Crisis Communications Handbook for Regional ... - Tourism Victoria

Media Interview Guidelines
1. Speak concisely and in short sentences
2. Formulate a handful of central key messages - write them down and stick to them
3. Remember who your real audience is – viewers, listeners, readers
4. Be aware of latest information
5. Be aware of how the crisis or incident is being reported and of any specific concerns raised
6. Don’t do media interviews off-the-cuff – think first and have a clear objective
7. If appropriate, ask whether the journalist has spoken to anyone else
8. Anticipate potential questions and prepare thoroughly
9. Don’t be defensive
10. Know the facts – never attempt to bluff
11. Never lie – you will be found out
12. Don’t repeat provocative phrases eg: “No, we’re not embarrassed by this situation …”
13. Avoid debates
14. Be mindful of media deadlines
15. Never assume the cameras or tape recorders are off
16. Make written background information available if appropriate
17. Use everyday language – not technical jargon
18. Minimise surrounding distractions
19. Dress appropriately
20. Ensure an appropriate backdrop for TV interviews.
CRISIS COMMUNICATIONS HANDBOOK FOR REGIONAL AND LOCAL TOURISM 22