Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
Crisis Communications Handbook for Regional ... - Tourism Victoria
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Crisis</strong>/Incident<br />
Control Agency<br />
Strategic Response<br />
Communication<br />
Tools<br />
Timing<br />
Drought<br />
Dept. of<br />
Sustainability and<br />
Environment /<br />
Dept. of Primary<br />
Industries<br />
• Make visitors<br />
aware of situation<br />
/need <strong>for</strong><br />
restrictions etc<br />
• Ensure visitors<br />
are aware of<br />
affected water<br />
activities<br />
• Promote<br />
alternate tourism<br />
activities in region<br />
• Media<br />
• Marketing<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• Facts sheets<br />
• 1800 number<br />
• Website<br />
• Ongoing<br />
Water<br />
pollution<br />
EPA / Melbourne<br />
Water<br />
• Emphasise specific<br />
areas affected<br />
• Promote speedy<br />
ef<strong>for</strong>ts to address<br />
the issue<br />
• Stress expertise<br />
of those<br />
responding<br />
• Promote<br />
alternate visitor<br />
activities<br />
• Media<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• Fact sheets<br />
• 1800 number<br />
• Website<br />
• Localised signs<br />
• Immediate<br />
Blue green<br />
algae outbreak<br />
Dept. of<br />
Sustainability and<br />
Environment<br />
• Emphasise specific<br />
area/s affected<br />
• Explain precautions<br />
• Explain short &<br />
long term ef<strong>for</strong>ts<br />
to address the issue<br />
• Promote<br />
alternate tourist<br />
areas and<br />
activities<br />
• Heavily promote<br />
end of outbreak<br />
• Media<br />
• Visitor<br />
In<strong>for</strong>mation<br />
Centres<br />
• Fact sheets<br />
• 1800 number<br />
• Website<br />
• Localised signs<br />
• Marketing<br />
• As advised<br />
by DSE<br />
• Regular updates<br />
• Modified<br />
marketing<br />
activities<br />
CRISIS COMMUNICATIONS HANDBOOK FOR REGIONAL AND LOCAL TOURISM 31
Change language