Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
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<strong>Crisis</strong>/Incident<br />
Control Agency<br />
Strategic Response<br />
Communication<br />
Tools<br />
Timing<br />
Landslides<br />
Mudflows<br />
VICSES<br />
• Provide practical<br />
advice on travel,<br />
accommodation<br />
• Emphasise safe<br />
areas / those<br />
unaffected<br />
• Promote activities<br />
not impacted<br />
• Advise when<br />
danger has<br />
passed<br />
• Media<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• VTIS<br />
• Faxed updates<br />
to tourism<br />
operators &<br />
accommodation<br />
• 1800 number<br />
• Website<br />
• Immediate<br />
Major<br />
transport<br />
accident<br />
<strong>Victoria</strong> Police<br />
• Ascertain<br />
whether visitors<br />
involved &<br />
respond<br />
accordingly<br />
• Promote speedy<br />
emergency<br />
response<br />
• Stress road/rail/air<br />
safety record of<br />
region<br />
• Media<br />
• Local tourism<br />
radio<br />
• VTIS<br />
• Notify intrastate<br />
& interstate travel<br />
sector<br />
• 1800 number<br />
• Website<br />
• Immediate<br />
& 1-2 days<br />
following<br />
• Advise when<br />
travel disruption<br />
has passed<br />
Terrorist<br />
incident<br />
<strong>Victoria</strong> Police<br />
• Severe impact,<br />
regardless of<br />
nature/ extent<br />
of act<br />
• Stress<br />
rescue/recovery<br />
ef<strong>for</strong>ts – visitor<br />
safety<br />
• Offer in<strong>for</strong>mation<br />
etc to visitor<br />
families/friends<br />
• Coordinate<br />
ef<strong>for</strong>ts to account<br />
<strong>for</strong> all visitors<br />
in region<br />
• Media<br />
• Local tourism<br />
radio<br />
• Faxed updates<br />
to tourism<br />
operators &<br />
accommodation<br />
• 1800 number<br />
• Website<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• VTIS<br />
• Factual<br />
in<strong>for</strong>mation<br />
& advice to<br />
go out<br />
immediately<br />
• Low-key<br />
marketing<br />
activities 6-8<br />
weeks following<br />
(if progress<br />
made on<br />
safety issues)<br />
CRISIS COMMUNICATIONS HANDBOOK FOR REGIONAL AND LOCAL TOURISM 33
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