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. . . Jackie . . Harry . . does . . Try Us and You1l Agree FILMACK SPECIAL TRAILERS Are "Best By Test . . . Quicker than the RestT CHICAGO -1327 S.Wabash NEW YORK- 619 W 54th Sf. It's New! It's Beautiful! It's Comfortable! It's Economical! Spring Edge Seats .. Face Padded Backs Cast Iron Standards .. Ball Bearing Hinges For complete Information write: SOUTHERN DESK COMPANY Theatre Seating Division P. 0. Box 630 HICKORY, N. C. [cSiîf^^SoAL PHOTO ENLARGEMENTS BLOWUPS Rapid Service Low Prices Standarci Dale Slides 3 ior $1.00 ATLANTA O A. Roebuck, former Film Classics salesman, has been appointed head booker . . . and office manager . . . Leonard Allen of Paramount returned from New York . Tommy Read. Georgia Theatres executive, celebrated his birthday The Fairview Theatre here has been sold by Sol Miller to W. W. Adams. Mrs. Berniee Wadsworth, secretary to Monogram Southern Exchanges president . . . C. Bromberg, returned from a Florida trip Ike and Harry Katz of Kay Film Ex- changes were back from New York . . . John W. Mangham, Screen Guild, was out of town on business . . . Bill Briant, assistant UA western division manager, was a visitor here open his drive-in near Childersburg, Ala., about June 1. . . Ralph N. E. Savini, Astor Pictures, returned from New York following a visit with his brother Bob. president of the company . was in Florida . . . McCoy, Film Classics, Mrs. E. C. Fain, theatre operator in Wetumpka, Ala., was reported ill in a hospital at Montgomery, Ala. . . . John Donnell, Monogram home office representative, visited the local branch. Charles Clark, Madison Pictures branch manager, left for Tennessee . . . Mrs. Cora Roberts of the Monogram office was ill at her home . Paul, RCA southern district manager, was back from a sales trip Staples of Monogram returned a vacation trij] . . Dunn Theatres from . disclosed that their new houses in Donaldsonville, Ga., and Chattahooche, Fla., soon would be ready for opening. Visitors on Filmrow included Mr. and Mrs. Fred G. Weis. Weis Theatres, Macon: Mrs. Wallace Smith, Gem, Barnesville; Roy Mitchell, Stone, Stone Mountain: W. P. Gammon, Ocilla: Mrs. V. M. Edwards. Royal. Monticello: J. E. Martin, Grand, Montezuma: W. R. Boswell, Madison: W. P. Rigîns, Strand, Jessup, and W. Greene, Palmetto, Palmetto, Ga.: Alfred Starr, Bijou Amusement Co., NashvUle, Tenn., and R. L. Bailey, Eagle, Blountstown, Fla. Starlight Drive-In vs. Union In Chattanooga Paper CHATTANOOGA—MPMO Local 259 and the management of the Starlight Drive-In at suburban Rossville, Ga., are airing a controversy in the display advertising columns of the local press. The miion started it with an ad which read, "Starlight Drive-In Theatre . . . does not employ a member of the Moving Rctui'e Machine Operators Union, Local 259." The theatre management countered with an ad, almost identical in appearance, which ran side by side with that of the union: "Starlight Drive-In Theatre . not employ a union operator because it is operated by the owners. If at any time we do employ an operator it will be a union operator." Coed Makes Screen Debut Yvette Vedder, UCLA coed, will make her screen debut in "Sunset Boulevard," a Paramount picture. A CONVENTION CHAT—Among exhibitors at the recent Theatre Owners of Georgia convention were Mr. and Mrs. Fred Weiss, owner of the Weiss, Roxy and Savannah theatres In Savannah, Ga. They are shown above chatting with Leon Bamberger, RKO sales promotion executive, center. Wilby-Kincey Manager Aids Charlotte Drive CHARLOTTE—Jack Austin, city manager for Wilby-Kincey theatres, is helping direct the local Opportunity bond drive, which has a quota of $1,207,000. Austin says the principal event of interest during the campaign will be the visit to the city of the covered wagon. Containing several types of exhibits representing the country's progress, the old relic of the gold rush of '49 began its tour of North Carolina commimities at Greensboro a few weeks ago. Charlotte's goal in the drive is slightly more than 10 per cent of the state quota of $12,000,000. Closing campaign date is June 30. BOLIVAR HYDE— General Manager, Talgar Theatre Co., Lakeland, Florida— declares: "We have used RCA Service for over 14 years, and have found this service satisfactory and economical. Our equipment always is kept in excellent condition." To get the benefits of RCA Service —write: RCA SERVICE COMPANY, INC., Radio Corporation of America, Camden, New Jersey. Adv. 98 BOXOFFICE :: May 28, 1949
Armview Vaudeville Does Good Business HALIFAX—The introductory six-act vaudeville bill which played at the Armview. two miles from downtown, for a week to excellent business, was moved to the Gaiety, lowerpriced Walker Affiliated downtown house. Armview prices were 45 cents afternoons and 60 nights while the Gaiety admission is 30 and 45. The live acts, imported from Boston, played thrice daily with "The Green Grass of Wyoming." The Armview opened its second vaudeville bill May 19. titled "Harlem on Parade." also consisting of six acts from the U.S. The Armview seats about 700 and. the Gaiety 613. TV Export Hike Expected By British Factories MONTREAL—With earlier commitments nearly met. British television equipment manufacturers soon will make a determined bid for more export trade with Canada, said Harold Wilson, president of the United Kingdom Board of Trade. Wilson .said that United Kingdom delivery dates now were firmer than they had been. He expressed the belief that Canadian orders would receive top priority in Britain now that the backlog had been reduced by increased production. Britain hopes to make a good showing in television. Wilson added. "We are the world's largest suppliers of transmitting equipment." he said, "and I believe our receiving sets are superior to the American televison sets." Negotiations have been going on betw'een British manufacturers and the Canadian Broadcasting Coitj., he said, but the dissolution of parliament before the granting of fund.s for television in Canada forced a temporary halt. lATSE Local Organized At Corner Brook. N. F. ST. JOHN—The first local of the lATSE on Newfoundland has been organized at Corner Brook by projectionists of the Majestic. Palace and Regent theatres. The operatore are seeking shorter working hours, higher wages and improved working conditions. The promoters of the local are trying to widen the appeal to cover projectionists and other -employes of theatres in St. John's, Harbor Grace, Gander, Carbonear, Buchans, Grand Falls, Bell Island, StephenviUe, Botwood and Deer Lake. There are ten theatres in St. John's. Four Alberta Drive-Ins Slated by Western, Ltd. EDMONTON—Four drive-ins. the first in Alberta, are planned for the province this year by Western Drive-In Theatres, Ltd. Two were opened in May, one in Calgary and one in Edmonton. A third in Lethbridge will be ready for patrons by fall. Site for a second drive-in has been selected in Edmonton. Manager of Edmonton's first, Norman McDonald,, said it is hoped to keep the theatre open until November. Heaters will be provided for the cool fall months. Dignitaries at Opening Of New Odeon, Ottawa Plan Newsreel Footage On Party Candidates TORONTO—With the Canadian federal election campaign in full swing, a special arrangement has been made under the auspices of the national coirunittee. Motion Picture Exhibitors Ass'n of Canada, for special film coverage of recognized political party leaders. Special footage will be attached to newsreels for specified weeks prior to the elections on June 27. The general plan follows the time apportioned to political talks over the national networks of the Canadian Broadcasting Corp. The first of the political releases, called "The St. Laurent Story" for Prime Minister Louis St. Laurent, will form a part of news weeklies for showing during the week of June 5. This will be succeeded in the following week with a film for George Drew, leader of the Conservative party, the official opposition in the last Parliament. During the weeTi of June 19 the film will deal with M. J. Coldwell, leader of the Co-operative Commonwealth party. Election Tiein Helps ST. JOHN—With the ail" saturated with political talk because of the provincial and dominion general elections in June, Manager Ei-nie Hatfield of the Capitol, Yarmouth, stressed "The Three Musketeers" as "Tlie People's Choice," using local papers, throwaways, window cards, lobby displays, etc., all on the election and people's choice themes. AT PREMIERE OF ANTARCTIC FILM The Avenue Theatre in Montreal recently was turned over to the Canadian military forces for the initial showing of "Scott of the Antarctic," a color producduction of the ill-fated polar expedition. Shown left to right in the accompanying picture are Sir Sterling Hamilton, naval adviser to the British high commissioner; Ron Morris, announcer, and Winston Avery, Avenue manager. OTTAWA—A capacity crowd attended the opening Friday t20) of the 1.539-seat Ottawa Odeon. first major theatre to be constructed here in more than ten years. Leonard Brockington. vice-president of Odeon Theatres, welcomed Governor-General and Viscountess Alexander of Tunis, Sarah Churchill, actress daughter of Winston Chuixhill, and the society set which attended the opening ceremonies in evening attire. Miss Churchill made a brief talk, in which she created some amusement by declaring she could not measure up to another member of the family in oratorical effectiveness. During her Ottawa stay, she was a guest at Rideau Hall, the vice-regal residence. A stage feature in keeping with the theme of "The Red Shoes" was presented by a group of nine dancers of the Duval School of Ballet. Newsreel cameramen and press photographers took pictures of the governorgeneral, cabinet ministers, government officials, distinguished citizens and members of the diplomatic coitds as they arrived at the brightly illuminated entrance. Prior to taking their places in the royal box, the party from Government House toured the colorful mezzanine floor to inspect the art gallery where a collection of Canadian paintings, "Portraits of the Dance," had been hung under the direction of Paul Duval of Toronto. Tlu-oughout the richly appointed lobby, foyer and lounges there was a profusion of handsome floral tributes and an array of telegraphed greetings from many enterprises of the film industry in Canada, the United Kingdom and the United States. Escorting the official party, resplendent with ribbons and emblems of high British decorations, was the manager of the magnificent theatre, Gordon D. Beavis. A veteran of 21 years in theatre operation, he started in 1928 as an usher at the Capitol, Peterboro. Following the formal opening, which was under the auspices of the Canada Foundation, the Odeon made its regular start without further fanfare at noon the next day with an admission scale rang ng from 15 to 65 cents. The occasion was marked by the publication of a 20-page Odeon supplement in tabloid size by the Ottawa Citizen and a large section by the Ottawa Journal. Mark Watkins Appointed Assistant at Vancouver VANCOUVER—Mark Watkins, recently .appointed assistant manager at the 1,500- seat Odeon-Hastings downtown, has quite a background in show business. Born in 1898 in Liverpool, England, Watkins was a boy .soprano at 8 and in 1914 was leader of a vaudeville orchestra at the Fleet Theatre, Fleet Hants. In 1920, he became oi-ganist at the Pavilion Croydon and in 1927 he came to Canada to do night club and dance work. He was with the Canadian Scottish Concert Party across Canada in 1940 and in 1943 became free lance organist at the Orpheum Theatre, Vancouver. He then decided to get into the motion picture business and joined the Odeon circuit. BOXOFTICE : : May 28, 1949 K 99
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TOTAL NET PAID CIRCULATION EXCEEDS
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WSIGAIS.TOO! /' ft HWTTî^^^WI BARK
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viuciiio liU^T îiy uf inv ifiuun .
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'PuUe Scît^ Exhibitor-CommunitY Re
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NEW CLEARANCE REGULATIONS CREATING
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. . The Things Looking Rosy, Para.
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ON BROADWAY! 010 ioflW WEEK !tft
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I HOtiyWOOD REPORTER N THE BOOKINGS
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, Davis of expression. Nothing In t
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I AVES OF RAVES FOR MONOGRAM'S SEA-
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I EING Grouped on the stage of Grau
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YOU CAN ALWAYS DEPEND ON THE COMPAN
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OP&M^> / -pRAisel Box-office power
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'iôUeftiMMcC ^cfront Kramer-Stillm
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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Profit Producers The mammoth lobby
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Screenings and Tieups With Bookshop
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New MPAA Section Headed by Harmon N
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. . . Ernie . . Nate . . Bob . . W.
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. . Arnold . . Herman . . New . . .
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State Labor Board Certifies lA Loca
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(Hollywood Office— Suite 219 at 6
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Harold extreme Personnelifies SDG F
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Page 49 and 50: 'Belvedere' Continues at High Mark
Page 51 and 52: . . Manager PORTLAND TSu'is Morgan
Page 53 and 54: . . . Exhibitors . . . The . . Hele
Page 55 and 56: Allied Rally at Peoria Draws 40 Sho
Page 57 and 58: . . Herman District Heads Study New
Page 59 and 60: NORTH CENTRAL CONVENTION RE-ELECTS
Page 61 and 62: ALLIED INDEPENDENT THEATRE OWNERS O
Page 63 and 64: . . Eph Booth Fires Darken Two Iowa
Page 65 and 66: SPEAKERS TO DRIVE-IN BY PLANE—The
Page 67 and 68: Drive-In Theaire Ass'n Formed in Pi
Page 69 and 70: Midweek Dark Night At Suburban Hous
Page 71 and 72: . . Boyd 'Strangers' Pulls 110 For
Page 73 and 74: . . Betty . . Betty . . Charles . .
Page 75 and 76: 8,000 See Bond Rally Kickoff in Bos
Page 77 and 78: . . . Loew's Reissues Stand Out At
Page 79 and 80: Drive-In Regulation To New Hampshir
Page 81 and 82: . . Ray . . Clever . . William . .
Page 83 and 84: Griffiih Suit Recess Until Last of
Page 85 and 86: theatre. An example of this is the
Page 87 and 88: . . . George . . . M. Rio Grande Sh
Page 89 and 90: Rebirth of Stage Entertainment Seen
Page 91 and 92: ORIGINAL MEMBERS RECEIVE TRIBUTES O
Page 93 and 94: Western Adventure Patron Taste No P
Page 95 and 96: U . . The . . Dottie Transit Strike
Page 97: . . Irmgard . . Another . . Wives .
Page 101 and 102: . . ^ ST. JOHN LTamlet" was present
Page 103 and 104: BOXOFFICE BAROMETER • EXHIBITOR H
Page 105 and 106: and Fine.—Mrs. Pal W. Murphy, Que
Page 107 and 108: CHECK RUNNING TIME WITH LOCAL EXCHA
Page 109 and 110: CHECK RUNNING TIME WITH LOCAL EXCHA
Page 111 and 112: APRIL 30 CHECK RUNNING TIME WITH LO
Page 113 and 114: ana iraae press reviews, ine piua a
Page 115 and 116: 1 Happy Vol. 20th Century-Fox I Pro
Page 117 and 118: Opinions on Current Productions; Ex
Page 119 and 120: RATES: 10c per worcL minimum Sl.OO.
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