MPAA

theatre. An example of this is the extras
that went into the air conditioning system.
In addition to the normal filters. Miracle
equipment includes activated charcoal filters
to remove odors, and electro-static filtering
which charges dust and smoke particle.s with
electricity and then removes them from the
air by magnetism. The only other theatre
in the area having such a system is the
Miami.
Miracle Mile merchants have welcomed the
addition of the theatre to the rapidly growing
shopping center. The Miracle, like most
theatres, gives a pulse and an animation to
its neighborhood. Window displays, which
were of little value in the evenings, continue
to sell merchandise until midnight as film
patrons window-shop.
Westerns-Features-Serials
Tower Pictures Co.
HAHOLD SCHWABZ
3021/2 S. Harwood St. Dallas 1. T«xa>
Phones C-73S7 and R-3998
J. T. BOUTWELL INSTALLATION COMPANY
Contractor ol Theatre, School
and Church Seating
We install any Chair for anyone at any place.
For information, write
Box 325 or Call 6976. Temple, Texas
Schoolman's Private Initiative Ideas
Turn U. S. Attention on Searcy
MEMPHIS—The Lttle city of Searcy, Ark.,
received national attention last week when a
world premiere of a motion picture short was
shown at the Rialto Theatre there. United
Press. Scripps-Howard and other national
news services staffed the affair and sent out
dispatches all over the world.
All the fuss in the little Ozark mountain
community centered around an eight-minute
Technicolor cartoon entitled, "Meeting
Joe." The brainchild of Dr. George S.
Benson, president of Harding college for
13 years, the film is one of a series of six
designed to tell the story of the American
way of life. Pioduced by MGM and shown
first at K. K. King's Rialto in Searcy, it
is scheduled for national release May 28.
Around 6,000 persons attended the premiere
activities. The high school band
played In the streets. Visitors came from
far and near. Each of the six films will
cost $75,000 and is paid for by Harding
college.
Benson, whose rugged private initiative
system received national attention with his
"work-your-way-through-coUege" program
.some years ago, has the backing of some
of the nation's leading businessmen. He
worked with MGM on the film to embody his
free enterprise ideas into it.
Max Weinberg, MGM's advertising and
publicity man from New York; Mike Simon,
MGM public relations d rector from New
York: Emery Austin. MGM district publicist,
and Louis C. Ingram, Memphis manager for
MGM, attended.
Wrote Edwin Howard, amusements editor
of the Press-Scimitar:
"It's in color, and it is as full of laughs as
any cartoon you evsr cackled at. But sandwiched
unobtrus.vely between slices of fun
are some thick cuts of cold fact. King Joe
is the American working man, and the cartoon,
without one pause to preach, points out
that Joe can buy more with his wages than
any other worker in the world. Still without
sermonizing, it .shows why—the free enterprise
system."
Mayor Oliver, speaking at the celebration,
said: "Harding is one college whose campus
is the nation. With Harding-inspired movies
going out over the earth, that can be revised
to read, 'the world.'
CONSOLIDATED ARTIST BOOKING AGCY.
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