast to coast are invited to attend this theatre equipment market where they will meet the men who manufacture the products they use and plan for their coming needs. The first two weeks booth space was on sale the following firms reserved space: Wenzel Projector Co., Autocrat, Inc.. Bausch & Lomb Optical Co., Krispy Kist Corn Machine Co.. Poblocki & Sons. Drivein Theatre Mfg. Co.. Forest Electronic Co., Inc., Forest Mfg. Co.. Raytcne Screen Co.. Kneisley Electric Co.. Auto-Vend. Inc., Gordos Corp., National Super Service Co., Griggs Equipment Co., Murch Electric Corp.. Superior Electric Co.. Tol-Pak Co., Star Mfg. Co.. Inc.. Lawrence Metal Products Corp., Da-Lite Screen Co.. Irwin Seating Co., Supurdisplay, Inc., Krohler Mfg. Co.. General Register Corp.. Thomas L. Leedom Co., Automatic Devices Co.. Motion Picture Machine Co.. Essannay Electric Mfg. Co.. Motiograph. Inc.. Champion Moulding Mfg. Co., Century Projector Corp., Radiant Mfg. Co.. Wagner Sign Service, Inc., LaVezzi Machine Works, Radio Corp, of America, Mohawk Carpet Mills, Inc., International Seat Corp., Brenkert Light Projection Co., Ace Electric Mfg. Co.. Robin. Inc.. Strong Electric Corp., Theatre Specialties, Inc.. Vallen, Inc., DeVry Corp., Neumade Products Corp., Kncxville Scenic Studios, Baldor Electric Co.. Pronto Pop Corn Sales, Inc.. Globe Ticket Co.. C. S. Ashcraft Mfg. Co.. Ballantyne Co., Ideal Seating Co.. Kollmorgen Optical Corp.. Adler Silhouette Letter Co. The Theatre Supply Dealers Association will hold their convention at the same time and place. Luncheon and banquet arrangements have all been completed as well as special parties for the ladies accompanying the delegates. Boomer states that there are still preferred locations available and same may be secured by contacting Roy Bcomer, Sec'y Theatre Equipment & Supply Manufacturers Ass'n.. Inc., 4356 Washington Blvd.. Chicago 24. 111. i ^ DRIVE-IN THEATRE fiwniiTTrrffiiiifr«[gt
about PEOPLE! and PRODUCT AMPRO Announces Personnel Changes Rank Executive Visits Bell & Howell Otficials broaden the scope cf its advertising and promotional campaign. Within a relatively short period, manufacturer and consumer enthusiasm has been achieved, according to the firm, which manufactures Boltaflex all-plastic upholstery material. A well-coordinated program, in'iluding consumer and trade advertising, publicity, a comprehensive merchandising campaign and vast direct mail activities, has been developed and is now in operation. 1 i H. R. A. DeJonge of the J. Arthur Rank organization, recently flew from England to Chicago to confer with Bell & Howell, executives on the status of the British manufacturing program. The British Acoustic Films Limited, one of the Rank companies, is manufacturing Bell & Howell photographic equipment in England under a long-time licensing agreement, DeJonge reported that manufacturing is progressing satisfactorily and that a substantial quantity of 16mm sound projectors have been shipped into the domestic and foreign markets. He also reported to J. H. McNabb. president of Bell & Howell. that plants and facilities devoted to production of Bell & Howell products in England are being expanded on the basis of reports coming in from representatives. The illustration shows J. H. McNabb demonstrating to DeJonge one of the B&H products to be introduced this year, James Lees and Sons Announce Promotions Joseph H. McFarland, vice-president in charge of carpet sales for James Lees & Sons Co, recently announced several changes in personnel, Stanley Bailey, eastern division manager since 1946. has been made assistant general sales manager and will establish headquarters at the company's main offices in Bridgeport. Bailey will be succeeded as eastern division manager by Fred J. Lehnertz, veteran Lees salesman, Lehnertz will be succeeded in Northern Michigan by James V, Walters, presently located in New Orleans, The New Orleans sales territory will be handled by George M, Engels, who has been assistant customer service director in the Bridgeport office. Other additions to the sales staff include Harry Hultine. assigned to J. H. Light, western division manager in San Francisco and Gordon Gustafson. who goes to the central division under M. R. O'Hagan in Chicago. Bolta Products Intensify Promotional Campaign In a series of rapid moves Bolta Products Sales. Inc., of Lawrence, Mass,, has launched an expanded program to intensify and Nerve-center of the entire program is the new advertising, publicity and sales promotion department at the Bolta factory in Lawrence. Mass. Sol Sackel. formerly advertising-publicity manager for a New York manufacturer, was engaged to organize and manage the activites of the new department. Working with Cory Snow. Inc, the Boston advertising agency, the new department has centralized all promotion activities. Ready-Power Co, of Detroit. Mich., announces the appointment cf William Wendt as district manager for the Southwestern states of Texas, New Mexico. Oklahoma, Arkansas and Louisiana, Raytheon Mfg, Co,'s New York offices for its equipment sales division, international division. Russell Electric Co. and Submarine Signal Co, are now located at 50 Broadway. Raytheon's publicity department and broadcast equipment sales remains at 60 E. 42nd St. The New York office of Belmont Radio Corp, is at 521 Fifth Ave, Mark S, Hoban has been appointed factory manager of the Century Projector Corp. Hoban has had many years cf experience in this and allied industries, having been employed by such companies as Federal Telephone and Radio Corp., Crosley, Philco and others. In assuming his duties at Century, he expressed the hope that he will contribute to the further simplification and sturdy construction of Century equipment in view of providing equipment to better serve the motion pict\u-e industry. Donald E. Ward has been named sales manager for Reeves Soundcraft Corp., New York City, according to an announcement by A, C. Travis jr,. vice-president. Formerly with Audio Devices and Muzak. Ward joined Soundcraft in 1946, Western Theatre Equipment Co, ha,s taken temporary quarters in Salt Lake City at 259 East First South, The company is planning a new building in the Mormon city, L, A, Pierce is manager, Jake Mitchell, sales manager of the La- Vezzi Machine Co,, Chicago, who claims to be one of the oldest traveling theatre equipment salesmen in the country, recently spent several days at the Falls City Theatre Equipment Co, Harold Chesier, operator of the Bingham Theatre. Salt Lake City, a member of the national board for the Motion Picture • Continued on following pagei Goelz William Jonas C, P, Goetz has been appointed director of industrial sales for Ampro Corp.. according to a recent announcement from Harry Monson. vice-president and general sales manager. Goetz's experience before joining Ampro was varied. He gained experience with manufacturers of cine equipment, audo-visual aids and industrial film producrs. He assisted in the development of sound movies while doing research for General Electric, He has also been associated with the Jam Handy organization, American Tcbacco Co, and with Motion Picture Engineering, Since the latter company was recently absorbed by Ampro, the appointment of Goetz is a rewarding upward step in the Ampro organization. In another personnel change. Bill Scranton, advertising m.anager of Ampro announces that William J. Jonas has been appointed assistant advertising manager of Ampro Corp. Jonas was formerly with Sears, Roebuck, Montgomery Ward and Coca-Cola Bottling Co. of Chicago. For several years he was assistant director of information for the National Live Stock and Meat Board. He was last associated with Florists' Telegraph Delivery News. In his new position. Jonas will edit Ampro's employee house organ and assist in all phases of Ampro's advertising program. E. J. HALEY — President, Booker T Theatres, Raleigh, North Carolina —writes: "Sound service is one of the vital functions of successful theatre operation. We have found RCA Service to be competent and responsible in supplying this need." To get the benefits of RCA Service —write: RCA SERVICE COMPANY, INC., Radio Corporation of America, Camden, New Jersey. Adv. BOXOFFICE :: June 19, 1948 57
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TOTAL NET PAID CIRCULATION OF THIS
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1 OF '48 ! Cf(TOU ALL SUMMER LONG !
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, »o S» jbou< Oe*o'-,;,e< *V>e.Ol
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, tlie I I where I manner. ^uUc Se
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: MYERS SAYS ANTITRUST DELAYS MAY B
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poa. /leA/A// While the entire indu
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BALABAN SAYS SEASONAL DROP IS MORE
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\ WESTERN DRAMAS EVER SCREENED! ^,
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I THE ONE AND ONLY ...SERIAL SCOOP
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tgl I 50 DRIVE-INS NEAR CLEVELAND C
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mm m mm atm is NiniNe IRE 10Pmmm ^^
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i BOXOFFICE Karl Hoblitzelle to Ind
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j Screenplay back into business' <
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• I r I I :,j;SMCA6NEY..*db,„cP
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d WILD-FIRED THROUGH THE INDUST RY
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Ai^Mm: "OLIVER TWIST," world-belove
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I u 1i ' "00 -( CHESTER FRIEDMAN ED
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. . You ] I ) Welsh Manager Takes T
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He^s Up A PoleBut ^Sitting Pretty''
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' Oteii > a A THOUGHT OR TWO FROM H
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, Lyric ! THE MOST VITAL PICTURE of
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{ and j j I : The ' Wilbur \ leges
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. . Benjamin . . KB Flies Complainl
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Canadian Bank Head Praises U.S. Hel
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I I Surely no advertising manager (
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. . . Booker . . Daughter . . Mrs.
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. . . Dave . . Robert . . . Lou . .
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iHuUyivood Uince—Suite 2iy ai 640
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: Home, ; Sinatra, ' I ; release, I
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I Salt Lake Mayor Asks Ticket Tax f
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n Artificial Moonlight At Yakima Dr
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Fox Inlermounlain Buys Butte House
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— — — — — — — — —
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Chicago Reinstates Stage-Film Polic
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— — — . . Dean . • Flood of
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. . JeiTy . . Bob . . Herb . . Next
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Ice Queen to Debut In Olympic Reels
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; Rain I OMAHA—General I I Decree
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I — — — — 'Big Clock' Is To
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RKO Ups Morris Lefko And Dave Silve
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. . ! Big Crowd al Valley L^ U I S
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Activity Among Drive-ln Theatres Os
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I BOXOFFICE . . Jim 1 Annual Golf T
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I 50 —— —— — — Tort Apa
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. . . The . . Joseph . . Crown's .
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^^ Filming of Mardi Gras Nears Comp
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. . W. — ' '! I material with wli
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I MP ; . . "Homecoming" SAN ANTONIO
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. , Richard . . About ^ ^M . . NEW
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R 1 Varuiy of Memphis To Expand Cha
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J Martin Gives Prizes In Goodwill D
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MIAMI . . . Paramount TXTometco nev
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91 Arkansas Supreme Court Asked to
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Interior of New Halifax Vogue Theat
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. . . The . . Will . . Manager t\ P
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MECHMICU jffJMTMJME SECTm of BOXOFF
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I Illustrated: Masland's: "Decatur"
Page 115 and 116: MODEL No. TC-702 MODEL No. TC-703 C
Page 117 and 118: ! ! Special to the Waldoif Bigelow'
Page 119 and 120: . . An . . not . . iijiiiiiiiimiiii
Page 121 and 122: — mm / feeling, and give an added
Page 123 and 124: fitted — juiious to asphalt tile
Page 125 and 126: o c c c HOW SHOWING I I THE DRINCOL
Page 127 and 128: p« I Contractor: Trice Floor Cover
Page 129 and 130: f A Typical LEEDOM Installation The
Page 131 and 132: WHY DRIVE-INS EVERYWHERE RELY ON BA
Page 133 and 134: ! HfADOUAmERSJ FOR THEATRE DISPLAY
Page 135 and 136: II This is wliere TROUBLE beginsI U
Page 137 and 138: . r MOGULS STRON STRONG MOGUL MOGUL
Page 139 and 140: 1 NEW . . . COMPACT ... 75 WATT Wfe
Page 141 and 142: ,11 a 600-car unit, while Oldknow a
Page 143 and 144: II niyiicTiuy CONCERNING EXTRA-INCO
Page 145 and 146: 00 ^5000'-^ pROftTl VRIMKS fBRf^t m
Page 147 and 148: fie!: |i]r. - ^'COMPLETE PACKAGE" P
Page 149 and 150: j New Popcorn Machine Introduced by
Page 151 and 152: I we're I I i.UVtEllTlttlliS rCitzu
Page 153 and 154: J Railock Letter Mounting For Wagne
Page 155 and 156: 27;!^THEflTRECRflFT: MOBILTONE On -
Page 157 and 158: ! A I I ! Lok-Tite I ficient Illumi
Page 159 and 160: New In-the-Car Speaker By Dawo Comp
Page 161 and 162: MONTREAL, 1 Devises m ỊTH THE CLO
Page 163 and 164: I i BOXOFFICE ^ management was pull
Page 165: I (Continued I cleaner, ' scrubbing
Page 169 and 170: cago to Burlington, la. The executi
Page 171 and 172: — h' I BOXOFFICE BAROMETER • EX
Page 173 and 174: Ladd or Veronica Lake, ancl the pic
Page 175 and 176: I IIIJ^ ICTOBER 4 CHECK RUNNING TIM
Page 177 and 178: CHECK RUNNING TIME WITH LOCAL EXCHA
Page 179 and 180: Ifl CHECK RUNNING TIME WITH LOCAL E
Page 181 and 182: An interpretative analysis of opini
Page 183 and 184: f 8602 I (IS/z) ! 1947-48 i Vol. SH
Page 185 and 186: I Opiaions oa Curreat Productioas;
Page 187 and 188: J Box - Kansas ''jrjii ATES: 10c pe
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Boxoffice-June.19.1948

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