Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
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<strong>Communications</strong> Tools cont.<br />
• Meetings<br />
• Letters<br />
• Website<br />
• Newspaper notices<br />
• Advertising<br />
• 1800 number<br />
It is imperative that up-to-date and authoritative in<strong>for</strong>mation is provided when utilising these tools.<br />
<strong>Tourism</strong> Response & Recovery Group<br />
A coordinated response is a prerequisite if a region is to be portrayed with a sense of reassurance, control and,<br />
if appropriate, a ‘business as usual’ atmosphere to its potential audiences.<br />
In the United Kingdom it was found that the tourism recovery ef<strong>for</strong>t following the foot-and-mouth outbreak<br />
was hindered by a perception that there were too many tourist organisations and associations purporting to<br />
speak <strong>for</strong> ‘tourism’.<br />
It is recommended that regions establish a <strong>Tourism</strong> Response & Recovery Group (TRRG) consisting of a core<br />
team of stakeholder representatives who would be responsible <strong>for</strong> <strong>for</strong>mulating a local or regional <strong>Crisis</strong><br />
<strong>Communications</strong> Plan <strong>for</strong> tourism.<br />
In the event of a disaster or incident, the TRRG would meet as soon as practicable and would be responsible <strong>for</strong><br />
implementing the Plan and all communications surrounding it. Other stakeholders would then be brought in to<br />
support this team (eg: emergency service representatives relevant to the crisis and specific tourism operators<br />
if directly affected).<br />
TRRG Membership<br />
The membership of the <strong>Tourism</strong> Response & Recovery Group should reflect the region’s established tourism<br />
bodies, whilst taking into account its primary tourism interests and biggest risk factors.<br />
Suggested TRRG membership:<br />
The size of the TRRG is dictated by each region’s tourist profile, but generally would consist of 5-6 members,<br />
representing some of the following bodies:<br />
1. <strong>Regional</strong> <strong>Tourism</strong> Association (chief executive) - Chair<br />
2. Local <strong>Tourism</strong> Associations (President)<br />
3. <strong>Tourism</strong> <strong>Victoria</strong> (<strong>Regional</strong> Marketing Coordinator)<br />
4. Local Government representative/s (tourism officer / economic development officer)<br />
5. Relevant Government agency (if applicable)<br />
CRISIS COMMUNICATIONS HANDBOOK FOR REGIONAL AND LOCAL TOURISM 7
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