Crisis Communications Handbook for Regional ... - Tourism Victoria

Information & Strategy
1. Establish and maintain contact with emergency response team for regular information updates
2. Feed authoritative information into the TRRG
3. Assess immediate implications for regional tourism, including initial economic impacts
4. Canvass any immediate actions required
5. Determine key themes and messages for all communications
6. Determine most appropriate tools of communications to reach key stakeholders and audiences
7. Coordinate regular stakeholder information updates
8. Review any proposed media statements or releases
9. Contribute to the effective operation of the TRRG
10.Participate in debrief process and advise on gaps in provision and dissemination of information.
Planning
1. Assess potential implications for regional tourism
2. Start planning process to mitigate potential impacts
3. Consult with regional tourism operators as appropriate
4. Consider need to reschedule/make special preparations for any upcoming public events
(eg seminars, conferences etc)
5. Assist with media and website management
6. Contribute to the effective operation of the TRRG
7. Once crisis is over, participate in debrief process
8. As required, update procedures and coordinate stakeholder de-briefings
9. If appropriate, send letters of appreciation to relevant staff and organisations that assisted the TRRG.
CRISIS COMMUNICATIONS HANDBOOK FOR REGIONAL AND LOCAL TOURISM 42