MPAA

THE NATIONAL FILM WEEKLY
rULISIED IN NINE SECTIONAL EDITIONS
BEN SHLYEN
Editor-in-Chief and Publisher
D
OXOFFICE
JAMES M. JERAULD Editor
NATHAN COHEN Associate Editor
JESSE SHLYEN Managing Editor
IVAN SPEAR Western Editor
FLOYD M. MIX Equipment Editor
RAYMOND LEVY General Manager
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TURNABOUT!
7
«^^ URNABOUT is fair play.
So Parade magazine,
which previously had published a series of articles containing
many critical comments as to "what is wrong with the movies,"
"what is right
now accords the industry an opportunity to tell
with movies" from the right side of the fence. Thus, an article
under this affirmative caption appears in the Sunday, May 29
issue of the newspaper supplement which, through 24 metropolitan
papers, reaches some 15,000,000 subscribers. A report
on this article appears elsewhere in this issue.
As Parade puts it,
"The candid discussion across cm unpolished
mahogany table was unprecedented, for never before
have moviemen of their rank and influence met together to
explain their industry to the public." That's because it was
an ancient policy of the so-called organized branch of the industry
to let people talk and, no matter how viciously they
attacked the screen, not to answer back. For the record, let it
be said that, gracious as was Parade in giving the industry its
inning, it did so, because members of the newly-constituted
production-distribution branch made the request.
Only last week did we comment on Cecil B. DeMille's admonition
that "It is time we stopped turning the other cheek
and gave some of it back." Agreeing, we said much depends
on how that is to be done. And now it ccm be said that it was
very well done by the panel of industry top men who participated
in Parade's round-table conference.
Perhaps now that this refreshing change of pace has come
about, there will be evidences of its
being carried forward to
reach the mcmy millions of the public who have thus far gotten
only the "wrong" side of the story. Since, as Life magazine
gratuitously proclaimed in a recent issue, "Everybody
loves the movies," everybody is entitled to be told what's
"right" about them. After all, moviegoers, by and large, prefer
the happy ending.
Drive- Ins
K *
and Runs
The postwar development of drive-ins has been so remarkable
that some of them are now playing percentage pictures.
For years these open-air theatres played pictures so old that
the younger patrons couldn't remember them. Since the end
of the war the oldies still have predominated, because the
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