Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
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<strong>Crisis</strong>/Incident<br />
Control Agency<br />
Strategic Response<br />
Communication<br />
Tools<br />
Timing<br />
Pest Plagues<br />
Department of<br />
Primary Industries<br />
• Practical advice<br />
on travel,<br />
accommodation<br />
• Emphasise<br />
unaffected areas /<br />
activities<br />
• Advise when<br />
travel disruption<br />
has passed<br />
• Media<br />
• Local tourism<br />
radio<br />
• Faxed updates<br />
to tourism<br />
operators &<br />
accommodation<br />
• 1800 number<br />
• Website<br />
• Immediate<br />
• VICs<br />
• VTIS<br />
• Notify intrastate<br />
& interstate travel<br />
sector<br />
Animal attack<br />
eg: shark<br />
attack<br />
<strong>Victoria</strong> Police<br />
• Reassure<br />
observers<br />
• Put into proper<br />
context - isolated,<br />
rare incident<br />
• Express sympathy<br />
<strong>for</strong> victim, families,<br />
friends<br />
• Offer every<br />
assistance to<br />
victim, families,<br />
friends<br />
• Announce specific<br />
safeguards to be<br />
reviewed as a<br />
matter of course<br />
• Media<br />
• Local tourism<br />
radio<br />
• Faxed updates<br />
to tourism<br />
operators &<br />
accommodation<br />
• 1800 number<br />
• Website<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• VTIS<br />
• Marketing<br />
• Immediate<br />
• Marketing<br />
activities 2-3<br />
weeks following<br />
• Explain fate of<br />
animal involved<br />
eg: danger has<br />
passed<br />
CRISIS COMMUNICATIONS HANDBOOK FOR REGIONAL AND LOCAL TOURISM 35
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