Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
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Response Minimising the impact<br />
of a crisis<br />
Immediate Actions – The first 24 hours<br />
Task<br />
1-2 hours after incident<br />
Make an initial assessment of the<br />
probable scale of the crisis<br />
Activate the TRRG and arrange<br />
<strong>for</strong> members to be contacted<br />
Arrange <strong>for</strong> verbal/written briefing<br />
on situation status <strong>for</strong> TRRG<br />
Advise senior stakeholders eg:<br />
Minister,<strong>Tourism</strong> <strong>Victoria</strong>, as required<br />
Refer to <strong>Crisis</strong> <strong>Communications</strong> Plan<br />
and determine what is applicable<br />
Establish and maintain contact with<br />
emergency response team/lead agency<br />
<strong>for</strong> regular in<strong>for</strong>mation updates<br />
Refer all initial media queries and requests<br />
back to the lead agency dealing with the<br />
crisis or incident unless there is a specific<br />
tourism focus<br />
Immediately revise, cancel or<br />
suspend advertising<br />
Prepare and update holding<br />
statement/talking points/Q&As and send<br />
to media outlets etc<br />
Set up media log<br />
Handle subsequent media inquiries<br />
based on initial holding points.<br />
2-6 Hours after incident<br />
Set up media monitoring<br />
Liaise with emergency response team<br />
Convene TRRG Chair Report on<br />
communications to date<br />
Liaise with senior stakeholders<br />
Communicate/consult with affected operators<br />
6-24 Hours after incident<br />
Undertake impact assessment process<br />
Develop response to tourism industry<br />
Update holding statement<br />
Liaise with stakeholders<br />
Responsibility<br />
Chair<br />
Chair<br />
Chair<br />
Chair<br />
TRRG<br />
In<strong>for</strong>mation Officer<br />
Chair/media officer<br />
TRRG<br />
Media officer<br />
Media officer<br />
Chair / media officer<br />
Media officer<br />
Chair / Media officer<br />
Media officer<br />
Chair / TRRG<br />
TRRG<br />
In<strong>for</strong>mation Officer<br />
TRRG<br />
Media officer<br />
TRRG<br />
CRISIS COMMUNICATIONS HANDBOOK FOR REGIONAL AND LOCAL TOURISM 13
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